<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>Electronic Arts Inc. Press Releases </title><link>https://ir.ea.com/</link><description>generated by Q4</description><category /><lastBuildDate>Sun, 26 Jul 2026 17:12:39 -0400</lastBuildDate><copyright>Copyright Q4 Inc. All rights reserved.</copyright><item><title>Kylian Mbappé and Jude Bellingham Welcome You to EA SPORTS FC™ 27, Launching Worldwide on September 25</title><guid>c01dda44-943e-4040-b21f-cb2bd584e57f</guid><description>&lt;span&gt;
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&lt;i&gt;First look at EA SPORTS FC™ 27 showcases a football experience for all, including the social playground of The Grounds*, the all-new FUT Gallery, and true-to-life gameplay improvements across all modes&lt;/i&gt;

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&lt;i&gt;Alongside EA SPORTS FC™ 27 Standard Edition and FC 27 Ultimate Edition, Kylian Mbappé and Jude Bellingham revealed as cover stars for FC 27 Ultimate Plus Edition, with pre-orders available now&lt;/i&gt;

&lt;/p&gt;&lt;/div&gt; &lt;p&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;
Today, Electronic Arts, Inc. (NASDAQ: EA) revealed the cover of the Ultimate Plus Edition for &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-27&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=EA+SPORTS+FC%26%238482%3B+27&amp;index=1&amp;md5=026051b132f1484710cb43fa76af3a67" rel="nofollow" shape="rect"&gt;EA SPORTS FC™ 27&lt;/a&gt;, featuring Real Madrid superstars Kylian Mbappé and Jude Bellingham following an incredible summer of football, alongside the first-look at EA SPORTS FC 27 gameplay ahead of its worldwide launch on September 25, 2026.&lt;/p&gt;&lt;div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"&gt;&lt;img alt="EA SPORTS FC 27 Ultimate Plus Edition Cover" src="https://mms.businesswire.com/media/20260723334852/en/2858678/4/assets_2026_07_1784296826_Copy_of_EA_FC27_ULT_KeyArt_RGB_16-9_1920x1080.jpg" /&gt;&lt;p style="font-size:85%;"&gt;EA SPORTS FC 27 Ultimate Plus Edition Cover&lt;/p&gt;&lt;/div&gt;&lt;p class="bwalignc"&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FMOclJJ7IpSY%3Fsi%3DUI43jOIvdVFOyFiF&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=WATCH%3A+EA+SPORTS+FC%26%238482%3B+27+REVEAL+TRAILER&amp;index=2&amp;md5=c9afbb31c1c2ced49bf182b2376a9a96" rel="nofollow" shape="rect"&gt;&lt;b&gt;WATCH: EA SPORTS FC™ 27 REVEAL TRAILER&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;As a limited-time edition available through August 31st, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-27%2Fnews%2Ffc-27-editions-and-release-dates&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=EA+SPORTS+FC%26%238482%3B+27+Ultimate+Plus+Edition&amp;index=3&amp;md5=0896fc5f4ec6b7d24a7355234f50d592" rel="nofollow" shape="rect"&gt;EA SPORTS FC™ 27 Ultimate Plus Edition&lt;/a&gt; includes a range of content across Football Ultimate Team™ (FUT™) and the full game, including up to 10,000 FC Points distributed across five monthly drops✝, Premium Passes for Seasons 1-5, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-27%2Fnews%2Ffc-27-hall-of-fut&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=a+Hall+of+FUT+Player+Pick&amp;index=4&amp;md5=adc0dce475ceda5991307ef0adad14af" rel="nofollow" shape="rect"&gt;a Hall of FUT Player Pick&lt;/a&gt; (1 of 5), alongside up to seven days Early Access to FC 27 beginning September 18. &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-27%2Fnews%2Ffc-27-editions-and-release-dates&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=See+here+for+full+details&amp;index=5&amp;md5=04f128df050a39121f49ca660e4563e3" rel="nofollow" shape="rect"&gt;See here for full details&lt;/a&gt;.&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;b&gt;KYLIAN MBAPPÉ AND JUDE BELLINGHAM UNITE AS FC 27 COVER STARS&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Joining Kylian Mbappé, who was announced as cover star of both the Ultimate Edition and Standard Edition for EA SPORTS FC™ 27 earlier this week, Jude Bellingham returns to the cover of an EA SPORTS FC™ title for a third time as one of football's most influential stars. Together, the joint cover stars showcase their shared passion for the franchise and celebrate their impact on global football culture uniting fans around the world.&lt;/p&gt;&lt;p&gt;“I'm very proud to be featured across three editions of EA SPORTS FC 27, and to share the Ultimate Plus Edition cover alongside my Real Madrid teammate Jude Bellingham,” said Kylian Mbappé. “Every season brings fresh challenges and new opportunities, and I'm excited to see fans write their own stories in FC 27.”&lt;/p&gt;&lt;p&gt;“Every time I’ve had the chance to be part of EA SPORTS FC, it’s been a special moment, and coming back for a third cover alongside Kylian is no different.” said Jude Bellingham. “I’m looking forward to fans getting stuck into FC 27, experiencing everything the game has to offer, and creating plenty of new memories along the way.”&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;b&gt;EA SPORTS FC™ 27 CONNECTS THE WORLD’S GAME TO ALL&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Inspired by the FC player community and the connection shared by fans worldwide, EA SPORTS FC™ 27 introduces new ways to play The World’s Game, including:&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;&lt;b&gt;The Grounds*: &lt;/b&gt; A new social football playground, The Grounds, represents a side of football that's never existed in EA SPORTS FC, until now. Expanding the Clubs experience with casual, fast-paced kickabouts to top-tier competition, explore three districts inspired by football heritage. Progress and personalize your player as you develop your game on and off the pitch with guidance from renowned mentors including Kylian Mbappé, Chloe Kelly, Paulo Dybala and Alex Hunter.&lt;/li&gt;&lt;/ul&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;&lt;b&gt;A fully rebuilt Career Transfer Market: &lt;/b&gt; Sign your next star in Manager Career with a Transfer Market that’s faster, smarter, and more dynamic than ever. Enhanced by TransferRoom, player values are influenced by club buying power, player potential, ratings, and form to deliver greater realism. Master new negotiation tactics, compete in dynamic bidding wars, and navigate streamlined transfer processes as rival clubs recruit more strategically.&lt;/li&gt;&lt;/ul&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;&lt;b&gt;The All-New Football Ultimate Team™ Gallery:&lt;/b&gt; Curate and immortalize your dream club within the FUT™ Gallery and grade complete Sets of past and present Player Items across clubs, leagues, nations, and FUT™ campaigns to increase your Gallery Level, earning rewards and building your Club's identity throughout the new football season.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;“In EA SPORTS FC 27, we are delivering more ways for every player to play, with brand new experiences that mark a major step forward,” said John Shepherd, VP &amp; GM, EA SPORTS FC. “Whether it’s gameplay shaped by community feedback, the all-new FUT Gallery, a rebuilt Transfer Market in Career, or creating and growing your footballer in The Grounds, our new social playground that expands the Clubs experience beyond the pitch, FC 27 is designed to deepen players’ connection to football and to one another.”&lt;/p&gt;&lt;p&gt;Across all EA SPORTS FC™ 27 game modes, community-driven gameplay improvements contribute to enhanced control and fluidity, featuring dynamic corners, stronger attacking awareness, and rebalanced AI defending, contributing to a more player-focused experience.&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;b&gt;PRE-ORDER EA SPORTS FC™ 27 TODAY&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-27%2Fbuy&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=Pre-orders+are+now+available&amp;index=6&amp;md5=189380d90427ffdae267da26e3cf8db6" rel="nofollow" shape="rect"&gt;Pre-orders are now available&lt;/a&gt; for EA SPORTS FC™ 27, which will launch on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, PC, Nintendo Switch, and Nintendo Switch 2. EA SPORTS FC™ 27 will be available worldwide to play on September 25, 2026 with Ultimate Edition and Ultimate Plus Edition early access beginning September 18, 2026**.&lt;/p&gt;&lt;p&gt;The &lt;b&gt;EA SPORTS FC™ 27 Ultimate Plus Edition&lt;/b&gt; includes:&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;Up to 7 Days Early Access&lt;/li&gt;&lt;li&gt;Premium Passes for Seasons 1 through 5&lt;/li&gt;&lt;li&gt;10,000 FC Points over 5 months✝&lt;/li&gt;&lt;li&gt;Ultimate Team&lt;ul class="bwlistcircle"&gt;&lt;li&gt;85+ OVR ICON International Player Item&lt;/li&gt;&lt;li&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-27%2Fnews%2Ffc-27-hall-of-fut&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=1+of+5+Hall+of+FUT%26%238482%3B+Player+Pick&amp;index=7&amp;md5=5e60362213b02f2c97cb8ebca3ee973f" rel="nofollow" shape="rect"&gt;1 of 5 Hall of FUT™ Player Pick&lt;/a&gt;(choose 1 from Adebayo Akinfenwa, Giovani dos Santos, Loic Remy, Marouane Fellaini, Eljero Ellia)&lt;/li&gt;&lt;li&gt;Additional Player Evo Slot&lt;/li&gt;&lt;li&gt;99 DRI Stat Evolution in EA SPORTS FC™ 26 (sold separately)&lt;/li&gt;&lt;li&gt;99 PHY Stat Evolution for EA SPORTS FC™ 26&lt;/li&gt;&lt;li&gt;93+ OVR ICON 1 of 4 Player Pick for EA SPORTS FC™ 26&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;/ul&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;Career&lt;ul class="bwlistcircle"&gt;&lt;li&gt;Pre-Order Challenges&lt;/li&gt;&lt;li&gt;Dynamic OVR Pre-Season Boost&lt;/li&gt;&lt;li&gt;3x ICONs/Heroes&lt;/li&gt;&lt;li&gt;5-Star Coach&lt;/li&gt;&lt;li&gt;5-Star Youth Scout&lt;/li&gt;&lt;li&gt;5-Star Senior Scout&lt;/li&gt;&lt;li&gt;+5 Manager Live Challenge Creation Slots&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;/ul&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;The Grounds*&lt;ul class="bwlistcircle"&gt;&lt;li&gt;The Grounds Signature Sweatsuit&lt;/li&gt;&lt;li&gt;Mbappé Tier 3 AMP&lt;/li&gt;&lt;li&gt;2x AXP for 10 matches&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Also starting September 18, 2026, EA Play*** members can be among the first to step into The Grounds and experience more true-to-football gameplay in the EA SPORTS FC™ 27 10-hour early access trial. EA Play Pro members get day 1 access to the EA Play Pro Edition, which includes all the content and benefits available with the Ultimate Edition.&lt;/p&gt;&lt;p&gt;All members score recurring Football Ultimate Team™ Draft Tokens and new vanity items in The Grounds. Plus, save 10% on pre-orders, EA digital purchases, including game downloads, FC Points, and DLC. For more information on EA Play, please visit &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fea-play&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=ea.com%2Fea-play&amp;index=8&amp;md5=8d21846de627c60122e4fb6a7e605567" rel="nofollow" shape="rect"&gt;ea.com/ea-play&lt;/a&gt;.&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;b&gt;AUTHENTICITY AT THE HEART OF THE WORLD’S GAME&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Experience unrivalled authenticity in EA SPORTS FC™ 27 with 21,000+ players from 800+ clubs and national teams, competing in 130+ stadiums and 35+ leagues, powered by more than 300+ global football partners.&lt;/p&gt;&lt;p&gt;Only EA SPORTS FC™ 27 brings together the UEFA Champions League, UEFA Europa League, UEFA Conference League, CONMEBOL Libertadores, Premier League, Bundesliga, and LALIGA EA SPORTS in one game, alongside the Google Pixel Frauen-Bundesliga, Liga F Moeve, Barclays Women’s Super League, Arkema Première Ligue, National Women's Soccer League, and the UEFA Women's Champions League.&lt;/p&gt;&lt;p&gt;For more information on EA SPORTS FC™ 27, please visit &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-27&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=ea.com%2Ffc27&amp;index=9&amp;md5=2bcf0ce12b756ca211f7fd06a63dbe77" rel="nofollow" shape="rect"&gt;ea.com/fc27&lt;/a&gt; and ensure you’re following our global &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flinktr.ee%2Feasportsfc&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=social+channels&amp;index=10&amp;md5=fa0347e5fa40689465dc24e88555b098" rel="nofollow" shape="rect"&gt;social channels&lt;/a&gt; for all the latest upcoming news and announcements for EA SPORTS FC™.&lt;/p&gt;&lt;p&gt;*Certain content &amp; features, including The Grounds mode (including Clubs) is available only on PlayStation®5, Xbox Series X|S, PC and Nintendo Switch 2 versions.
&lt;br /&gt;**Conditions and restrictions apply. Offers may not be available on all platforms and/or all territories. See &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fea.com%2Fgames%2Fea-sports-fc%2Ffc-27%2Fgame-disclaimers&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=ea.com%2Fgames%2Fea-sports-fc%2Ffc-27%2Fgame-disclaimers&amp;index=11&amp;md5=bb6468471621af59a6170ae1cae095f4" rel="nofollow" shape="rect"&gt;ea.com/games/ea-sports-fc/fc-27/game-disclaimers&lt;/a&gt; for details.
&lt;br /&gt;***Conditions, limitations and exclusions apply. See &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftos.ea.com%2Flegalapp%2Feaplay%2FUS%2Fen%2FPC%2F&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=EA+Play+Terms&amp;index=12&amp;md5=ac52893174f72a43dea1a2b912ead7d1" rel="nofollow" shape="rect"&gt;EA Play Terms&lt;/a&gt; for details.
&lt;br /&gt;✝You must complete the steps to obtain the initial FC Points distribution by June 1, 2027 to receive all 10,000 FC Points. If you redeem after September 26, 2027, you will not receive any FC Points.&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;b&gt;PRESS ASSETS ARE AVAILABLE AT &lt;/b&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.eapressportal.com%2Fapp%2Frelease-schedule%2F5%2F13420%2F%2528product-tab%3Aassets%3Bsort%3Dlast_modified%252Bdesc%3Bpage%3D1%3Blimit%3D90%2529&amp;esheet=54575777&amp;newsitemid=20260723334852&amp;lan=en-US&amp;anchor=EAPressPortal.com&amp;index=13&amp;md5=cc9181c8fb886ede9c06eb3745e4ebaa" rel="nofollow" shape="rect"&gt;&lt;b&gt;EAPressPortal.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Category: EA SPORTS&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260723334852r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p&gt;
EA SPORTS FC Newsroom
&lt;br /&gt;&lt;a href="mailto:FCNewsroom@ea.com" rel="nofollow" shape="rect"&gt;FCNewsroom@ea.com&lt;/a&gt;

&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/Kylian-Mbapp-and-Jude-Bellingham-Welcome-You-to-EA-SPORTS-FC-27-Launching-Worldwide-on-September-25/default.aspx</link><pubDate>Thu, 23 Jul 2026 12:00:00 -0400</pubDate></item><item><title>Battlefield 6 and Top Gun Join Forces for Biggest Blockbuster Season Yet</title><guid>ce20ee25-9500-47da-aa7f-96fe3aff0689</guid><description>&lt;span&gt;
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      &lt;i&gt;Battlefield Debuts First-Ever Entertainment Collaboration with Paramount's Record-Breaking Franchise, Featuring All-Star Talent from Top Gun: Maverick for Battlefield 6 and REDSEC&lt;/i&gt;
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    &lt;/div&gt; &lt;p class="bwalignl"&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;
      &lt;b&gt;Electronic Arts Inc.&lt;/b&gt; (NASDAQ: EA) and &lt;b&gt;Battlefield Studios&lt;/b&gt; today revealed a first look at Battlefield 6™ and Battlefield REDSEC, delivering the franchise's largest seasonal update to date with Naval Warfare, new content, and a meticulously crafted knockout &lt;i&gt;Top Gun&lt;/i&gt; crossover experience in partnership with &lt;b&gt;Paramount Games Studio&lt;/b&gt;. The update will include the F-18/Super Hornet and iconic F-14 Tomcat, fan-favorite characters from &lt;i&gt;Top Gun&lt;/i&gt;, as well as two new modes inspired by the franchise’s iconic aerial combat.&lt;/p&gt;&lt;div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"&gt;&lt;img alt="BATTLEFIELD 6" src="https://mms.businesswire.com/media/20260717105022/en/2854238/4/BF6_S4B2_TopGun_LeadImage_3840x2160_%282%29.jpg" /&gt;&lt;p style="font-size:85%;"&gt;BATTLEFIELD 6&lt;/p&gt;&lt;/div&gt;&lt;p&gt;Three characters from Top Gun come to life in-game, fully voiced by their original performers: Lt. Bradley “Rooster” Bradshaw (Miles Teller), Lt. Robert “Bob” Floyd (Lewis Pullman), Adm. Solomon “Warlock” Bates (Charles Parnell), with &lt;i&gt;Top Gun&lt;/i&gt;-inspired character skins and cosmetics available in-game.&lt;/p&gt;&lt;p&gt;“It's a huge honor to appear in a long-running franchise like Battlefield with its millions of fans, and talented people working on it,” said Miles Teller. “And with &lt;i&gt;Top Gun&lt;/i&gt;, it's like two titans meeting.”&lt;/p&gt;&lt;p&gt;“I’ll actually be the one giving orders in-game, which I love,” said Charles Parnell. “If it’s my voice that pushes players on to clutch a win, that’s awesome.”&lt;/p&gt;&lt;p&gt;Carrier Strike is a new &lt;i&gt;Battlefield 6 &lt;/i&gt;mode debuting during this collaboration that pits naval, air, and ground forces against one another as teams seek to destroy the enemy aircraft carrier in a showdown creating an incredible blending of &lt;i&gt;Battlefield &lt;/i&gt;and &lt;i&gt;Top Gun&lt;/i&gt;’s defining characteristics.&lt;/p&gt;&lt;p&gt;“&lt;i&gt;Battlefield&lt;/i&gt; is very intense, whether you're in the sky or on the ground or fighting in the sea,“ said Lewis Pullman. “In that way, it’s a perfect pairing with &lt;i&gt;Top Gun&lt;/i&gt;.”&lt;/p&gt;&lt;p&gt;Players can also jump into a new Gauntlet mission for &lt;i&gt;Battlefield REDSEC&lt;/i&gt;, a jets-only combat mission set on a reworked version of Tsuru Reef, where they compete to be the best of the best.&lt;/p&gt;&lt;p&gt;“Jets. Adrenaline. The drive to be the best. Battlefield’s unmatched sense of scale is the perfect way to bring &lt;i&gt;Top Gun&lt;/i&gt;’s iconic and cinematic aerial combat to life,” says Ryan McArthur, Executive Producer. “We can’t wait for our players to experience the update when it hits on August 18 but our collaboration is also just a piece of &lt;i&gt;Battlefield 6&lt;/i&gt;’s biggest season yet.”&lt;/p&gt;&lt;p&gt;Season 4&lt;i&gt; &lt;/i&gt;officially kicks off on July 21 with Phase 1 (Pacific Front) introducing the biggest map in &lt;i&gt;Battlefield 6 &lt;/i&gt;yet, Tsuru Reef. This massive Pacific theater battleground features vast air and sea spaces as well as naval aircraft carriers with operational flight decks, and the introduction of our new Dynamic Wave System. This system adds a new dimension to ocean combat, where waves affect boat movement, player aim, and line of sight, allowing players to strategically ambush, flank, and use as cover in firefights.&lt;/p&gt;&lt;p&gt;Phase 2 (Top Gun) debuts on August 18th with &lt;i&gt;Battlefield &lt;/i&gt;and &lt;i&gt;Top Gun&lt;/i&gt;’s collaboration content alongside a reimagining of one of &lt;i&gt;Battlefield&lt;/i&gt;’s classic maps, Wake Island. The final phase of Season 4 (Tidal Strike) releases on September 15 and includes a collection event offering rewards for those who complete naval-based contracts and challenges.&lt;/p&gt;&lt;p&gt;“When&lt;i&gt; Battlefield 6 &lt;/i&gt;launched, it had a strong core of content that we’ve grown over time, using feedback from the community to make the game even better,” says Byron Beede, General Manager of &lt;i&gt;Battlefield&lt;/i&gt;. “With the addition of Naval Warfare, our &lt;i&gt;Top Gun &lt;/i&gt;collaboration, our largest map, and so much more, Season 4 is our biggest update yet and is the perfect opportunity for players old and new to dive in.”&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FHS4vSBiemP&amp;esheet=54572167&amp;newsitemid=20260717105022&amp;lan=en-US&amp;anchor=WATCH+NAVAL+WARFARE+DEEP+DIVE&amp;index=1&amp;md5=09c4fbe24aee90a659866716d6403be8" rel="nofollow" shape="rect"&gt;
        &lt;b&gt;WATCH NAVAL WARFARE DEEP DIVE&lt;/b&gt;
      &lt;/a&gt;&lt;/p&gt;&lt;p&gt;Season 4 will also see the release of several eagerly anticipated updates to the game. Battlefield Studios is rolling out a series of quality-of-life updates, with Spectator Mode and the Portal Custom Lobby launching this season.&lt;/p&gt;&lt;p&gt;Visit us on &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fbattlefield.com&amp;esheet=54572167&amp;newsitemid=20260717105022&amp;lan=en-US&amp;anchor=Battlefield.com&amp;index=2&amp;md5=6ed1be2cf269faf6d3d6e3a15e72e778" rel="nofollow" shape="rect"&gt;Battlefield.com&lt;/a&gt;. Join the official Battlefield community channels over at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fdiscord.gg%2FBattlefield&amp;esheet=54572167&amp;newsitemid=20260717105022&amp;lan=en-US&amp;anchor=discord.gg%2FBattlefield&amp;index=3&amp;md5=d72eed70e2e386069bcd77994e148b89" rel="nofollow" shape="rect"&gt;discord.gg/Battlefield&lt;/a&gt;. Follow us on &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FBattlefield&amp;esheet=54572167&amp;newsitemid=20260717105022&amp;lan=en-US&amp;anchor=%40Battlefield&amp;index=4&amp;md5=c660381a60d9386767d6de7c443e45b2" rel="nofollow" shape="rect"&gt;@Battlefield&lt;/a&gt; to stay informed on the latest updates, and &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FBattlefieldComm%2F&amp;esheet=54572167&amp;newsitemid=20260717105022&amp;lan=en-US&amp;anchor=%40BattlefieldCom&amp;index=5&amp;md5=810c526fec22fcb4d20a752a33d96f1e" rel="nofollow" shape="rect"&gt;@BattlefieldCom&lt;/a&gt; for the rollout of live updates.&lt;/p&gt;&lt;p&gt;&lt;b&gt;PRESS ASSETS ARE AVAILABLE AT &lt;/b&gt;
      &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.eapressportal.com%2F&amp;esheet=54572167&amp;newsitemid=20260717105022&amp;lan=en-US&amp;anchor=EAPressPortal.com&amp;index=6&amp;md5=26403589d83237abc02f9cdf634bdf48" rel="nofollow" shape="rect"&gt;
        &lt;b&gt;EAPressPortal.com&lt;/b&gt;
      &lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;
        &lt;span class="bwuline"&gt;About Battlefield&lt;/span&gt;
      &lt;/b&gt;&lt;/p&gt;&lt;p&gt;Battlefield is a storied franchise renowned for uncompromising combat gameplay, and all-out warfare, for over two decades. 100 million players and 5 billion hours played later, Battlefield Studios is defining the future of the first-person shooter with the biggest launch in franchise history with Battlefield 6, and a new era beginning with Battlefield REDSEC.&lt;/p&gt;&lt;p&gt;&lt;b&gt;
        &lt;span class="bwuline"&gt;About Electronic Arts&lt;/span&gt;
      &lt;/b&gt;&lt;/p&gt;&lt;p&gt;Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.&lt;/p&gt;&lt;p&gt;In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®. More information about EA is available at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=54572167&amp;newsitemid=20260717105022&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=7&amp;md5=a66b0902127c7460663c70f5423ff47a" rel="nofollow" shape="rect"&gt;www.ea.com/news&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.&lt;/p&gt;&lt;p&gt;&lt;b&gt;
        &lt;span class="bwuline"&gt;About Paramount Games Studio&lt;/span&gt;
      &lt;/b&gt;&lt;/p&gt;&lt;p&gt;Established in 2026, Paramount Games Studio is a unified gaming studio, encompassing Skydance Games as its publishing label alongside Skydance Interactive and Skydance New Media as distinct development teams, under the seasoned leadership of executives Tony Driscoll (President, Paramount Games Studio &amp; EVP, Corporate Strategy and Development), Dan Prigg (EVP, Head of Games) and Shawn Kittelsen (SVP, Head of Creative and Production). Built on world-class storytelling, bold creative ambition, and the full strength of Paramount’s beloved IPs, Paramount Games creates diverse games for every player, from casual to AAA, and enduring franchises designed to evolve with players for years to come. Its portfolio spans console, PC, mobile, and emerging platforms, with upcoming games and franchise experiences including &lt;i&gt;TMNT: The Last Ronin, AVATAR LEGENDS™: The Fighting Game&lt;/i&gt;, and &lt;i&gt;Star Trek: Shadow Frontier&lt;/i&gt;. By bringing together publishing, development, interactive licensing, and franchise-building under one vision, Paramount Games is elevating games alongside film and television as a core pillar of Paramount’s broader entertainment ecosystem.&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260717105022r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p class="bwalignl"&gt;
      &lt;b&gt;
        &lt;span class="bwuline"&gt;Media Contacts&lt;/span&gt;
      &lt;/b&gt;
      &lt;br /&gt;Javy Gwaltney&lt;br /&gt;&lt;a href="mailto:jgwaltney@ea.com" rel="nofollow" shape="rect"&gt;jgwaltney@ea.com&lt;/a&gt;&lt;br /&gt;Global Communications Senior Manager, Battlefield&lt;/p&gt;
    &lt;p class="bwalignl"&gt;Dave Welch&lt;br /&gt;&lt;a href="mailto:david.welch@paramount.com" rel="nofollow" shape="rect"&gt;david.welch@paramount.com&lt;/a&gt;&lt;br /&gt;Paramount Games&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/Battlefield-6-and-Top-Gun-Join-Forces-for-Biggest-Blockbuster-Season-Yet/default.aspx</link><pubDate>Fri, 17 Jul 2026 11:00:00 -0400</pubDate></item><item><title>Every Team Has an Edge: EA SPORTS™ NHL® 27 Overhauls All 32 Arena Atmospheres and Presentation for Total Immersion</title><guid>16d96f24-c689-48cf-a7cf-8dbaab732494</guid><description>&lt;span&gt;
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 &lt;i&gt;Powered by Real-World NHL EDGE™ Data and Unique Team Playbooks, &lt;/i&gt;NHL® 27&lt;i&gt; Releases September 11 with Generational Talent Macklin Celebrini Gracing the Cover&lt;/i&gt;

&lt;/p&gt;
    &lt;p class="bwalignc"&gt;
&lt;i&gt;Watch the Reveal Trailer &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dvkz-p4wYegU&amp;esheet=54571506&amp;newsitemid=20260716581572&amp;lan=en-US&amp;anchor=HERE&amp;index=1&amp;md5=4eaa43796374d1c8f90b0727fc116e3e" rel="nofollow" shape="rect"&gt;HERE&lt;/a&gt;&lt;/i&gt;

&lt;/p&gt;&lt;/div&gt; &lt;p&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;
Electronic Arts Inc. (NASDAQ: EA) today unveiled &lt;i&gt;EA SPORTS™ NHL 27&lt;/i&gt;, launching September 11, 2026 on PlayStation®5 and Xbox Series X|S. EA SPORTS™ NHL® 27 brings all 32 NHL arenas to life with authentic atmospheres: presentation that reflects each team’s identity, a new commentary team, a new dynamic crowd system, and a new modernized broadcast package. Alongside new social and competitive mode Connected Franchise, this year marks one of the most significant upgrades in franchise history. Generational talent and San Jose Sharks forward Macklin Celebrini headlines the Standard and Deluxe Edition covers, ushering in a new era of the &lt;i&gt;EA SPORTS™ NHL &lt;/i&gt;franchise.&lt;/p&gt;&lt;div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"&gt;&lt;img alt="NHL 27 Deluxe Edition Cover" src="https://mms.businesswire.com/media/20260716581572/en/2853341/4/EA_NHL27_DLX_KeyArt_RGB_16-9_1920x1080.jpg" /&gt;&lt;p style="font-size:85%;"&gt;NHL 27 Deluxe Edition Cover&lt;/p&gt;&lt;/div&gt;&lt;p&gt;“Seeing the Shark Tank brought to life like that is honestly unreal,” said Macklin Celebrini, NHL 27 cover athlete. “The detail the studio team put into it — from our pre-game entrance skating out through the shark head and the iconic lighting on each seat throughout the stadium to hearing our goal song every time we score — it feels exactly like being out there for a real game. They really captured the atmosphere. Sharks fans are going to load it up and feel like they’re right there in the building with us, and that’s pretty special.”&lt;/p&gt;&lt;p&gt;Experience 32 authentically represented arenas, each designed to capture the sound, spectacle, and identity of its home team. Real-world goal songs, authentic pre-game presentation, and a fully overhauled crowd bring every building closer to its real-world counterpart. Complemented by a fully refreshed commentary team featuring John Buccigross and Darren Pang, every team looks, sounds and plays like themselves from puck drop to the final horn.&lt;/p&gt;&lt;p&gt;Connected Franchise, a new mode coming to &lt;i&gt;NHL 27&lt;/i&gt; as a result of a decade of community requests for a socially connected and competitive experience, allows players to create, customize and manage a shared online league with up to 32 human-controlled teams. This mode offers flexible scheduling, comprehensive roster management and robust commissioner tools designed to evolve alongside the community.&lt;/p&gt;&lt;p&gt;“Our goal for&lt;i&gt; EA SPORTS™ NHL 27 &lt;/i&gt;is to deliver a game where players will feel the change the moment they take the ice,” said Mike Inglehart, &lt;i&gt;EA SPORTS™ NHL 27&lt;/i&gt;’s Senior Game Design Director. “Every arena atmosphere and broadcast visual has been engineered to showcase a true-to-life team feel. We know the proof is in the playing, and we cannot wait for fans to experience this game’s energy for themselves.”&lt;/p&gt;&lt;p&gt;This year’s cover athlete showcases a new generation of elite hockey talent focused on immediate impact. San Jose Sharks forward Macklin Celebrini brings his proven skill and dynamic playmaking to the cover, lending his skills to a franchise that is stepping up to prove its commitment directly on the ice. His presence reflects a defining new era for the game, one that answers the call of the community with features like Connected Franchise, and grounds itself in true team identity.&lt;/p&gt;&lt;p&gt;Pre-order* &lt;i&gt;EA SPORTS™ NHL 27&lt;/i&gt; Deluxe Edition to receive 7-day early access.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Pre-order EA SPORTS™ NHL® 27 Deluxe Edition and receive:&lt;/b&gt;&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;7 Days Early Access&lt;/li&gt;&lt;li&gt;Macklin Celebrini WOC Limited Loadout&lt;/li&gt;&lt;li&gt;HUT New Wave Celebrini Pack&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;Plus, included with NHL 27 Deluxe Edition:&lt;/b&gt;&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;4600 NHL Points&lt;/li&gt;&lt;li&gt;HUT Icon Choice Pack&lt;/li&gt;&lt;li&gt;HUT Heroes Choice Pack&lt;/li&gt;&lt;li&gt;HUT NHL Player Pack&lt;/li&gt;&lt;li&gt;HUT Fan Choice Pack&lt;/li&gt;&lt;li&gt;2x WOC Double XP Tokens&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Players who pre-order the &lt;i&gt;EA SPORTS™ NHL® 27&lt;/i&gt; Standard Edition will receive:&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;HUT NHL Player Pack&lt;/li&gt;&lt;li&gt;500 NHL Points&lt;/li&gt;&lt;li&gt;WOC 2XP Boost&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;All pre-order editions and information can be found &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fea.com%2Fgames%2Fnhl%2Fnhl-27%2Fbuy&amp;esheet=54571506&amp;newsitemid=20260716581572&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=7b445543153579d00ddbb96d563b5d55" rel="nofollow" shape="rect"&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Stay tuned for the full rundown of&lt;i&gt; NHL 27&lt;/i&gt; in the coming weeks. To keep up-to-date with the latest game news and information, visit &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fnhl%2Fnhl-27&amp;esheet=54571506&amp;newsitemid=20260716581572&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.ea.com%2Fgames%2Fnhl%2Fnhl-27&amp;index=3&amp;md5=06dcd0e5f6cd2a041e5bafe655e4f498" rel="nofollow" shape="rect"&gt;https://www.ea.com/games/nhl/nhl-27&lt;/a&gt; and follow &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Flinktr.ee%2Feasportsnhl&amp;esheet=54571506&amp;newsitemid=20260716581572&amp;lan=en-US&amp;anchor=our+social+channels&amp;index=4&amp;md5=29a7d290b08a70848a1a8fbc4dc55bfe" rel="nofollow" shape="rect"&gt;our social channels&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;i&gt;EA Play members can play EA SPORTS™ NHL 27 10-hour early access trial starting September 4th, 2026. Members also score rewards including 3,000 Chel Coins and WOC Season Pass XP Multiplier Tokens, as well as receive 10% off EA digital content including pre-orders, game downloads, NHL Points, and DLC. For more information on EA Play please visit &lt;/i&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fea-play&amp;esheet=54571506&amp;newsitemid=20260716581572&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.ea.com%2Fea-play&amp;index=5&amp;md5=c5b92b8ce431152159d8771edea1a60e" rel="nofollow" shape="rect"&gt;https://www.ea.com/ea-play&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;*Conditions and restrictions apply. See &lt;/i&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fnhl%2Fnhl-27%2Fgame-disclaimers&amp;esheet=54571506&amp;newsitemid=20260716581572&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.ea.com%2Fgames%2Fnhl%2Fnhl-27%2Fgame-disclaimers&amp;index=6&amp;md5=d50ee6550f58019ed4974352eb4a5d05" rel="nofollow" shape="rect"&gt;&lt;i&gt;https://www.ea.com/games/nhl/nhl-27/game-disclaimers&lt;/i&gt;&lt;/a&gt;&lt;i&gt; for details.&lt;/i&gt;&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;b&gt;PRESS ASSETS ARE AVAILABLE AT &lt;/b&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Feapressportal.com%2F&amp;esheet=54571506&amp;newsitemid=20260716581572&amp;lan=en-US&amp;anchor=EAPressPortal.com&amp;index=7&amp;md5=59bcc373765c3d2d6d712739bbe2334a" rel="nofollow" shape="rect"&gt;&lt;b&gt;EAPressPortal.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Electronic Arts
&lt;br /&gt;&lt;/b&gt;Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.&lt;/p&gt;&lt;p&gt;In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®. More information about EA is available at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=54571506&amp;newsitemid=20260716581572&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=8&amp;md5=0b725670752032db326f22a11db243a3" rel="nofollow" shape="rect"&gt;www.ea.com/news&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260716581572r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p&gt;
&lt;a href="mailto:gdueck@ea.com" rel="nofollow" shape="rect"&gt;gdueck@ea.com&lt;/a&gt;

&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/Every-Team-Has-an-Edge-EA-SPORTS-NHL-27-Overhauls-All-32-Arena-Atmospheres-and-Presentation-for-Total-Immersion/default.aspx</link><pubDate>Thu, 16 Jul 2026 11:05:00 -0400</pubDate></item><item><title>EA SPORTS™ College Football 27 Launches Worldwide, Bringing New Era of College Football to Life</title><guid>56e1da5a-3a05-4f0e-8b8c-01edb93f30d5</guid><description>&lt;span&gt;
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      &lt;i&gt;Do it For U with 138 Ways to Play in Dynasty Mode, Experience NIL and Build Your Legacy In Road to Glory&lt;/i&gt;
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    &lt;/div&gt; &lt;p&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;Electronic Arts Inc. (NASDAQ: EA) today launched EA SPORTS™ College Football 27 worldwide on PlayStation®5, Xbox Series X|S and, for the first time ever, PC and mobile. Following the record-breaking return of the franchise, College Football 27 raises the bar once again, delivering the most authentic college football experience yet.&lt;/p&gt;&lt;div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"&gt;&lt;img alt="College Football 27 captures real world elements that impact gameday like never before." src="https://mms.businesswire.com/media/20260709646070/en/2846987/4/WR_DB_WM_Gameplay.jpg" /&gt;&lt;p style="font-size:85%;"&gt;College Football 27 captures real world elements that impact gameday like never before.&lt;/p&gt;&lt;/div&gt;&lt;p&gt;College Football 27 is the definitive modern college football experience. Every major change happening in the sport — from NIL and coaching movement to recruiting, player development and game day — is now reflected in the game at unprecedented scale.&lt;/p&gt;&lt;p&gt;Built around the current college football landscape, College Football 27 introduces the biggest changes to Dynasty Mode since the game's introduction, including all-new dynamic weather, expanded Road to Glory positions and over 1,500 new plays, with thousands of current athletes and more than 300 real coaches in the game. Whether building a powerhouse or creating a star rising through the ranks, every decision shapes a player’s legacy.&lt;/p&gt;&lt;p&gt;“College football is experiencing an exciting and tension-filled transformation that has never been more compelling to watch. That tension is exactly what we wanted to reflect in College Football 27 — a duality of traditional school pride confronted by a dynamic athlete landscape," said Evan Dexter, VP of Franchise Strategy and Marketing. “The game doesn’t just reflect the modern era, it puts you at the center of it. Players will choose how they want to win and whether they’re in it for the campus traditions or the individual glory. Combined with incredible new gameplay innovation on the offensive and defensive sides of the ball, we can't wait for fans to experience a whole new season of drama, pride, rituals and atmosphere on the sticks."&lt;/p&gt;&lt;p&gt;Every mode in College Football 27 is inspired by today’s college football, from recruiting and roster building to game day traditions, with new gameplay systems giving players more control than ever before.&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;&lt;b&gt;Dynasty Mode Rebuilt&lt;/b&gt;: With 138 ways to build, the all-new Dynasty Blueprint system overhauls program management with playable NIL features, AD Expectations that put your job on the line, and Dynasty Points invested across facilities, recruiting and staff. Soft commits can be flipped on signing day, while the Coaching Carousel lets you pursue any open job, putting you in the middle of the same decisions that define college football's most dramatic offseasons.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Mascot Mashup is Back&lt;/b&gt;: One of the community's most requested features, returns with over 100 unlockable mascots and chaotic 99 overall rated head-to-head matchups where every player is equal. Victory comes down to play calling, stick skills and making the most of the madness.&lt;/li&gt;&lt;li&gt;&lt;b&gt;More Like Saturday:&lt;/b&gt; Dynamic weather changes conditions over the course of a game, from first-quarter flurries to fourth-quarter whiteouts, while a refreshed broadcast package welcomes Joel Klatt to the booth and Holly Rowe to the sideline. New traditions, marching band songs, drone shows, livelier student sections and updated stadiums round out a genuine gameday atmosphere.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Every Snap Matters: &lt;/b&gt; A new, optional timing-based catching system puts pass and interception outcomes directly in the player's hands, while smarter zone coverage logic and custom pre-play adjustments give players more tools than ever before on both sides of the ball.&lt;/li&gt;&lt;li&gt;&lt;b&gt;New Paths to Glory:&lt;/b&gt; Road to Glory expands with three new playable positions fans have been asking for: Edge Rusher, Free Safety, and Tight End. Each position comes with its own expectations and grading system. Revamped player creation lets you build your own athlete from scratch or step into the cleats of all-new Legend Builds, while a tracking system for on-and-off-field decisions shape draft stock and reputation resulting in Legacy Scores, which now carry over into Madden NFL 27's Superstar mode on draft day.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;EA SPORTS College Football 27 also marks the franchise's mobile debut, delivering the first-ever EA SPORTS College Football title powered by Frostbite. Available now on the Apple App Store and Google Play Store, mobile players can dive into College Ultimate Team with more features coming soon.&lt;/p&gt;&lt;p&gt;For more information, visit the official &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-college-football%2Fcollege-football-27&amp;esheet=54566594&amp;newsitemid=20260709646070&amp;lan=en-US&amp;anchor=website&amp;index=356&amp;md5=c7208c190b0ac01904c097450a9febe9" rel="nofollow" shape="rect"&gt;website&lt;/a&gt; and follow along on social media (&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Feasportscollege%2F&amp;esheet=54566594&amp;newsitemid=20260709646070&amp;lan=en-US&amp;anchor=Instagram&amp;index=357&amp;md5=0edecb672f785df042e57b43e7038c0d" rel="nofollow" shape="rect"&gt;Instagram&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2FEASPORTSCollege&amp;esheet=54566594&amp;newsitemid=20260709646070&amp;lan=en-US&amp;anchor=X&amp;index=358&amp;md5=b37d1359d6d1e8bcc37969d73f326d79" rel="nofollow" shape="rect"&gt;X&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2F%40EASPORTSCollege&amp;esheet=54566594&amp;newsitemid=20260709646070&amp;lan=en-US&amp;anchor=YouTube&amp;index=359&amp;md5=b6a8d5467009db43296072242281a9a8" rel="nofollow" shape="rect"&gt;YouTube&lt;/a&gt;, and &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40easportscollege&amp;esheet=54566594&amp;newsitemid=20260709646070&amp;lan=en-US&amp;anchor=TikTok&amp;index=360&amp;md5=a016f82ce38c47674e153d2a43a9fc74" rel="nofollow" shape="rect"&gt;TikTok&lt;/a&gt;) to stay up to date on College Football 27.&lt;/p&gt;&lt;p&gt;EA Play members can kick off their season in EA SPORTS™ College Football 27 with a 10-hour trial*, plus score a Welcome Pack and recurring monthly College Ultimate Team™ Packs. EA Play Pro members also get full access to the EA SPORTS™ College Football 27 Pro Edition, including the base game, early access solo challenges and 500 CUT Points every month for 12 months (6,000 total, through June 2028), and more. As always, EA Play members save 10% on EA digital purchases, including game downloads, pre-orders, Season Passes, College Football Points and downloadable content. Learn more at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fea.com%2Fea-play&amp;esheet=54566594&amp;newsitemid=20260709646070&amp;lan=en-US&amp;anchor=the+EA+Play+website&amp;index=361&amp;md5=0c22d2aa63b7b63e3e9a2f80f68b65c7" rel="nofollow" shape="rect"&gt;the EA Play website&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;*Conditions, limitations and exclusions apply. See tos.ea.com/legalapp/eaplay/US/en/PC/ for details.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Electronic Arts&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.&lt;/p&gt;&lt;p&gt;In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®. More information about EA is available at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=54566594&amp;newsitemid=20260709646070&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=362&amp;md5=0c29d25db0aeed34bd2b172b6549ca6d" rel="nofollow" shape="rect"&gt;www.ea.com/news&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260709646070r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p class="bwalignl"&gt;Maddie Fiorante&lt;br /&gt;PR Manager, North America Football&lt;br /&gt;&lt;a href="mailto:mfiorante@ea.com" rel="nofollow" shape="rect"&gt;mfiorante@ea.com&lt;/a&gt;&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/EA-SPORTS-College-Football-27-Launches-Worldwide-Bringing-New-Era-of-College-Football-to-Life/default.aspx</link><pubDate>Thu, 09 Jul 2026 12:57:00 -0400</pubDate></item><item><title>EA SPORTS™ UFC® 6 Launches Worldwide Today, Inviting Players Everywhere to Fight Their Fight</title><guid>b0dea39d-5977-499a-961b-6c8f953bd456</guid><description>&lt;span&gt;
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&lt;i&gt;Powered by Fighters, &lt;/i&gt;UFC&lt;sup&gt;®&lt;/sup&gt; 6&lt;i&gt; Brings UFC Stars to Life with Evolved Striking, Authentic Movement, Deeper Fighter Individuality, and New Immersive Storytelling Modes&lt;/i&gt;

&lt;/p&gt;
    &lt;/div&gt; &lt;p&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;
Today, Electronic Arts Inc. (NASDAQ: EA) launches &lt;i&gt;EA SPORTS™ UFC® 6&lt;/i&gt; on PlayStation®5 and Xbox Series X|S, delivering next-level fighter fidelity to fans worldwide. Cutting-edge Markerless Capture and next-gen Sapien Technology make UFC superstars look, move, and fight like their real-life counterparts, while the all-new Flow State mechanic turns standout skills into in-game impact. Real-Time Contact brings every exchange to life with Frostbite™-powered ragdoll physics, and immersive new game modes like Hall of Legends and The Legacy let players experience the stories of UFC greats or carve their own path from backrooms to the bright lights.&lt;/p&gt;&lt;div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"&gt;&lt;img alt="" src="https://mms.businesswire.com/media/20260619866128/en/2835619/4/5874426cEA_UFC6_STD_FP_RGB_Horizontal_Alt_2_2-1_3840x1920.jpg" /&gt;&lt;/div&gt;&lt;p&gt;“EA SPORTS&lt;i&gt;™&lt;/i&gt; continues to take the game to the next level,” said UFC President and CEO Dana White. “Every new edition gets better and better. The intensity, movement, and overall gameplay are next level, bringing fight fans a fun and realistic gameplay experience.”&lt;/p&gt;&lt;p&gt;“&lt;i&gt;UFC 6&lt;/i&gt; is a true leap forward for the franchise, and we are excited for fans to feel that difference from the moment they step into the virtual Octagon,” said Nate McDonald, Lead Producer of &lt;i&gt;EA SPORTS™ UFC 6&lt;/i&gt;. “Markerless Capture and Sapien Technology set a new bar for authenticity, while new features like Signature Strikes and Flow State make every fighter feel more distinct, adding up to the most immersive UFC experience we’ve ever created.”&lt;/p&gt;&lt;p&gt;&lt;i&gt;EA SPORTS™ UFC 6&lt;/i&gt; is packed with new features and technology:&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;&lt;b&gt;Next Level Fighter Fidelity: &lt;/b&gt; Everyone's fight looks different. Cutting-edge Markerless Capture and Sapien Technology make the fighters in &lt;i&gt;UFC 6&lt;/i&gt; look, move, strike and react in true-to-life fashion. Master each fighter and discover their strengths.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Flow State: &lt;/b&gt; This all-new feature introduces 30 unique fighter Flow States built around each athlete's authentic strengths, tendencies and fight IQ. When players lean into a fighter's style, like pressure fighting, counter striking or grappling dominance, they build momentum that unlocks an advantage. Flow State turns identity into impact, forcing real-time adjustments as momentum shifts and the fight evolves.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Real-Time Contact:&lt;/b&gt; Experience all-new Frostbite™ powered ragdoll physics, contact windows, damage and hit reactions. Real-Time Contact delivers more precise, fair and visceral exchanges.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Hall of Legends:&lt;/b&gt; An immersive experience that explores the stories, environments and moments that shaped the careers of three UFC superstars. Relive iconic fights through a seamless mix of live footage, cinematic scenes and gameplay in this game-changing celebration of MMA greatness.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Legacy:&lt;/b&gt; An interactive prologue to Career Mode allowing players to shape the journey of MMA prospect Chris Carter. Players will navigate intense drama and fierce rivalries as they guide Carter from the regional fight scene to the UFC, all in pursuit of championship glory.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Career Mode&lt;/b&gt;: Players can choose to jump into the fire against today’s top-ranked UFC contenders with their Created Fighter, favorite UFC star or Chris Carter from The Legacy. UFC Career Mode now features an expanded decision-driven system, with 10 times as many choices as &lt;i&gt;UFC 5&lt;/i&gt;, each with higher stakes and a bigger impact on progression and legacy. Players can now fight for and defend two titles simultaneously, as well as duke it out for the BMF belt.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Gym:&lt;/b&gt; A centralized hub where players can recruit and train UFC stars, then level up their gym across any game mode to earn new trainers, boosts and exclusive cosmetic rewards that can be equipped for profiles or in Fighter Select as they develop and manage their team.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Crossplay:&lt;/b&gt; For the first time in franchise history,&lt;i&gt; UFC 6&lt;/i&gt; introduces crossplay functionality, allowing players on PlayStation 5 and Xbox Series X|S to compete against each other in online modes.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;With the Ultimate Edition, players can step into the Octagon with instant access to Randy Couture and Ken Shamrock, plus the Fighter Pass, Expansion Pass, VIP Pass and more. Visit &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fea.com%2Fgames%2Fufc%2Fufc-6&amp;esheet=54557118&amp;newsitemid=20260619866128&amp;lan=en-US&amp;anchor=http%3A%2F%2Fea.com%2Fgames%2Fufc%2Fufc-6&amp;index=1&amp;md5=48f10b915ab2c71353a5edfe99cfbb59" rel="nofollow" shape="rect"&gt;http://ea.com/games/ufc/ufc-6&lt;/a&gt; and follow our &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flinktr.ee%2Feasportsufc&amp;esheet=54557118&amp;newsitemid=20260619866128&amp;lan=en-US&amp;anchor=social+channels&amp;index=2&amp;md5=6f685419a9f3c20e4cf9e48286b3b698" rel="nofollow" shape="rect"&gt;social channels&lt;/a&gt; to learn more and stay up-to-date on all things &lt;i&gt;UFC 6&lt;/i&gt;.&lt;/p&gt;&lt;p&gt;EA Play members on Xbox and PlayStation can try &lt;i&gt;UFC 6&lt;/i&gt; for up to 10 hours*. In addition, a limited-time EA Play Welcome Pack is available for members to claim, filled with cosmetic items to help them stand out from the competition. For more information on EA Play, please visit &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fea-play&amp;esheet=54557118&amp;newsitemid=20260619866128&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.ea.com%2Fea-play&amp;index=3&amp;md5=4bb7be0ab476feec956fe5fc00a55aae" rel="nofollow" shape="rect"&gt;https://www.ea.com/ea-play&lt;/a&gt;.&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;b&gt;PRESS ASSETS ARE AVAILABLE AT &lt;/b&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Feapressportal.com%2F&amp;esheet=54557118&amp;newsitemid=20260619866128&amp;lan=en-US&amp;anchor=EAPressPortal.com&amp;index=4&amp;md5=31c9daefd380970167b191f330b4be6d" rel="nofollow" shape="rect"&gt;&lt;b&gt;EAPressPortal.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Electronic Arts&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.&lt;/p&gt;&lt;p&gt;In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®. More information about EA is available at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=54557118&amp;newsitemid=20260619866128&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=5&amp;md5=0b8a6fca32887167b312489d2a33c843" rel="nofollow" shape="rect"&gt;www.ea.com/news&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About UFC®&lt;/b&gt;&lt;/p&gt;&lt;p&gt;UFC® is the world's premier mixed martial arts (MMA) organization, with more than 700 million fans and approximately 363 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while distributing programming to an estimated 1 billion broadcast and digital households across 210 countries and territories. UFC's athlete roster features the world's best MMA athletes, representing more than 75 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok.&lt;/p&gt;&lt;p&gt;*Conditions, limitations and exclusions apply. See &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Ftos.ea.com%2Flegalapp%2Feaplay%2FUS%2Fen%2FPC%2F&amp;esheet=54557118&amp;newsitemid=20260619866128&amp;lan=en-US&amp;anchor=tos.ea.com%2Flegalapp%2Feaplay%2FUS%2Fen%2FPC%2F&amp;index=6&amp;md5=b2338ceaf583f4b6c1dbb6cccffc26e4" rel="nofollow" shape="rect"&gt;tos.ea.com/legalapp/eaplay/US/en/PC/&lt;/a&gt; for details.&lt;/p&gt;&lt;p&gt;Category: EA Sports&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260619866128r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p&gt;
Georgia Dueck
&lt;br /&gt;Public Relations Manager - NHL, UFC, F1
&lt;br /&gt;&lt;a href="mailto:gdueck@ea.com" rel="nofollow" shape="rect"&gt;gdueck@ea.com&lt;/a&gt;

&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/EA-SPORTS-UFC-6-Launches-Worldwide-Today-Inviting-Players-Everywhere-to-Fight-Their-Fight/default.aspx</link><pubDate>Fri, 19 Jun 2026 11:05:00 -0400</pubDate></item><item><title>Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live Experiences</title><guid>8fd808b6-98ad-4266-b9c5-e83c3f1c044b</guid><description>&lt;span&gt;
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      &lt;i&gt;Connecting brands to highly engaged audiences through an exclusive EA SPORTS Partner Program, in-game integrations, creative partnerships, and scalable advertising capabilities across EA’s global portfolio&lt;/i&gt;
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    &lt;/div&gt; &lt;p class="bwalignl"&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;Electronic Arts Inc. (NASDAQ: EA), the global leader in interactive entertainment, today announced the launch of &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fea.com%2Fea-advertising&amp;esheet=54553164&amp;newsitemid=20260615782397&amp;lan=en-US&amp;anchor=EA+Advertising&amp;index=136&amp;md5=20cf0b41a2523aa60aab1ab26db00a82" rel="nofollow" shape="rect"&gt;&lt;b&gt;EA Advertising&lt;/b&gt;&lt;/a&gt;, a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games.&lt;/p&gt;&lt;p class="bwalignl"&gt;EA sits at the intersection of entertainment, sports, technology, music, and culture. Across console, mobile, and PC, our games and services reached more than 120 million players&lt;sup&gt;1&lt;/sup&gt; each month during fiscal year 2026. Together, this scale and frequency of engagement create meaningful opportunities for brands to connect with audiences through authentic, interactive experiences. EA SPORTS is one of the largest interactive sports platforms in the world, connecting hundreds of millions of players across console, PC, and mobile each year. Fans engage with EA SPORTS at extraordinary scale playing the equivalent of 23,000 NFL seasons every day in Madden NFL and completing more than 1 billion matches each month in EA SPORTS FC. Through a portfolio spanning globally licensed franchises EA SPORTS gives brands access to highly engaged sports audiences at scale. EA builds spaces where players play, watch, and connect with one another, creating participatory experiences where brands come to play alongside them.&lt;/p&gt;&lt;p class="bwalignl"&gt;EA Advertising is expanding EA’s ecosystem by enabling brands to integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content, designed to enhance, not disrupt, the player experience. In these interactive gameplay environments, brands become part of the game itself, reflecting how players engage with advertising in real-world contexts. Brands can activate across live environments, tailoring placements to meet campaign objectives, and update campaigns with ongoing optimization informed by aggregated engagement insights.&lt;/p&gt;&lt;p class="bwalignl"&gt;“Players come to EA’s games and live experiences every day to play, watch, create and connect,” said David Tinson, Chief Experiences Officer at Electronic Arts. “That gives brands a meaningful opportunity to show up in ways that add value and respect the player experience, while maintaining authenticity in the worlds our teams are building. With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players.”&lt;/p&gt;&lt;p class="bwalignl"&gt;As part of the launch, EA Advertising is introducing new ways for brands to reach audiences and measure performance across its ecosystem:&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li style="text-align:left"&gt;&lt;b&gt;Brand Partnerships and Gameplay Integrations: &lt;/b&gt; EA Advertising partners directly with brands and agencies to create custom integrations designed for specific games and audiences. These collaborations bring brands into the experience through interactive moments, like in-game challenges, reward-driven objectives, and branded content. Brands can also opt into customizations like curated vanity items. Each integration is designed to reflect how fans engage with sports, games and culture, helping drive deeper engagement and brand connection.&lt;/li&gt;&lt;li style="text-align:left"&gt;&lt;b&gt;Ad Units in 3D Sports Simulations: &lt;/b&gt; Advertisers can now reach fans through native ad units in select EA SPORTS games, including digital ad boards, scoreboards, and brand broadcast overlays. Ads are dynamically served within the 3D environment, with impression measurement aligned to IAB standards for greater targeting and consistency.&lt;/li&gt;&lt;li style="text-align:left"&gt;&lt;b&gt;Enhanced Targeting and Measurement Capabilities: &lt;/b&gt; Brands can connect with relevant audiences across EA’s franchises using advanced targeting powered by EA’s new proprietary ad server and SDK, custom built for EA’s Frostbite game engine. Advertisers can now collaborate with EA in a privacy-safe way to improve targeting and gain deeper campaign insights. EA ensures ads are viewable, delivered to real audiences, and measured using industry-accredited standards in partnership with Integral Ad Science.&lt;/li&gt;&lt;li style="text-align:left"&gt;&lt;b&gt;EA SPORTS Partner Program: &lt;/b&gt; As part of EA Advertising, the EA SPORTS Partner Program introduces a new model for how brands participate in sports culture—moving beyond traditional sponsorship into co-created fan experiences built in, around, and beyond the game. Designed as a premium ecosystem for a select group of official partners, the program gives brands access to one of the world’s most engaged sports communities through opportunities ranging from live events like EA SPORTS Presents Madden Bowl and franchise tentpole moments such as Ratings Reveals, to in-game integrations, live service activations, creator tools, social play experiences, and community-driven programs. The program also extends into broader cultural and athlete-driven initiatives, including GEN / EA SPORTS, the company’s next-generation athlete platform focused on shaping the future storytelling and participation across sports fandom.&lt;/li&gt;&lt;/ul&gt;&lt;p class="bwalignl"&gt;EA Advertising has already started to partner with leading brands to deliver in-game experiences across the EA Portfolio, including:&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li style="text-align:left"&gt;&lt;b&gt;Visa, &lt;/b&gt; a proud partner of EA SPORTS FC™ and EA SPORTS™ College Football, is partnering with EA SPORTS to deliver immersive, participatory experiences in and beyond the game, connecting its global network with a community of hundreds of millions of players.&lt;/li&gt;&lt;li style="text-align:left"&gt;&lt;b&gt;Lowe’s&lt;/b&gt;, which integrated into EA SPORTS FC, Madden NFL, and College Football through Ultimate Team challenges and branded player content, driving more than 987,000 games played and more than 200,000 challenges completed.&lt;/li&gt;&lt;li style="text-align:left"&gt;&lt;b&gt;Red Bull &lt;/b&gt; engaged EA SPORTS FC players through branded in-game objectives, team kits, and athlete ambassador collaborations, driving more than 128 million matches played, 1.2 million objectives completed, and strong in-game and social engagement.&lt;/li&gt;&lt;li style="text-align:left"&gt;&lt;b&gt;Xfinity &lt;/b&gt; and &lt;b&gt;Peacock&lt;/b&gt;, which activated through dynamic in-stadium and broadcast-style integrations, custom vanity kits, Ultimate Team Packs, and personalized rewards through the Rewards program, in EA SPORTS FC 26, bringing the energy of live sports media into gameplay.&lt;/li&gt;&lt;li style="text-align:left"&gt;&lt;b&gt;Mountain Dew&lt;/b&gt;’s “DEW University,” a fully playable team experience in EA SPORTS College Football 26, complete with a custom stadium, mascot, and reward ecosystem.&lt;/li&gt;&lt;/ul&gt;&lt;p class="bwalignl"&gt;EA Advertising works directly with brands and partners to create bespoke integrations across its portfolio, spanning in-game, community, and real-world experiences. This hands-on approach enables tailored executions built for each title and audience, with expanded buying capabilities planned as the platform continues to scale. To learn more about EA’s brand partnership opportunities, please visit &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fbrand-partnerships&amp;esheet=54553164&amp;newsitemid=20260615782397&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.ea.com%2Fbrand-partnerships&amp;index=137&amp;md5=10d9355e4fa8d24249b4488dcca9c8e9" rel="nofollow" shape="rect"&gt;https://www.ea.com/brand-partnerships&lt;/a&gt;.&lt;/p&gt;&lt;p class="bwalignl"&gt;&lt;b&gt;About Electronic Arts&lt;/b&gt;&lt;/p&gt;&lt;p class="bwalignl"&gt;Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.&lt;/p&gt;&lt;p class="bwalignl"&gt;In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®. More information about EA is available at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=54553164&amp;newsitemid=20260615782397&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=138&amp;md5=9ec0383870e5386c9e84924c6196b0bb" rel="nofollow" shape="rect"&gt;www.ea.com/news&lt;/a&gt;.&lt;/p&gt;&lt;p class="bwalignl"&gt;EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.&lt;/p&gt;&lt;p class="bwalignl"&gt;&lt;sup&gt;1&lt;/sup&gt; A reasonable estimate, including reasonable efforts to remove duplicate accounts, using internal company data and information provided by third parties, including third party network logins provided by platform providers. From time to time, our actions may impact the comparability of these metrics.&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260615782397r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p&gt;Meliz DuBose, Electronic Arts
&lt;br /&gt;&lt;a href="mailto:medubose@ea.com" rel="nofollow" shape="rect"&gt;medubose@ea.com&lt;/a&gt;&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/Electronic-Arts-Introduces-EA-Advertising-Launching-Brands-Directly-Into-Gameplay-and-Live-Experiences/default.aspx</link><pubDate>Mon, 15 Jun 2026 07:00:00 -0400</pubDate></item><item><title>Command the Clone Wars’™ Most Cunning Operatives in Star Wars Zero Company™, Launching August 27</title><guid>948bbf85-9f6f-415c-96f3-bdb585c63363</guid><description>&lt;span&gt;
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&lt;i&gt;Watch the &lt;/i&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FWxLUZ1omFA8&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=Official+Gameplay+Trailer&amp;index=1&amp;md5=92205c37db8cd653a50d7cdb64a3f0ef" rel="nofollow" shape="rect"&gt;&lt;i&gt;Official Gameplay Trailer&lt;/i&gt;&lt;/a&gt;&lt;i&gt; Showcasing a New Take on Turn-Based Tactics Games; Pre-Orders Now Available for PC, PlayStation 5, Xbox Series X|S&lt;/i&gt;

&lt;/p&gt;
    &lt;/div&gt; &lt;p&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;
Electronic Arts Inc. (NASDAQ: EA) today announced that &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fea.com%2Fgames%2Fstarwars%2Fzero-company&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=Star+Wars+Zero+Company%26%238482%3B&amp;index=2&amp;md5=440f99b5a95faa20beba6fe8a4084d76" rel="nofollow" shape="rect"&gt;&lt;b&gt;&lt;i&gt;Star Wars &lt;/i&gt;&lt;/b&gt;&lt;b&gt;Zero Company&lt;/b&gt;&lt;b&gt;&lt;i&gt;™&lt;/i&gt;&lt;/b&gt;&lt;/a&gt;, a single-player turn-based tactics game, developed by Bit Reactor in collaboration with Lucasfilm Games, will be available on PC, PlayStation® 5 and Xbox Series X|S starting August 27, 2026. Pre-Orders are now available on all platforms.&lt;/p&gt;&lt;div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"&gt;&lt;img alt="Star Wars Zero Company Key Art" src="https://mms.businesswire.com/media/20260605316929/en/2824545/4/SWZC_Standard_Keyart-003_16x9_en-US.jpg" /&gt;&lt;p style="font-size:85%;"&gt;Star Wars Zero Company Key Art&lt;/p&gt;&lt;/div&gt;&lt;p&gt;A new &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FWxLUZ1omFA8&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=gameplay+trailer&amp;index=3&amp;md5=f35df5c12874e6f37df48c28837bf289" rel="nofollow" shape="rect"&gt;gameplay trailer&lt;/a&gt; delivers an action-packed look at the game’s gritty, cinematic take on turn-based tactics while previewing an original &lt;i&gt;Star Wars™&lt;/i&gt; story featuring new and returning Clone Wars characters.&lt;/p&gt;&lt;p&gt;&lt;i&gt;Star Wars&lt;/i&gt; Zero Company’s visual storytelling and gameplay will immerse players in a tense, clandestine conflict taking place in the shadows of the Clone Wars. Players will step into the shoes of former Galactic Republic officer Hawks and current leader of Zero Company. Zero Company is an unconventional outfit of professionals for hire hailing from across the galaxy, including a Clone Trooper, a Mandalorian of the ancient Clan Verminoth, a Jedi Padawan and more. Together, Zero Company must hunt down and stop Kundri Fathom, leader of the Separatist-aligned cult, the Infinite Coil.&lt;/p&gt;&lt;p&gt;“Our team has poured everything we love about &lt;i&gt;Star Wars&lt;/i&gt; into Zero Company,” said Greg Foertsch, CEO and Creative Director at Bit Reactor. “The bold characters, powerful storytelling, striking settings and the sense of heart beneath the battles in &lt;i&gt;Star Wars&lt;/i&gt; has helped us create an experience that pushes the tactics genre forward by combining deep gameplay with cinematic elegance. We’ve worked hand-in-hand with Lucasfilm Games to create an authentic &lt;i&gt;Star Wars&lt;/i&gt; story packed with unique new characters, robust character customization, a new ship, Separatist Droids and much more, all rooted in the conflict of The Clone Wars.”&lt;/p&gt;&lt;p&gt;“&lt;i&gt;Star Wars&lt;/i&gt; Zero Company delivers an entirely new experience in the galaxy and for our fans,” said Douglas Reilly, VP and GM of Lucasfilm Games. “It pairs cinematic storytelling with strategic gameplay in a way that feels fresh for the franchise. Some of the most interesting stories come from new perspectives, and Zero Company explores the Clone Wars from deep within the shadows of the conflict, through a lens we haven’t seen before, while still feeling completely authentic to the world fans know.”&lt;/p&gt;&lt;p&gt;From Zero Company’s base of operations, The Den, players will recruit and progress skills of Operators, upgrade facilities, purchase new equipment and select their next mission from the holotable. On the battlefield, players will develop bonds between authored characters and player-created Operators, unlocking new support abilities, including cross-training benefits that improve their abilities and stats. Players will navigate an ever-changing galaxy map featuring more than 150 planets where each choice can change how their journey unfolds.&lt;/p&gt;&lt;p&gt;In &lt;i&gt;Star Wars&lt;/i&gt; Zero Company customization is central to the experience. Hawks and recruited Operators can be created from eight iconic &lt;i&gt;Star Wars &lt;/i&gt;species: Devaronian, Human, Neimoidian, Ovissian, Togruta, Twi’lek, Weequay and Zabrak. Voices, outfits and many other aspects of Hawks and an Operator's appearance can be customized along with specializations and talents over time. It’s up to players to unite their Operators and form the best squad for the mission at hand.&lt;/p&gt;&lt;p&gt;Players can pre-order* &lt;i&gt;Star Wars&lt;/i&gt; Zero Company &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fstarwars%2Fzero-company%2Fbuy&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=Standard+Edition&amp;index=4&amp;md5=f35e7cab340c458fab3ad3ac7df76e40" rel="nofollow" shape="rect"&gt;Standard Edition&lt;/a&gt; for $49.99 SRP on PC and $59.99 SRP on PlayStation® 5 and Xbox Series X|S. The &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fstarwars%2Fzero-company%2Fbuy&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=Deluxe+Edition&amp;index=5&amp;md5=f6eb5be7d441db7df1bf2df935f65f33" rel="nofollow" shape="rect"&gt;Deluxe Edition&lt;/a&gt; is available for $59.99 SRP on PC and $69.99 SRP on consoles and unlocks two additional unique cosmetic packs and five painted weapon themes inspired by the Clone Wars era. All pre-orders grant access to the Crystalline Astromech Cosmetic Pack, which includes an R3 droid, translucent “crystalline” astromech heads for the R4 and R5 droid variants, and the BR-1 droid, originating in &lt;i&gt;Star Wars &lt;/i&gt;Zero Company. Deluxe Edition pre-orders include all pre-order bonus content in addition to the Deluxe Edition exclusive content.&lt;/p&gt;&lt;p&gt;Alongside the game’s launch, the soundtrack for &lt;i&gt;Star Wars&lt;/i&gt; Zero Company, featuring an original score by GRAMMY® award-winning composer Gordy Haab, will be released August 27 via Walt Disney Records.&lt;/p&gt;&lt;p&gt;Follow EA &lt;i&gt;Star Wars&lt;/i&gt; on &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2FEAStarWars&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=ef633ae898e5f554f39c170c9da0bcf9" rel="nofollow" shape="rect"&gt;X&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FEAStarWars&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=Facebook&amp;index=7&amp;md5=1641d282b14b50f075533b27445b2fc5" rel="nofollow" shape="rect"&gt;Facebook&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fuser%2FEAStarWars&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=YouTube&amp;index=8&amp;md5=c518bc6021092bb65917ac3017fe602b" rel="nofollow" shape="rect"&gt;YouTube&lt;/a&gt;, and &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2FEAStarWars%2F&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=Instagram&amp;index=9&amp;md5=f9492946b24a8ab167ed2dc69251f529" rel="nofollow" shape="rect"&gt;Instagram&lt;/a&gt; to stay up to date as more information is revealed.&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;b&gt;PRESS ASSETS ARE AVAILABLE AT &lt;/b&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Feapressportal.com%2F&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=EAPressPortal.com&amp;index=10&amp;md5=b0750faa3452f6531f278a2b76963616" rel="nofollow" shape="rect"&gt;&lt;b&gt;EAPressPortal.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Bit Reactor&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Bit Reactor, LLC was created by longtime strategy game developers as an independent, developer-first game studio creating and perfecting experiences that blend game design, art and technology with a passion for making something great. The talented team is composed of some of the minds behind decorated titles like XCOM, Civilization, Gears of War, Elder Scrolls Online, and more. Follow Bit Reactor on &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fbitreactor&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=X&amp;index=11&amp;md5=d9aac4a18bac0bec3dcc30da8626f9d9" rel="nofollow" shape="rect"&gt;X&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FBitReactorFB%2F&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=Facebook&amp;index=12&amp;md5=51fe3e24900c8f401535c31c7c847975" rel="nofollow" shape="rect"&gt;Facebook&lt;/a&gt;, and &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fbitreactorstudios%2F&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=Instagram&amp;index=13&amp;md5=ea8ec297c92b184c14e1ba8b2f3c6ac1" rel="nofollow" shape="rect"&gt;Instagram&lt;/a&gt; for more.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Electronic Arts&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.&lt;/p&gt;&lt;p&gt;In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®. More information about EA is available at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=14&amp;md5=6867b48b049871aee117ad7774677cfe" rel="nofollow" shape="rect"&gt;www.ea.com/news&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.&lt;/p&gt;&lt;p&gt;Lucasfilm, the Lucasfilm logo, &lt;i&gt;STAR WARS&lt;/i&gt; and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © &amp; TM 2026 Lucasfilm Ltd. All rights reserved.&lt;/p&gt;&lt;p&gt;* Conditions and restrictions apply. See &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fstarwars%2Fzero-company%2Fdisclaimers&amp;esheet=54547761&amp;newsitemid=20260605316929&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.ea.com%2Fgames%2Fstarwars%2Fzero-company%2Fdisclaimers&amp;index=15&amp;md5=578de00810673f861d67814b78d45d1c" rel="nofollow" shape="rect"&gt;https://www.ea.com/games/starwars/zero-company/disclaimers&lt;/a&gt; for details.&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260605316929r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p&gt;
Elizabeth Jackson
&lt;br /&gt;Global PR Manager
&lt;br /&gt;&lt;a href="mailto:ejackson@ea.com" rel="nofollow" shape="rect"&gt;ejackson@ea.com&lt;/a&gt;

&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/Command-the-Clone-Wars-Most-Cunning-Operatives-in-Star-Wars-Zero-Company-Launching-August-27/default.aspx</link><pubDate>Fri, 05 Jun 2026 21:00:00 -0400</pubDate></item><item><title>Experience the Excitement of The World’s Game in EA SPORTS FC™, Where History Is Playable</title><guid>3cef6ebb-c6da-4672-8283-7fb8702351cf</guid><description>&lt;span&gt;
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&lt;i&gt;Fans worldwide can experience The World’s Game like never before with the latest international football update, available at no additional cost* in EA SPORTS FC™ 26 and EA SPORTS FC™ Mobile.&lt;/i&gt;

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&lt;i&gt;Plus, fans yet to jump into the action in EA SPORTS FC™ 26 can pick up The World’s Game Edition to receive a Gold Starting XI Pack and three untradeable Player Picks.&lt;/i&gt;

&lt;/p&gt;&lt;/div&gt; &lt;p&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;
As the summer of international football begins, EA SPORTS FC™ brings fans closer to the drama, intensity, and passion of global competition with The World’s Game Update, available now at no additional cost in EA SPORTS FC™ 26 and EA SPORTS FC™ Mobile. History is playable in EA SPORTS FC™, as fans can play, celebrate, and engage with football culture across multiple modes in an experience inspired by the global game.&lt;/p&gt;&lt;div id="bwbodyimg" style="width: 480px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"&gt;&lt;img alt="EA SPORTS FC The World's Game Edition - Play Now" src="https://mms.businesswire.com/media/20260604134359/en/2824299/4/EA_SPORTS_FC_The_World%27s_Game_-_Play_Now.jpg" /&gt;&lt;p style="font-size:85%;"&gt;EA SPORTS FC The World's Game Edition - Play Now&lt;/p&gt;&lt;/div&gt;&lt;p class="bwalignc"&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FFVNTv7ObTco&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=WATCH&amp;index=1&amp;md5=cbd89fbb5e5b5f06ef24e66f7746eec9" rel="nofollow" shape="rect"&gt;&lt;b&gt;WATCH&lt;/b&gt;&lt;/a&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FFVNTv7ObTco&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=THE+WORLD%26%238217%3BS+GAME+TRAILER+FEATURING+JUDE+BELLINGHAM%2C+ENDRICK%2C+PEDRI%2C+WESTON+MCKENNIE%2C+ZLATAN+IBRAHIMOVI%26%23262%3B%2C+AND+DAVID+BECKHAM&amp;index=2&amp;md5=5240bcbdb33a040e3e9ca4dadc73a8be" rel="nofollow" shape="rect"&gt;&lt;b&gt; THE WORLD’S GAME TRAILER FEATURING JUDE BELLINGHAM, ENDRICK, PEDRI, WESTON MCKENNIE, ZLATAN IBRAHIMOVIĆ, AND DAVID BECKHAM&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;With 53 fully licensed national teams, including 41 qualified nations such as England, Germany, Mexico, Canada, USA, Uruguay, Korea Republic, Saudi Arabia, Australia, and more, The World’s Game gives fans the opportunity to lead their nation to glory, create their own football lore, and rewrite history. Newly announced &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-26%2Fnews%2Ffc-26-the-worlds-game-authenticity&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=licensing+partnerships&amp;index=3&amp;md5=803887971cf4ae71fc61db144f920e4a" rel="nofollow" shape="rect"&gt;licensing partnerships&lt;/a&gt; with Brazil, Turkey, Spain, and Portugal further enhance in-game authenticity, allowing players to represent some of the world’s most iconic footballing nations with official kits, crests, and player likenesses.&lt;/p&gt;&lt;p&gt;“I’m excited for fans to be able to cheer us on and stay connected to the team through The World’s Game,” said England Midfielder and FC 26 Cover Star Jude Bellingham. “I know the game holds a special place in everyone’s heart during these moments, and that fans all over the globe and back home will be playing along throughout the tournament. I’m really grateful for their support as we compete this summer.”&lt;/p&gt;&lt;p&gt;“Representing Brazil on the global stage is something that I’ve dreamed of since I was a kid. To wear the national team shirt and see myself in FC 26 and FC Mobile is incredible,” said Brazil forward Endrick. “It’s a special opportunity for me and for fans worldwide to connect with their national teams in EA SPORTS FC, and I hope they enjoy The World’s Game as much as I enjoy playing for Brazil.”&lt;/p&gt;&lt;p&gt;The EA SPORTS FC 26 update introduces a new 48-team standalone tournament mode that follows the journey from the Group Stage through the Knockout Rounds, culminating in the final. One-off international matchups will also be playable in Kick Off, allowing players to choose from 60 nations and create their own international football stories.&lt;/p&gt;&lt;p&gt;&lt;b&gt;EA SPORTS FC™ 26: THE WORLD’S GAME EDITION&lt;/b&gt;&lt;/p&gt;&lt;p&gt;For fans who have yet to jump into the action on console or PC, they can kick off the summer of international football with EA SPORTS FC™ 26: The World’s Game Edition, featuring a Gold Starting XI Pack and three untradeable Player Picks from select EA SPORTS FC™ 26 FUT™ campaigns.&lt;/p&gt;&lt;p&gt;The World’s Game Edition includes:&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;3,000 Season Points&lt;ul class="bwlistcircle"&gt;&lt;li&gt;Receive 3,000 Season Points for use in the FC Season Pass&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li&gt;One Gold Starting XI Pack (rated 84 OVR or higher, with at least one guaranteed 86+ rated player)&lt;ul class="bwlistcircle"&gt;&lt;li&gt;Contains 1 Goalkeeper, 4 Defenders, 3 Midfielders, and 3 Attackers. All Items are untradeable&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li&gt;1 of 5 Elite Campaign Player Pick (untradeable)&lt;ul class="bwlistcircle"&gt;&lt;li&gt;Choose from 1 of 5 Elite Campaign Players rated 90–93 OVR, from a selection of EA SPORTS FC™ 26 FUT™ campaigns §&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li&gt;1 of 5 ICONs or Heroes Player Pick (untradeable)&lt;ul class="bwlistcircle"&gt;&lt;li&gt;Choose from 1 of 5 ICONs or Heroes, rated 90–94 OVR from a selection of EA SPORTS FC™ 26 FUT™ campaigns §§&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;li&gt;1 of 12 International TOTS Player Pick (untradeable)&lt;ul class="bwlistcircle"&gt;&lt;li&gt;Choose from 1 of 12 International Team of the Season Players rated up to 95 OVR §§§&lt;/li&gt;&lt;/ul&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;HISTORY IS PLAYABLE IN FC 26 FOOTBALL ULTIMATE TEAM AND CAREER&lt;/b&gt;&lt;/p&gt;&lt;p&gt;The World’s Game Update celebrates one of football’s greatest talents, Pelé. Fans who log in to Ultimate Team during the Festival of Football event will receive a 93 OVR Festival of Football ICON Pelé and three ‘Choose Your Journey’ Evolutions** celebrating his international achievements in 1970.&lt;/p&gt;&lt;p&gt;International football also arrives in FC 26 Football Ultimate Team™ as the new Journey of Nations introduces an Event Hub for the Festival of Football Season. Travelling across all five continents, fans can return each week for new campaigns, earning rewards inspired by iconic players, historic nations, and emerging stars from every region.&lt;/p&gt;&lt;p&gt;Alongside The World’s Game Update, Football Ultimate Team™ in FC 26 introduces new Tokens tied to events and campaigns, offering greater choice over how fans play and what they earn, completing challenges and redeeming themed rewards in a dedicated store.&lt;/p&gt;&lt;p&gt;The World’s Game Update also extends to FC 26 Manager Career through the addition of the International Men’s Tournament, following the same structure and rules as ‘The World’s Game’ mode. Player Career also benefits from Festival of Football-themed ICONs and Heroes, new Manager Live Challenges, and Season Objectives tied to national teams.&lt;/p&gt;&lt;p&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fen%2Fgames%2Fea-sports-fc%2Ffc-26%2Fnews%2Fpitch-notes-fc26-the-worlds-game-update&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=Read+the+FC+26+Pitch+Notes&amp;index=4&amp;md5=32330c8076361d08b6c395188ecc9e4b" rel="nofollow" shape="rect"&gt;Read the FC 26 Pitch Notes&lt;/a&gt; for more information on what’s coming to FC 26 with The World’s Game update. For more information on EA SPORTS FC™ 26, please visit &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-26&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=easports.com%2Ffc26&amp;index=5&amp;md5=3de277ed1d23f046bb9c7cd9d29c7b4b" rel="nofollow" shape="rect"&gt;easports.com/fc26&lt;/a&gt;. Stay up-to-date on all upcoming news and announcements for EA SPORTS FC on our &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Flinktr.ee%2Feasportsfc&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=social+channels&amp;index=6&amp;md5=ebff064e3679a5fc5ab08f196f0c6357" rel="nofollow" shape="rect"&gt;social channels&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;b&gt;PLAY THE WORLD’S GAME ANYWHERE ON FC MOBILE&lt;/b&gt;&lt;/p&gt;&lt;p&gt;In EA SPORTS FC™ Mobile, players can compete for international glory with the new fully immersive Tournament Mode. ‘The World’s Game’ Tournament features more than 50 national teams to choose from, with each team matchday-ready featuring national kits, team history, star ratings, flag-themed Player Items, and ICONs and Heroes.&lt;/p&gt;&lt;p&gt;The World’s Game Update for FC Mobile also introduces Quick Match, letting players create a dedicated game room and share the code for a seamless, fast setup with friends or new challengers. Choose from your personal squad, or any club or national team, as you compete in Head-to-Head or VS Attack modes.&lt;/p&gt;&lt;p&gt;See more information available in the &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-mobile%2Fnews%2Ffc-mobile-worlds-game-update&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=FC+Mobile+The+World%26%238217%3Bs+Game+Update+Patch+Notes&amp;index=7&amp;md5=7e8444782b13c7b2c7434950ede4d661" rel="nofollow" shape="rect"&gt;FC Mobile The World’s Game Update Patch Notes&lt;/a&gt;. For more news and information on EA SPORTS FC™ Mobile, stay tuned to &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Fea-sports-fc%2Ffc-mobile&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=the+official+website&amp;index=8&amp;md5=9f15e3e960119caa91e79cc0f2faa8b4" rel="nofollow" shape="rect"&gt;the official website&lt;/a&gt; and social channels across &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FEASFCMobile%2F&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=Facebook&amp;index=9&amp;md5=2f5fcff4ad38f0a68a6e9e340b2378c9" rel="nofollow" shape="rect"&gt;Facebook&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Feasfcmobile%2F&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=Instagram&amp;index=10&amp;md5=da787ccd3e249b90438d1e9806386e72" rel="nofollow" shape="rect"&gt;Instagram&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2FEASFCMOBILE&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=X&amp;index=11&amp;md5=02af32f6fb4472662e9e97df0a65619c" rel="nofollow" shape="rect"&gt;X&lt;/a&gt;, and &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2F%40easfcmobile&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=YouTube&amp;index=12&amp;md5=9e9e79a3986a7f496d17bdf33f429b9b" rel="nofollow" shape="rect"&gt;YouTube&lt;/a&gt;. Download the game on the &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fea-sports-fc-mobile-soccer%2Fid1094930513&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=App+Store&amp;index=13&amp;md5=25a65e2061c05ceabfba24e9c7b0520f" rel="nofollow" shape="rect"&gt;App Store&lt;/a&gt; and &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.ea.gp.fifamobile&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=Google+Play+Store&amp;index=14&amp;md5=8be4199d79ec1867cabea5598f1d3696" rel="nofollow" shape="rect"&gt;Google Play Store&lt;/a&gt; to play Anywhere For the Club.&lt;/p&gt;&lt;p&gt;&lt;i&gt;*Requires base game (sold separately) and internet connection. EA Account and/or platform may also be required.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;**Conditions &amp; restrictions apply. See ea.com/games/ea-sports-fc/fc-26/game-disclaimers for details.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;§ Picks pulled from Knockout Royalty, Fantasy FC, FUT Birthday, Answer the Call and UEFA Road to the Final.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;§§ Picks pulled from Knockout Royalty, Fantasy FC, FUT Birthday and Trophy Titans.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;§§§ Picks include 1 player from each of; Argentina, Brazil, Canada, England, France, Germany, Mexico, Netherlands, Portugal, Saudi Arabia, Spain, USA.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Electronic Arts&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.&lt;/p&gt;&lt;p&gt;In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®. More information about EA is available at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=54547429&amp;newsitemid=20260604134359&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=15&amp;md5=55ae8c8d11c04ef8491da4201f7b849d" rel="nofollow" shape="rect"&gt;www.ea.com/news&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.&lt;/p&gt;&lt;p&gt;Category: EA SPORTS&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260604134359r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p&gt;
EA SPORTS FC Newsroom
&lt;br /&gt;&lt;a href="mailto:FCNewsroom@ea.com" rel="nofollow" shape="rect"&gt;FCNewsroom@ea.com&lt;/a&gt;

&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/Experience-the-Excitement-of-The-Worlds-Game-in-EA-SPORTS-FC-Where-History-Is-Playable/default.aspx</link><pubDate>Thu, 04 Jun 2026 12:00:00 -0400</pubDate></item><item><title>Experience the Definitive New Era of Formula 1: EA Sports™ F1® 25 2026 Season Pack Available Now</title><guid>46a9eee9-0354-4608-bac0-2a21cb3558da</guid><description>&lt;span&gt;
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&lt;i&gt;Master the MADRING Circuit Before It Opens This September&lt;/i&gt;

&lt;/p&gt;
    &lt;p class="bwalignc"&gt;
&lt;i&gt;Check Out a First-Look of the All-New Madrid Track from Lewis Hamilton and Zlatan Ibrahimović &lt;/i&gt;&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DG1yvU5IyJq4&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=Here&amp;index=1&amp;md5=36d9eff372f52cc14b1f56e818e6b3a9" rel="nofollow" shape="rect"&gt;&lt;i&gt;Here&lt;/i&gt;&lt;/a&gt;

&lt;/p&gt;&lt;/div&gt; &lt;p&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;
Electronic Arts Inc. (NASDAQ: EA) invites players to hop into the driver's seat for the definitive new era of Formula 1® Racing: the &lt;b&gt;&lt;i&gt;F1® 25: 2026 Season Pack*&lt;/i&gt;&lt;/b&gt;, available today on PlayStation®5, Xbox Series X|S, and PC. To mark the launch, EA SPORTS™ F1 has released a special video of the brand-new MADRING Circuit featuring seven-time World Champion Lewis Hamilton and global football icon Zlatan Ibrahimović going head-to-head in-game, giving fans an exclusive first look at the action. Watch the video &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DG1yvU5IyJq4&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=HERE&amp;index=2&amp;md5=c7e36563d34162595fb8537323643f3b" rel="nofollow" shape="rect"&gt;HERE&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;As the official video game of the FIA Formula One World Championship, the &lt;i&gt;F1® 25: 2026 Season Pack&lt;/i&gt; ushers in the next chapter of the beloved racing game, with all-new rules and regulations, cars, drivers, teams and gameplay features for the 2026 F1® Season, including the highly anticipated arrival of the FORMULA 1 TAG HEUER GRAN PREMIO DE ESPAÑA 2026. This year, the F1® grid expands to eleven teams, introducing Cadillac, the first major American car manufacturer to join the ranks of F1®, and introducing Audi’s iconic brand and motorsport heritage. The competition heats up even more this year with all-new Overtake Mode and Active Aerodynamics, which will have drivers racing wheel-to-wheel to the finish line.&lt;/p&gt;&lt;p&gt;“We designed the F1® 25: 2026 Season Pack to truly embody a new era of F1,” said Lee Mather, Senior Creative Director, Codemasters. “We’re putting players in the driver’s seat to rewrite the grid their way, from strategically leveraging Overtake Mode and Active Aerodynamics to propel yourself to the finish line, to becoming the first to put the pedal to the metal on the new MADRING Circuit, there are so many ways to make the competition your own this year.”&lt;/p&gt;&lt;p&gt;EA SPORTS™ &lt;i&gt;F1® 25: 2026 Season Pack&lt;/i&gt; introduces the following new gameplay features for the authentic racing experience of the 2026 F1® season, with new teams, drivers, and enhanced vehicles for unmatched competition:&lt;/p&gt;&lt;ul class="bwlistdisc"&gt;&lt;li&gt;&lt;b&gt;The Spanish Grand Prix Debuts With The All-New MADRING Circuit - &lt;/b&gt; Get ready to race at MADRING, the first new F1® circuit since 2023, available only in the F1®25: 2026 Season Pack. Set in Madrid, this hybrid street and purpose-built track will challenge players in high-speed action across 5.4 km and 22 adrenaline-filled corners. The MADRING circuit is only available to drive with the 2026 cars, as this track was designed specifically for the new season.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Hit The Track With The New Cadillac and Audi Revolut F1® Teams - &lt;/b&gt; The F1® grid expands to eleven teams in 2026, and EA SPORTS™ F1® 25: 2026 Season Pack gives players the opportunity to get behind the wheel with the new challengers. Experience the all-American thrills of Cadillac, the first major American car manufacturer to join the ranks of F1®, or jump into the Audi Revolut machines, introducing Audi’s iconic brand and motorsport heritage.&lt;/li&gt;&lt;li&gt;&lt;b&gt;New Drivers and Returning Fan Favorites - &lt;/b&gt; Dive into the latest driver line-ups, with fan favorites Valtteri Bottas and Sergio Perez headlining the all-new Cadillac team to bring the US team invaluable experience in its inaugural year. At Racing Bulls, Arvid Lindblad joins Liam Lawson, while Isack Hadjar steps in to partner Max Verstappen at Oracle Red Bull Racing.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Drive the Next-Generation of F1® -&lt;/b&gt; Whether using a gamepad or a wheel, players will feel the thrill of the 2026 F1® grid with lighter, smaller cars** and cutting-edge active aerodynamics for a more responsive drive. This year, players have a bigger role to play than ever before in making even more tactical and strategic decisions throughout a race. Choose when to deploy the new Overtake Mode for a jaw-dropping boost of power, perfect for strategic overtakes and intense battles. Plus enjoy real-time adjustments to your front and rear wings with Active Aerodynamics, optimizing your speed in every corner and straight. For added immersion on the track, the 2026 Season Pack’s new assists can help manage everything behind the scenes.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Players will experience new features for the 2026 season across Driver Career, My Team, Grand Prix, Time Trial, Split-Screen, and Unranked Multiplayer modes. In Driver Career and My Team, players can start a new 2026 save to get the latest teams, drivers, rules, fresh objectives, and an updated calendar featuring the new Spanish Grand Prix. In My Team, players can customize their squad to be the twelfth on the grid, as the official grid expands to eleven teams in 2026, with the introduction of the all-new Cadillac and Audi teams.†&lt;/p&gt;&lt;p&gt;As part of the launch of the F1® 25: 2026 Season Pack, all F1® 25 players will see a new in-game takeover and key art highlighting the new content available to purchase from June 3, 2026.&lt;/p&gt;&lt;p&gt;EA Play Pro members unlock unlimited access to the &lt;i&gt;F1 25: 2026 Season Season Pack. &lt;/i&gt;Additionally, EA Play members score a monthly 5000 XP boost, and can save 10% on EA digital purchases, including PitCoin, and the&lt;i&gt; F1 25: 2026 Season Pack&lt;/i&gt;. More details are available on &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Ff1%2Ff1-25%2Fea-play&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=EA+Play&amp;index=3&amp;md5=a08fa42ebcc6bff82d107c2a7272dcda" rel="nofollow" shape="rect"&gt;EA Play&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;For more information, visit &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Ff1%2Ff1-25&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.ea.com%2Fgames%2Ff1%2Ff1-25&amp;index=4&amp;md5=18db6e8cd3776d7fcf0b87168b398895" rel="nofollow" shape="rect"&gt;https://www.ea.com/games/f1/f1-25&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Subscribe to the official &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2F%40EASPORTSF1&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=YouTube+channel&amp;index=5&amp;md5=b380c8ac24e4742cf5fa8c847bdeb56e" rel="nofollow" shape="rect"&gt;YouTube channel&lt;/a&gt; for all trailers and videos, and join the EA SPORTS F1&lt;sup&gt;® &lt;/sup&gt;community on &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40easportsf1&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=TikTok&amp;index=6&amp;md5=a2256fce1a40db244b4bf3e2cc4cac4d" rel="nofollow" shape="rect"&gt;TikTok&lt;/a&gt; and &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Feasportsf1%2F&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=1cd4459cdc784b0d9bfe83142cc7b905" rel="nofollow" shape="rect"&gt;Instagram&lt;/a&gt;. You can also follow us on X at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Feasportsf1&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=%40easportsf1&amp;index=8&amp;md5=c69888fe2e1a8a77828ee333d99c6d0e" rel="nofollow" shape="rect"&gt;@easportsf1&lt;/a&gt; to stay up to date on the latest news.&lt;/p&gt;&lt;p class="bwalignc"&gt;&lt;b&gt;PRESS ASSETS ARE AVAILABLE AT&lt;/b&gt; &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Feapressportal.com%2F&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=EAPressPortal.com&amp;index=9&amp;md5=a418f6eed1e91d24adb40aa127cb00af" rel="nofollow" shape="rect"&gt;&lt;b&gt;EAPressPortal.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;*Requires F1® 25 (sold separately), all game updates, internet connection &amp; EA Account. Internet connection &amp; all game updates required to access certain content.&lt;/p&gt;&lt;p&gt;**Some final car models will release in a post-launch update; internet connection required.&lt;/p&gt;&lt;p&gt;†Custom teams and career saves from the 2025 season do not transfer to the 2026 season. Konnersport or APXGP teams cannot be added to the 2026 season of Driver Career or My Team.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Electronic Arts&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.&lt;/p&gt;&lt;p&gt;In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®. More information about EA is available at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=54546763&amp;newsitemid=20260603719812&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=10&amp;md5=29875269e5c9bf8ac531d78fcc64f180" rel="nofollow" shape="rect"&gt;www.ea.com/news&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.&lt;/p&gt;&lt;p&gt;F1® 2025 Game - an official product of the FIA FORMULA ONE WORLD CHAMPIONSHIP. © 2025 Electronic Arts Inc. EA, EA SPORTS, the EA SPORTS logo, and Codemasters are trademarks of Electronic Arts Inc. The F1 FORMULA 1 logo, F1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. The F2 FIA FORMULA 2 CHAMPIONSHIP logo, FIA FORMULA 2 CHAMPIONSHIP, FIA FORMULA 2, FORMULA 2, F2 and related marks are trademarks of the Federation Internationale de L’Automobile and used exclusively under license. All rights reserved.&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260603719812r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p&gt;
&lt;b&gt;Contact:
&lt;br /&gt;&lt;/b&gt;Georgia Dueck

&lt;/p&gt;
    &lt;p&gt;
Public Relations Manager - NHL, UFC, F1
&lt;br /&gt;&lt;a href="mailto:gdueck@ea.com" rel="nofollow" shape="rect"&gt;gdueck@ea.com 
&lt;/a&gt;&lt;br /&gt;

&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/Experience-the-Definitive-New-Era-of-Formula-1-EA-Sports-F1-25-2026-Season-Pack-Available-Now/default.aspx</link><pubDate>Wed, 03 Jun 2026 11:05:00 -0400</pubDate></item><item><title>Caleb Williams Named EA SPORTS™ Madden NFL 27 Cover Athlete</title><guid>2ca25655-ff2a-444c-8cfa-1d0d9aec46d7</guid><description>&lt;span&gt;
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&lt;i&gt;Williams Is the First Chicago Bears Player To Appear On A Madden NFL Cover&lt;/i&gt;

&lt;/p&gt;
    &lt;p class="bwalignc"&gt;
&lt;i&gt;Fans Can Expect Full Game Reveal on Thursday, June 4, and Worldwide Launch on Aug. 13&lt;/i&gt;

&lt;/p&gt;&lt;/div&gt; &lt;p&gt;&lt;span class="bw-dateline-wrapper"&gt;REDWOOD CITY, Calif.--(BUSINESS WIRE)-- &lt;/span&gt;
EA SPORTS™ announced today that Chicago Bears quarterback Caleb Williams will grace the cover of EA SPORTS™ Madden NFL 27, making him the first player in Chicago Bears history to do so.&lt;/p&gt;&lt;div id="bwbodyimg" style="width: 432px; float:left; padding-left:0px; padding-right:20px; padding-top:0px; padding-bottom:0px;"&gt;&lt;img alt="Bears quarterback Caleb Williams lands on the cover of EA SPORTS Madden NFL 27." src="https://mms.businesswire.com/media/20260603891143/en/2822613/4/EAS_Madden27_STD_KeyArt_RGB_9-10_4500x5000_PF.jpg" /&gt;&lt;p style="font-size:85%;"&gt;Bears quarterback Caleb Williams lands on the cover of EA SPORTS Madden NFL 27.&lt;/p&gt;&lt;/div&gt;&lt;p&gt;Williams’ record-setting season, playoff victory and NFL Moment of the Year — his walk-off, game-winning 46-yard touchdown pass in overtime against the Green Bay Packers — make him one of the most compelling quarterbacks to watch in 2026. Off the field, he’s known as one of the sport’s most distinctive cultural presences, styling his own gameday looks with unique nail art throughout the season. Williams appears on the Standard Edition cover showcasing his signature jump pass, while the Deluxe Edition cover features his iconic celebration that granted him the “Iceman” nickname and a custom nail set featuring the EA SPORTS logo among others.&lt;/p&gt;&lt;p&gt;“When I received the call from Madden, it was like my childhood dream was coming true. Being on the cover of Madden NFL 27 is a full circle moment,” Williams said. “I grew up playing Madden and imagining what it would be like to be part of the game. I know fans are going to love what’s new in this year’s game, and I’m looking forward to getting my rating up to a 99 by the end of the season.”&lt;/p&gt;&lt;p&gt;Williams enters this season with a 90 overall rating in the game after throwing for 3,942 yards and 27 touchdowns last season, setting the Chicago Bears' single-season franchise record for passing yards, and leading the team to their first division title since 2018 and their first playoff victory since 2010.&lt;/p&gt;&lt;p&gt;"Caleb Williams is what a true Face of the Franchise looks like — the culmination of many moments in the Chicago Bears' incredible history that has led them to their electric, generational quarterback," said Evan Dexter, VP of Franchise Strategy and Marketing. "Madden NFL 27 aims to put more of those critical moments and key management decisions, with meaningful consequences that echo across the NFL, in the hands of our players so that they can build a league that's truly their own. Just like Caleb, the future of football in Madden NFL 27 is thrilling and more dynamic than ever before. We can't wait for fans to see it on June 4."&lt;/p&gt;&lt;p&gt;New features coming to Madden NFL 27 will be revealed this Thursday, June 4, on the @EAMaddenNFL YouTube channel. Follow the Madden NFL 27 journey on the official website and social channels (&lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Feamaddennfl%2F%3Fhl%3Den&amp;esheet=54546252&amp;newsitemid=20260603891143&amp;lan=en-US&amp;anchor=Instagram&amp;index=1&amp;md5=6f9721830d5fdcd06c04ef9ed6a977bf" rel="nofollow" shape="rect"&gt;Instagram&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2FEAMaddenNFL&amp;esheet=54546252&amp;newsitemid=20260603891143&amp;lan=en-US&amp;anchor=X&amp;index=2&amp;md5=cb6284359e9fb31340a4b0fb21c27e2d" rel="nofollow" shape="rect"&gt;X&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40eamaddennfl%3Flang%3Den&amp;esheet=54546252&amp;newsitemid=20260603891143&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=9dd9cc56132238511a46370dab9b0207" rel="nofollow" shape="rect"&gt;TikTok&lt;/a&gt;, &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCPpddbTbOr_uWWQT9Pw1rbA&amp;esheet=54546252&amp;newsitemid=20260603891143&amp;lan=en-US&amp;anchor=YouTube&amp;index=4&amp;md5=8f211375110227abf72c674600c29d75" rel="nofollow" shape="rect"&gt;YouTube&lt;/a&gt;) for the latest updates.&lt;/p&gt;&lt;p&gt;EA Play members can run the league one decision at a time in EA SPORTS™ Madden NFL 27 with the EA Play* 10-hour Early Access trial, starting Aug. 6, 2026, while EA Play Pro members can play the EA Play Pro Edition starting Aug. 10, 2026. Members also score recurring monthly Ultimate Team™ Packs, as well as receive 10% off MVP+ Membership, EA digital content including pre-orders, game downloads, Season Passes, Madden Football Points and DLC. For more information on EA Play, please visit the EA play &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fea-play&amp;esheet=54546252&amp;newsitemid=20260603891143&amp;lan=en-US&amp;anchor=website&amp;index=5&amp;md5=d4e7c7c26cd77a9575aaef3a12067a3d" rel="nofollow" shape="rect"&gt;website&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;*Conditions, limitations and exclusions apply. See tos.ea.com/legalapp/eaplay/US/en/PC/ for details.&lt;/p&gt;&lt;p&gt;&lt;b&gt;About Electronic Arts&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.&lt;/p&gt;&lt;p&gt;In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®. More information about EA is available at &lt;a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=54546252&amp;newsitemid=20260603891143&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=6&amp;md5=0cbd3cda43983b36dd2afab54d54c8a5" rel="nofollow" shape="rect"&gt;www.ea.com/news&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.&lt;/p&gt;&lt;p&gt;&lt;img alt="" src="https://cts.businesswire.com/ct/CT?id=bwnews&amp;sty=20260603891143r1&amp;sid=q4-prod&amp;distro=nx&amp;lang=en" style="width:0;height:0" /&gt;
      &lt;span class="bwct31415"&gt;&lt;/span&gt;&lt;/p&gt; &lt;div class="bw-contact-info-wrapper"&gt;&lt;p&gt;
Maddie Fiorante
&lt;br /&gt;PR Manager, North America Football
&lt;br /&gt;&lt;a href="mailto:mfiorante@ea.com" rel="nofollow" shape="rect"&gt;mfiorante@ea.com&lt;/a&gt;

&lt;/p&gt;&lt;/div&gt; &lt;span class="bw-source-text-wrapper"&gt;Source: Electronic Arts Inc.&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;</description><link>https://ir.ea.com/press-releases/press-release-details/2026/Caleb-Williams-Named-EA-SPORTS-Madden-NFL-27-Cover-Athlete/default.aspx</link><pubDate>Wed, 03 Jun 2026 08:00:00 -0400</pubDate></item></channel></rss>