Moschino x The Sims Capsule Collection Inspired By the Popular Life
Simulation Franchise, Will Be Launched At the Moschino x The Sims Desert
Party In Indio, CA
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
EA:
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Moschino and Maxis™, a studio of Electronic Arts (NASDAQ:EA) announced
that Jeremy Scott will host his annual Palm Springs Desert Party with The
Sims™ to celebrate the launch of a new capsule collection. Inspired
by the popular life simulation video game franchise, a whole collection
of ready-to-wear items and accessories including Moschino items with
pixelated designs and a limited run of eight Moschino x The Sims
items will be available at Moschino boutiques worldwide as well as
Moschino.com on April 13th.
The Sims and Moschino collaboration is exciting for fans of both
brands as it brings together two industry leaders both known for a
celebration of individuality. This capsule collection will feature
iconic motifs from The Sims reimagined as Moschino Couture pieces
such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a
Uni-Lama T-shirt. These special items highlight the freedom of
self-expression and creativity that both the Moschino brand and The
Sims franchise are known for. One item from the capsule collection,
a Freezer Bunny hoodie, will also be released after the event within all
of The Sims current titles including The Sims 4, The Sims
Mobile and The Sims FreePlay with more game-related
announcements to come later this year.
“I love the idea of being able to imagine, design and bring to life a
world of individual personas with The Sims universe,” said Jeremy
Scott, Creative Director of Moschino. “That concept emulates what I get
to do for each collection at Moschino as I create a fantasy universe of
spectacular storylines and characters.”
Celebrating nearly 20 years of endless possibilities to play with life, The
Simshas brought players the power to express themselves
through video games in a way that is most authentic and meaningful to
them. Through unique avatar Sims they create, players control everything
from hairstyles, skin tones and outfits, to Sim’s homes, hobbies, and
career aspirations across vibrant environments. In The Sims 4, players
have the power to create and control their Sims in a virtual world where
there are no rules. The Sims 4 is available on the PlayStation®4
computer entertainment system, Xbox One all-in-one games and
entertainment system from Microsoft and PC via Origin™. For players on
the go, both The Sims Mobile and The Sims FreePlay are
available for free* on iOS and Android platforms.
To join The Sims conversation, please like The Sims on Facebook,
follow on Twitter
and Instagram
or subscribe to the YouTube
channel. To share in the Moschino conversation, use the official
#MoschinoXTheSims hashtag.
*Network fees may apply.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.
In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.
Maxis, EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age,
Plants vs. Zombies and Origin are trademarks of Electronic Arts Inc.
John Madden, NFL, NBA, UFC, NHL, and FIFA are the property of their
respective owners and used with permission. PlayStation is a registered
trademark of Sony Interactive Entertainment Inc.
About MOSCHINO
Italian luxury brand, Moschino was founded in 1983 and rose to the
forefront of the international fashion scene through the ironic,
tongue-in-cheek designs. In 2013, Jeremy Scott was appointed Creative
Director and the brand hit a new high with his unexpected original
designs that paid homage to Franco Moschino’s original concepts but were
infused Scott’s unique vision and sartorial wit. Moschino S.p.A. is the
owner of the Moschino brands. The company, which was a licensor of AEFFE
S.p.A. since from the brand debut in 1983, was acquired by AEFFE S.p.A.
in 1999.
View source version on businesswire.com:
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Electronic Arts Inc.
Ray Almeda, 650-628-7015
Sr
Communications Specialist
ralmeda@ea.com
or
Jino
Talens, 650-628-9111
Sr. PR Manager
jtalens@ea.com
Juliana Shyu
Moschino PR inquiries
jshyu@aeffeusa.com
Source: Electronic Arts