Established NFL Brands See Competitive Madden NFL as a Natural Way to
Reach Millions of Young NFL Fans through the Power of esports
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today, Electronic Arts (NASDAQ: EA) and the National Football League
(NFL) announced Bose, New Era Cap and SNICKERS® as the official brand
sponsors of the Madden NFL 19 Championship Series. All three NFL
brands will integrate into Madden NFL 19 Championship Series
broadcasts to increase exposure with digitally-native NFL and esports
fans. Players and spectators will see Bose, New Era Cap and SNICKERS®
integrations in the Madden NFL 19 Club Championship on January 30
– February 2 on Twitch,
YouTube,
Mixer
and Facebook.
Bose, New Era Cap and SNICKERS® will be authentically embedded into Madden
NFL Championship Series broadcasts in a similar way to how they’re
integrated into NFL telecasts, including commercials, highlight
integrations, on-air product placement and additional shoulder
programming. This authenticity gives long-standing NFL brands a turnkey
way to elevate their traditional sports affiliation through esports
exposure, helping reach new highly engaged fans.
“We are excited to become the Official Cap of EA’s Madden NFL Championship
Series and have our product worn by some of the best competitors in the
world,” said Austin LaBoda, Digital Media Specialist, Digital Marketing
at New Era Cap. “This competitive gaming initiative draws a
hyper-engaged group of fans and provides us with a new way to showcase
our authenticity as the Official Sideline Cap of the NFL.”
“Similar to how Bose provides its noise cancellation technology to NFL
coaches on the sidelines for improved game communication, we are
bringing our expertise to esports with our QuietComfort 35 II headphones
to help with player focus and competition,” said Kyle Graham, Bose
Global Brand Partnerships. “Given our NFL sponsorship, this is a natural
integration of our product and brand.”
“For SNICKERS®, this is a natural and authentic extension of our NFL
sponsorship as Madden competitive gaming broadcasts are nearly
identical to the traditional sports experience,” said Jess Donato,
Senior Associate Brand Manager, SNICKERS® Brand and Sponsorships. “Fan
engagement is a top priority for our brand, and this partnership gives
us a direct way to reach a passionate and engaged audience that is
unparalleled in the space.”
Bose is the official sound of the Madden NFL 19 Championship
Series, meaning all competitors will wear the QC35 II Noise Cancellation
Headphones while competing. New Era receives significant product usage
placement as their new Home and Away Collection within the overarching
NFL Sideline Collection will be on full display. SNICKERS® builds upon
their existing NFL messaging with a uniquely adapted segment series of
“Most Satisfying” plays that will culminate with a Madden NFL
Championship Series “Moment of the Year.”
The Madden NFL 19 Championship Series features an exponential
rise in live event qualification spots spearheaded by the 500-plus entry Madden
NFL 19 Classic format that kicked off competition in December 2018
with an extended season running through late spring 2019. The showpiece
Super Bowl LIII-timed Madden NFL 19 Club Championship contains
the largest individual tournament prize-pool, $700,000, in Madden NFL’s
30-year history when it kicks off January 30 – February 2.
All are competing for valuable Madden NFL 19 Championship Series
points as the top performers will qualify for the Madden NFL 19 Bowl
occurring live from the 2019 NFL Draft. This ecosystem allows anyone to
go from couch to champion ensuring competition is accessible to the
masses. Those players and spectators will consistently engage with Bose,
New Era Cap and SNICKERS® throughout the season.
*The Madden NFL 19 Championship Series is open to all players who
are 16 years of age or older and a resident of the US, Canada, Mexico,
the UK, or Germany. Here is the official Madden NFL 19 Championship
Series rules page for additional details: https://www.easports.com/madden-nfl/compete/events/madden-championship-series/official-rules
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.
In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.
EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants
vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL,
NBA, UFC, NHL, and FIFA are the property of their respective owners and
used with permission.
PlayStation is a registered trademark of Sony Computer Entertainment,
Inc.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20190125005041/en/
Jino Talens
Sr. PR Manager
jtalens@ea.com
650-628-9111
Travis Varner
Manager, Strategic Communications
tvarner@ea.com
650-628-2717
Source: Electronic Arts