Ludacris, Migos, Lil Yachty and More Headline a Star-Studded Show to
Kick Off Football’s Biggest Weekend
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today Electronic Arts Inc. (NASDAQ: EA) and On Location Experiences
(OLE) revealed the musical lineup for EA SPORTS BOWL at the Bud Light
Super Bowl Music Fest in Atlanta. Once again serving as the unofficial
kickoff to the biggest weekend in the NFL season, EA SPORTS BOWL will
fuse sports and lifestyle by bringing the hottest acts from Atlanta to
the stage on Thursday, January 31 live from the all new State Farm Arena
for the Welcome to Atlanta Showcase. The show will feature Atlanta
hip-hop legend Ludacris and friends, a Quality Control Music
showcase featuring rap supergroup Migos, Lil Yachty, and Lil
Baby, plus Metro Boomin and a special guest will hit the
stage, as well as a DJ set from Grammy award winning artist and DJ
Lil Jon and more.
In celebration of Atlanta’s music culture, EA SPORTS plans to announce
additional performers from Atlanta in the weeks leading up to the show.
Tickets for the Bud Light Super Bowl Music Fest and EA SPORTS BOWL will
be available Friday, November 9 at 10:00 AM at https://www.superbowlmusicfest.com/.
“Atlanta has an incredibly rich history in music, and it was important
for us to draw inspiration for the EA SPORTS BOWL lineup directly from
our host city,” said Randy Chase, Senior Director of Marketing for EA
SPORTS. “We’re looking forward to celebrating Atlanta’s music culture
with some of the city’s most successful and popular artists. We’ve got a
great lineup announced already, and a few more surprises up our sleeves
that are going to start the weekend off right with an incredible show.”
“I’m proud to welcome everyone to Atlanta, my hometown, alongside EA
SPORTS,” said Ludacris. “You know me and my friends are going to
celebrate Atlanta’s amazing music and culture, this is going to be a
night you won’t want to miss.”
“Quality Control was born in the streets of Atlanta, so it made sense
for us to participate with EA SPORTS to help showcase Atlanta Hip-Hop as
the official kickoff to the biggest sports weekend of the year,” said
Quality Control Music co-founders Kevin "Coach K" Lee and Pierre "Pee"
Thomas.
The Bud Light Super Bowl Music Fest will span three days from Thurs, Jan
31 through Sat, Feb 2 and is expected to draw nearly 45,000 fans.
Additional presenting partners of the three night festival include Stub
Hub and Ticketmaster. EA SPORTS BOWL is executive-produced by On
Location Experiences in conjunction with SYNERGY Productions, LLC and
Live Nation Urban.
For more information about EA SPORTS games, including news, video,
blogs, forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.
In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.
EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants
vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL,
NBA, UFC, NHL, and FIFA are the property of their respective owners and
used with permission.
ABOUT ON LOCATION EXPERIENCES
On Location Experiences is a leader in premium experiential hospitality
business, establishing a new industry standard to serve iconic rights
holders with extensive experience in ticketing, curated hospitality,
live event production and travel management in the worlds of sports and
entertainment. On Location is a partner to over 150 rights holders
including the NFL, NCAA, the PGA of America and the United States Tennis
Association, and provides unrivaled official access for both corporate
clients and fans looking for immersive experiences at marquee events
including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of
America events, numerous College Football Bowl Games and the Tennis
Majors.
On Location through CID Entertainment & Future Beat also partner with
numerous artists and music festivals across genres, including Imagine
Dragons, Metallica, Luke Bryan’s Crash My Playa, Electric Daisy
Carnival, Migos, Post Malone, Iron Maiden, and J. Cole.
On Location's operations include: Anthony
Travel, CID
Entertainment, Future
Beat, KreateInc,
PrimeSport
and Steve
Furgal's International Tennis Tours.
On Location Experiences is a privately held company, owned by RedBird
Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group.
For more information about On Location Experiences, please visit www.onlocationexp.com.
ABOUT STATE FARM ARENA:
Home to the NBA’s Atlanta Hawks Basketball Club, State Farm Arena opened
its doors in October 2018 following the 2nd largest renovation in NBA
history. Inspired by the fans, State Farm Arena is a next-generation
venue focused on experience, service and entertainment. With the NBA’s
third-largest center-hung scoreboard and an immersive video experience,
fan-friendly food pricing and premium restaurant options, Topgolf Swing
Suites and celebrity-inspired spaces accessible to every fan, the
downtown Atlanta arena stakes its claim as the city’s best sports and
live entertainment venue. Consistently ranked among the top 10 concert
and event venues in the world by Pollstar, State Farm Arena hosts
approximately 170 events and nearly 2 million guests annually. For more
information on State Farm Arena, log on to www.statefarmarena.com
today or follow us on Twitter @StateFarmArena.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20181105005689/en/
Electronic Arts Inc.
Jino Talens, 650-628-9111
Sr. PR Manager
jtalens@ea.com
or
Brad
Hilderbrand, 407-386-4246
Manager
bhilderbrand@ea.com
Source: Electronic Arts Inc.