Experience the Rich and Entertaining Moments of Sims' Lives on iOS
and Android
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the Official Trailer
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today, Electronic Arts Inc. (NASDAQ: EA) and Maxis announced the
worldwide launch of The Sims™ Mobile, an all-new
experience that offers players countless ways to express their
creativity with more detail than ever before on mobile. The Sims
Mobile brings players the authentic experience fans expect from The
Sims, where players can enjoy shaping their Sims' lifestyles by
creating unique personalities, developing a range of relationships and
designing the world they play in from their mobile phone or tablet.
This press release features multimedia. View the full release here:
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EA and Maxis Invite Players to Play With Life in The Sims Mobile, Available Worldwide Today (Graphic: Business Wire)
The Sims Mobile brings players oodles of opportunities for
freedom of expression as they guide the stories of their Sims' lives
through career choice, hobbies, relationships, and more. Players can
explore all new ways to interact with other players' Sims at parties or
around town and use Stickers to let them know if they're Cute, Hot, or
Fabulous! Relationships can be initiated as friendly or romantic with
other Sims, while taking risky actions for higher rewards, such as going
in for a kiss or experimenting with a new recipe. Players can also start
families for their Sims, creating a path for future generations where
they can pass down heirlooms that have powerful gameplay benefits.
"In The Sims Mobile, we've dramatically increased the
fidelity and quality of Sims and the various environments they play in,"
said Creative Director, Brandon Gill. "Creating unique, completely
customized Sims, building a dream home, and exploring exciting careers
have always been tentpoles of The Sims franchise. With The
Sims Mobile, we're able to bring players those time-loved features
with new, highly detailed customization options in Create-A-Sim and
Build Mode. Players will find that new guided narratives and immersive
social features give The Sims Mobile a unique blend of delightful
gameplay experiences and social platform-inspired connections."
In The Sims Mobile, players can create one-of-a-kind Sims, build
amazing homes, and play together with friends as they shape their Sims'
lifestyle. Jump in the game and start by customizing Sims to have
distinct appearances with everything from their hair color and style to
fashion and accessory choices. Players can pick Sims personality traits
to reflect their own or to be completely different as they determine
hobbies, careers, relationships and more. After building the perfect
home personalized with furniture, decorations, appliances, or themed
collections, invite friends' Sims over to show off the amazing space, or
check out other Sims' homes by attending their parties.
The Sims Mobile is available to download on the App Store and
Google Play. To find out more about The Sims Mobile and stay
up-to-date on The Sims news, please visit www.TheSims.com/Mobile
or check out The Sims on Twitter,
Facebook,
and YouTube.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.
EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants
vs. Zombies are trademarks of Electronic Arts Inc. NBA, John Madden, NFL
and FIFA are the property of their respective owners and used with
permission.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180307005558/en/
Electronic Arts
Jino Talens, 650-628-9111
Sr. PR Manager
jtalens@ea.com
or
Danica
Stanczak, 650-628-3722
Publicist
dstanczak@ea.com
Source: Electronic Arts Inc.
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