Play Now and Carry Over Progress; Pre-Order Now and Take 33% Off;
James Harden Named Cover Athlete
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today, Electronic
Arts Inc. (NASDAQ: EA) announced that the NBA
LIVE 18 free demo* will launch tomorrow for all players with Xbox
Live Gold and PlayStation Plus accounts, August 11th on Xbox
One and PlayStation® 4. In a franchise first, all progress and unlocked
content coming out of the experience will carry over into the full game
when it launches on September 15th. In addition, players who
pre-order NBA LIVE 18 will get 33% off the retail price ($59.99)
at participating retailers**.
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NBA LIVE 18 Launches Groundbreaking Demo, Free for Players Starting August 11 (Photo: Business Wire)
In the NBA LIVE 18 free demo, players will experience The Rise,
the prologue section of The One - an all-new way to pursue your legacy,
centered on the player and defined by your choices. Progress made in The
One during the free demo can be carried over into the full game, so
players jumping in early can continue their experience when the full
game launches. Players in the free demo will also be treated to
specially-timed Live Events - limited-time activities with special
rules, rewards and characters, only available in The One. Rewards earned
in weekly Live Events will also carry over into the full game, giving
players reason to regularly come back and check out the new events in
order to earn new rewards. The free demo rounds out with a Play Now
experience between the NBA Finals rivals Cleveland Cavaliers and Golden
State Warriors. The NBA LIVE 18 demo is available to all players with
Xbox Live Gold and PlayStation Plus.
NBA LIVE 18 will also feature Houston Rockets superstar James
Harden as the cover athlete. Harden has always been a wholly unique
individual, staying true to himself and reaching stardom through his
skill and authenticity. Through intense dedication to the sport and his
fiercely competitive nature, Harden embodies The One for Houston and its
fans.
"When I heard about working with EA SPORTS and being the cover athlete
of NBA LIVE 18, I was pretty excited for the opportunity," said
Harden. "NBA LIVE 18 is all about creating your own identity and
making your mark on the league, and I can definitely relate to that. If
anybody knows about creativity, it's me."
Harden started his career as the first player ever drafted by the
Oklahoma City Thunder. Since joining Houston in 2012, Harden has been a
powerhouse in the league, finishing his first season with an average of
25.9 points and 5.8 assists per game, and growing into a perennial
all-star and one of the league's most-dominant players.
EA
Access members receive an additional 10 percent discount*** when
they purchase a digital version of NBA LIVE 18 on Xbox Live.
Players who need even more basketball in their lives can also check out NBA
LIVE Mobile, available as free-to-download**** on the App
Store and Google
Play.
NBA LIVE 18 is developed by EA Tiburon and will be available
worldwide September 15 for Xbox One and PlayStation 4.
The EA SPORTS™ brand is one of the leading sports entertainment brands
in the world, with top-selling videogame franchises, award-winning
interactive technology, fan programs and cross-platform digital
experiences. The EA SPORTS studios create connected experiences that
ignite the emotion of sports through videogames, including Madden NFL
football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball
and EA SPORTS UFC® franchises.
For more information about EA SPORTS games, including news, video,
blogs, forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for
Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA
is available at www.ea.com/news.
EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, SSX and
Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden,
NFL, FIFA, NBA, PGA TOUR, NHL, and UFC are the property of their
respective owners and used with permission.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.
*REQUIRES PERSISTENT INTERNET CONNECTION, EA ACCOUNT, ACCEPTANCE OF EA
USER AGREEMENT AND PRIVACY & COOKIE POLICY, AND A XBOX LIVE GOLD OR
PLAYSTATION PLUS SUBSCRIPTION (BOTH SOLD SEPARATELY). MUST BE 13+. DEMO
IS PRE-RELEASE SOFTWARE, MAY CONTAIN ERRORS/DEFECTS AND IS PROVIDED "AS
IS" WITHOUT ANY EXPRESS OR IMPLIED WARRANTY.
** Restrictions apply, see https://www.easports.com/nba-live/disclaimers
for details and territories. Outside the US and Canada, promotional
benefit may be provided via rebate or gift card.
***CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS AND EA.COM/EAACCESS FOR
DETAILS.
**** NETWORK FEES MAY APPLY. IN-APP PURCHASES AVAILABLE.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170810005900/en/
Electronic Arts Inc.
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Brad
Hilderbrand, 407-386-4246
Senior Publicist
bhilderbrand@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media