Imagine Dragons Headline the Weekend's Best Party; Machine Gun Kelly
and Mura Masa to Open the Show
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today Electronic Arts Inc. (NASDAQ: EA) and Nomadic Entertainment Group
revealed that Imagine Dragons will headline EA SPORTS Bowl on Thursday,
February 1 at NOMADIC LIVE! at the Minneapolis Armory. Also, Machine Gun
Kelly and Mura Masa are the opening acts for the band Thursday night. EA
SPORTS Bowl has long served as the unofficial kickoff to the biggest
weekend in the NFL season, and this year EA has partnered with Nomadic
Entertainment once again to bring one of the world's hottest acts to the
stage. Tickets go on sale Friday, Dec. 15 at Ticketmaster.com.
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"EA SPORTS Bowl has always been one of the hottest tickets in town, and
we're keeping that going this year with Imagine Dragons," said Randy
Chase, Senior Director of Marketing at EA SPORTS. "That's not all
though, as fans can also expect to see additional performances by
Machine Gun Kelly and Mura Masa, and there will also be numerous
athletes and celebrities in attendance."
"We're excited to bring back EA SPORTS Bowl to kick off what will be the
epicenter of world-class entertainment for three nights in Minneapolis
during Super Week," said Jack Murphy, Nomadic Entertainment President.
"Imagine Dragons will deliver a thundering performance at NOMADIC LIVE!
for 30,000+ guests who will get to be a part of one of the hottest
tickets in town during one of the biggest sporting events in the world."
NOMADIC LIVE! at the Minneapolis Armory will serve as the epicenter of
entertainment in downtown Minneapolis leading up to professional
football's Championship Game. President Jack Murphy's vision for NOMADIC
LIVE! will be a 300,000 square-foot, multi-tiered nightclub offering a
VIP experience for sponsors and guests and featuring three nights of the
biggest performing acts in the world and THE hottest place leading up to
the big game. With its tiered mezzanine and two levels of parking,
NOMADIC LIVE! at The Armory will host approximately 35,000 guests during
Super Week with a premium nightlife experience, while providing a
private and unique white-glove marquee for celebrities and VIP ticket
holders.
The EA SPORTS brand is one of the leading sports entertainment brands in
the world, with top-selling video game franchises, award-winning
interactive technology, fan programs and cross-platform digital
experiences. The EA SPORTS studios create connected experiences that
ignite the emotion of sports through video games, including Madden
NFL football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, Rory
McIlroy PGA TOUR® golf and EA SPORTS UFC®.
For more information about EA SPORTS games, including news, video,
blogs, forums and game apps, please visit http://www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Star Wars™
Battlefront™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Longshot, Frostbite, The Sims, Dragon Age, Plants vs.
Zombies, SSX, Battlefield and Battlefield 4 are trademarks of Electronic
Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, PGA TOUR,
UFC and FIFA are the property of their respective owners and used with
permission.
About Nomadic Entertainment Group
With brands and consumers demanding more personalized and premium
experiences at marquee events, Nomadic Entertainment Group was formed to
deliver live entertainment and high-end hospitality at the world's
largest sports and entertainment occasions. The company's vision comes
from Jack Murphy, who for nearly three decades has produced and executed
the biggest and most lasting premium entertainment extravaganzas
including last year's mega-successful Club NOMADIC in Houston.

View source version on businesswire.com: http://www.businesswire.com/news/home/20171213005918/en/
Electronic Arts
Jino Talens, 650-628-9111
Sr PR Manager
jtalens@ea.com
Brad
Hilderbrand, 407-386-4246
Senior Publicist
bhilderbrand@ea.com
or
Nomadic
Entertainment PR
Lia Giordano, 949-438-1089
lia@thebrandamp.com
Source: Electronic Arts Inc.
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