Car Fans Can Drive This High-Performance Luxury Sedan in the Game
this Fall Before it Hits the Road Next Year
See the First Full Reveal of the 2018 BMW M5 in the New Need
for Speed Payback High Stakes Trailer
COLOGNE, Germany--(BUSINESS WIRE)--
Today, Electronic Arts Inc. (NASDAQ:EA) and the BMW Group, the world's
leading manufacturer of premium automobiles and motorcycles, debuted the
all-new BMW M5 in Need for Speed™ Payback, the action
driving blockbuster releasing this holiday. This marks the first time
BMW has revealed a car through a videogame partnership, unveiling the
new in-game BMW M5 at gamescom, Europe's biggest trade fair for
interactive games and entertainment. The new BMW M5 builds on the
traditional concept of a luxurious four-door business sedan by appealing
to drivers with a taste for high speed and adrenaline. Need for Speed
Payback players will be among the first to experience the new M
xDrive all-wheel drive as they tear through the city streets and diverse
landscape of Fortune Valley this Fall.
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EA and BMW Debut the All-New BMW M5 in Need for Speed Payback (Graphic: Business Wire)
"The new BMW M5 is a stunning car," said Marcus Nilsson, Executive
Producer at Ghost Games. "With immense power combined with gorgeous
design, our players are going to love getting behind the wheel of the
new M5. Whether it's pulling off intense heist missions, or outrunning
cops in epic pursuits or just cruising the open world, this car embodies
performance, speed and desire, making it one of the pinnacle rides in Need
for Speed Payback."
The M5 takes the BMW M-series into new territory, with 441 kW/600 hp,
peak torque of 750 Nm (553 lb-ft) and 10.5 l/100 km [26.9 mpg imp] fuel
consumption combined/ 241 g/km CO2 emissions combined, which promise
supreme propulsive power and formidable performance. The new M xDrive
developed by BMW M GmbH is the most engaging all-wheel-drive system yet
to grace the high-performance segment and will be on display across
various terrains in Need for Speed Payback.
"The M is not only synonymous for the world's most powerful letter, but
has also become a synonym worldwide for the prototype of the Ultimate
Driving Machine. Take a look at the new BMW M5: its power output, torque
and acceleration, the M specific all-wheel drive system M xDrive and its
stunning design make our all-new toy the perfect feature for Need for
Speed," said Frank van Meel, President BMW M Division. "While the M5
won't be officially released until next spring, Need for Speed players
can drive it first and exclusively in Need for Speed Payback. We at BMW
M are really proud of this collaboration."
"Young, enthusiastic and 100% devoted to their passion: This is not only
true for BMW M fans but also for millions of gamers around the globe,
who love Need for Speed. BMW is joy and excitement for cars, whether it
is in real life or digital," said Hildegard Wortmann, Senior Vice
President Brand BMW. "With this cooperation BMW can reach out to a new
audience that is truly digital. Millions of gamers now experience the
thrilling new BMW M5, an absolute dream car, even before it actually
hits the road. This is a perfect example of a fruitful cooperation in
modern marketing with benefits for everyone and a new milestone after
the BMW M2's debut in 2015's Need for Speed."
Need for Speed, one of the world's bestselling video game
franchises, returns with a vengeance in Need for Speed Payback.
Drive as three distinct characters united by a common goal: revenge at
any cost. Craft unique rides with deeper performance and visual
customization than ever before. Get on a roll and win big with
risk-versus-reward gameplay. The return of intense cop chases also means
the stakes have never been higher. From insane heist missions to
devastating car battles to jaw dropping set pieces, Need for Speed
Payback delivers an edge-of-your-seat, action-driving fantasy.
Need for Speed Payback will be available worldwide on November 10th
for Xbox One, PlayStation®4, and Origin™ for PC. Need for Speed
Payback Deluxe Edition owners will get their three-day early access
starting Tuesday, November 7th. Players can also get
into the action before launch through EA
Access and Origin
Access, where members can play for up to 10 hours starting Thursday,
November 2nd with the EA Access and Origin Access Play First
Trial.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.
EA, Need for Speed, The Sims, Dragon Age, Plants vs. Zombies,
Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries.
John Madden, NFL, and FIFA are the property of their respective owners
and used with permission. Xbox is a trademark of the Microsoft group of
companies. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world's leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000
motorcycles worldwide. The profit before tax was approximately € 9.67
billion on revenues amounting to € 94.16 billion. As of 31 December
2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking
and responsible action. The company has therefore established ecological
and social sustainability throughout the value chain, comprehensive
product responsibility and a clear commitment to conserving resources as
an integral part of its strategy.
www.bmwgroup.com
Facebook:
http://www.facebook.com/BMWGroup
Twitter:
http://twitter.com/BMWGroup
YouTube:
http://www.youtube.com/BMWGroupview
Google+:
http://googleplus.bmwgroup.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170821005586/en/
Electronic Arts Inc.
Jino Talens, 650-628-9111
Sr. PR Manager
jtalens@ea.com
or
Danica
Stanczak, 650-628-3722
Publicist
dstanczak@ea.com
or
BMW
M
Benjamin Titz, +49-89-382-22998
PR Manager
benjamin.titz@bmw.de
or
BMW
Marketing
Julian Hetzenecker, +49-89-382-39229
PR Manager
julian.hetzenecker@bmw.de
Source: Electronic Arts Inc.
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