Create a Player, Choose a Path and Build a NBA Legacy in the First of
its Kind Basketball Role-Playing Game Experience
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) today launched NBA
LIVE 18, which introduces THE ONE, an all-new dynamic career
experience centered around the player. The game offers a unique
experience through character progression, extensive gear customization,
and narrative branching - a first in the basketball videogame genre. In NBA
LIVE 18, THE ONE gives fans the freedom to play how they want, where
they want, and with whom they want in the quest for basketball stardom.
Players can develop their own unique playstyle from 11 signature
abilities and 70 different, upgradable traits, and their own personality
with unique customization features including the hottest outfits and
sneakers.
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Become 'The One' in NBA LIVE 18 Today (Photo: Business Wire)
"NBA LIVE 18 delivers a basketball experience with a level of
player choice unlike anything that has come before," said Sean O'Brien,
Executive Producer on NBA LIVE 18. "We are giving fans a unique
opportunity to build their own basketball legacy, playing on iconic
courts and in Pro-Am leagues outside the traditional NBA, with a game
that's completely open and ever-changing. We're going to continue to
offer our fans new experiences through LIVE Events, where they can
unlock rewards on their own or with a teammate."
There are many pathways to rise up through the basketball ranks by
playing in THE LEAGUE and THE STREETS. For an authentic NBA career
experience, THE LEAGUE offers fans the ability to progress from rookie
to veteran with their favorite NBA team while playing real NBA action
including the NBA All-Star, NBA Playoffs and NBA Finals games. Just like
in the NBA, players can earn MVP, All-NBA and Sixth Man of the Year
awards, among others.
In THE STREETS, fans can push their career further on legendary Pro-Am
courts where competitive challenges and matchups await, including LIVE
Events - new, regularly updated challenges that are in-real time to
battle opponents in competitive or co-operative games for unique rewards
- to build a career in the streets through challenging tournaments and
throwback challenges. Games can be played on iconic courts such as
Rucker Park in New York City and in leagues such as The Drew in Los
Angeles.
In addition to playing in THE STREETS and THE LEAGUE, players will be
able to play in the WNBA, another first for the basketball genre. The
WNBA's full roster of teams and players will be available in WNBA Play
Now, with the teams and player skills specifically balanced to reflect
the unique playstyle of the league and its players.
Players looking for a deep and rich basketball experience on their
mobile device can also check out NBA LIVE Mobile, available as
free-to-download* on the App
StoreSM and Google
Play™.
NBA LIVE 18 is developed by EA Tiburon and is available now in
stores and for digital download worldwide for Xbox One and PlayStation®
4.
The EA SPORTS™ brand is one of the leading sports entertainment brands
in the world, with top-selling videogame franchises, award-winning
interactive technology, fan programs and cross-platform digital
experiences. The EA SPORTS studios create connected experiences that
ignite the emotion of sports through videogames, including Madden NFL football,
EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, Rory
McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.
For more information about EA SPORTS games, including news, video,
blogs, forums and game apps, please visit http://www.easports.com
to connect, share and compete.
*NETWORK FEES MAY APPLY.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for
Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA
is available at www.ea.com/news.
EA SPORTS, The Sims, Need for Speed, Dragon Age, Plants vs. Zombies,
SSX, and Battlefield are trademarks of Electronic Arts Inc. John Madden,
NFL, NHL, NBA, PGA TOUR, UFC and FIFA are the property of their
respective owners and used with permission. App Store is a service mark
of Apple Inc. Google Play is a trademark of Google Inc.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170915005161/en/
Electronic Arts Inc.
Jino Talens, 650-628-9111
Sr. PR Manager
jtalens@ea.com
or
Brad
Hilderbrand, 407-386-4246
Sr. Publicist
bhilderbrand@ea.com
Source: Electronic Arts Inc.
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