New
Video Showcases First Look at Game
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today Electronic
Arts Inc. (NASDAQ:EA) officially unveiled the Madden NFL 17 cover
art, featuring New England Patriots Tight End Rob Gronkowski. EA and
ESPN jointly revealed the cover live during the 6pm ET/3pm PT edition of
SportsCenter, alongside a video
debuting this year's game. In Madden NFL 17, players on Xbox One
and PlayStation®4 can take their team all the way with new gameplay
features that elevate the ground game, arming teams for success on both
sides of the ball.
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Rob Gronkowski Named as Official EA SPORTS Madden NFL 17 Cover Athlete. (Photo: Business Wire)
"It's great to finally be able to share with the world that Gronk will
be joining our cover fraternity," said Josh Rabenovets, Senior Director
of Global Marketing at EA SPORTS. "He's one of the most fun, dominant
and exciting players in the league, and it's awesome to feature the
famed Gronk Spike on the Madden NFL 17 cover."
Gronkowski is one of the most decorated tight ends in the NFL, holding
the season record for most touchdowns by a tight end in a season, as
well as a four-time Pro Bowler and a Super Bowl Champion. He's widely
regarded as one of the most physically dominant players in the league,
and was the highest-rated tight end in Madden NFL 16.
"It's a really special honor to appear on the cover of Madden NFL 17,"
said Gronkowski. "It's one of those things that pretty much every guy in
the league secretly dreams of, so to actually be the one on the cover,
it's a really big deal."
EA also released a Madden NFL 17 video today showcasing
Gronkowski and the first of several new features for next-gen consoles
in this year's game. Fans can check out the Madden NFL 17 website
to learn more about improvements to the ground game, including a new
path assist feature, new defensive AI and expansion of ball carrier
special moves, which give players new creative controls on the ground,
all of which are featured on the Xbox One and PlayStation®4 versions of
the game.
EA
Access* members can try Madden NFL 17 before it's
released for a limited time as part of a Play First Trial, only on Xbox
One.
Madden NFL 17 is developed in Orlando, Florida by EA Tiburon and
will be available for Xbox One, Xbox 360®, PlayStation®4 and
PlayStation®3 on August 23. To learn more about Madden NFL 17,
visit http://www.easports.com/madden-nfl.
All player participation has been facilitated by NFL Players Inc., the
licensing and marketing subsidiary of the NFL Players Association
(NFLPA).
EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball, Rory
McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
*CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS AND EA.COM/EAACCESS FOR
DETAILS.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission.
EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160512006646/en/
Electronic Arts
Tammy Levine, 650-628-7223
PR and
Events, Global Lead
tlevine@ea.com
Jino
Talens, 650-628-9111
PR Manager
jtalens@ea.com
Brad
Hilderbrand, 407-386-4246
Senior Publicist
bhilderbrand@ea.com
Source: Electronic Arts
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