North America Launch on September 27, Global Launch Coming September
29
See How Football Has Changed on June 12 at EA PLAY
All-New Engine for FIFA 17, Gameplay Innovation Influenced by Four
New Football Ambassadors
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic
Arts Inc. (NASDAQ: EA) today revealed
that EA SPORTS™ FIFA 17 is powered by Frostbite™*. One of the
industry's leading game engines, Frostbite delivers authentic,
true-to-life action, takes players to new football worlds, and
introduces fans to characters full of depth and emotion. To see the full
debut of FIFA 17 powered by Frostbite, fans can watch the EA PLAY
livestream at 1:00pm PST on http://ea.com/play2016.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160606006300/en/
FIFA 17 POWERED BY FROSTBITE (Photo: Business Wire)
"Frostbite unlocks a whole new world of possibilities for the FIFA
franchise and its fans," said David Rutter, VP and Executive Producer.
"We have never been as excited as we are today about the future of
football and the experiences we are going to deliver in FIFA 17."
FIFA 17 also introduced four new football ambassadors who have
influenced complete innovation in the action on the pitch. James
Rodriguez of Real Madrid C.F., Anthony Martial of Manchester United,
Eden Hazard of Chelsea FC, and Marco Reus of Borussia Dortmund are four
world-class attacking footballers who are capable of changing any game.
They all worked with EA SPORTS to bring to life the gameplay innovation
which will be revealed at EA Play. The ambassadors also appear in the
FIFA 17 pre-order offer as loan players in FIFA 17 Ultimate Team™.
Fans who pre-order FIFA 17 Super Deluxe Edition can get up to 40
FIFA Ultimate Team Jumbo Premium Gold Packs, Team of the Week loan
players, and other FUT content. Click here
to read about all our available pre-order offers.
Football has changed: https://www.youtube.com/watch?v=lPDOh5ZifyM
Become an EA SPORTS FIFA Insider to get the latest game news, videos,
and exclusive Insider content via email: http://easports.com/fifa
EA Access** members on Xbox One and Origin Access**
members on PC can play the game early with Play First Trials. Stay tuned
for more information on access timing and availability.
FIFA 17 is developed by EA Vancouver and will be available in
North America on September 27 and worldwide on September 29 on Origin™
for PC, Xbox One, PlayStation®4 computer entertainment system, Xbox
360® games and entertainment system and PlayStation®3 entertainment
system.
* Frostbite game engine technology is available on Xbox One, PlayStation
4 and PC platform versions only.
** CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS
AND http://www.origin.com/store/origin-access
FOR DETAILS.
To embed the EA Play livestream on your website, you can do so with this
link:
< iframe src="http://www.twitch.tv/ea/embed" frameborder="0"
scrolling="no" height="378" width="620" > < /iframe > < a
href="http://www.twitch.tv/ea?tt_medium=live_embed&tt_content=text_link"
style="padding:2px 0px 4px; display:block; width:345px;
font-weight:normal; font-size:10px;text-decoration:underline;" > Watch
live video from EA on www.twitch.tv < /a >
Join the EA SPORTS FIFA community at facebook
and on Instagram.
Follow us on Twitter @easportsfifa and
use the hashtag #FIFA17. The game is rated E for Everyone by the ESRB.
EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball,
Rory McIlroy PGA TOUR® golf, and EA SPORTS
UFC®.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA, EA SPORTS, Origin, The Sims, Dragon Age, Plants vs. Zombies and
Battlefield are trademarks of Electronic Arts Inc. and its
subsidiaries. John Madden, NFL and FIFA are the property of their
respective owners and used with permission.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160606006300/en/
Electronic Arts Inc.
Tammy Levine, 650-628-7223
PR and Events,
Global Lead
tlevine@ea.com
or
Jino
Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Brad
Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media