New Partnership Will Give Players Exclusive Hong Kong ePrix Experience
View the VR trailer here.
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) today announced a new partnership
between Real Racing 3, an award-winning* mobile racing franchise,
and the FIA Formula E Championship, the world's first fully-electric
single-seater series, to bring the season-opening Hong Kong ePrix to
life in the game.
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EA and Real Racing 3 Team Up with Formula E (Graphic: Business Wire)
With this new partnership, Real Racing 3 will be adding the
Formula E street circuit in Hong Kong's Central District as a new track
in the game, in addition to an in-game version of an official Formula E
car, and exclusive behind-the-scenes videos from the real-world event,
which took place this October 9, 2016.
"Real Racing 3 is committed to being the one-stop shop for all
things motorsports on mobile," said Luis Gigliotti, Executive Producer
on Real Racing 3. "And with that commitment to bringing
players the highest-end content, we have partnered with the newest,
fastest growing motorsport in the world: the exciting, forward-looking
motorsport of Formula E racing."
Now players will be able to experience the Hong Kong central
harbourfront circuit first-hand, as they get behind the wheels of an
eco-friendly, high-powered electric vehicle that boasts a maximum speed
of 140 mph (225 km/h).
"With almost 200 million people watching our events live or from the
comfort of their home, Formula E is always looking for new ways to make
motorsports more interactive for families everywhere," said Alejandro
Agag, CEO of Formula E. "Through our partnership with Real
Racing 3, we are excited to finally bring the thrill of the world's
first electric motor racing series to the palm of their hands, providing
new experiences and behind-the-scenes content they are sure to enjoy
while at home or on-the-go."
Developed by Firemonkeys Studio, Real Racing 3's new 'Formula E'
update will be available on December 13 as a free** download on the App
Store and Google
Play. For more information about Real Racing 3,
follow us on Twitter,
Like us on Facebook,
Watch on YouTube and
visit http://www.ea.com/real-racing-3/
*Real Racing 3 was awarded IGN's Editor's Choice and Pocket
Gamer's Gold Award.
**Network fees may apply. Includes in-app purchases.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, The Sims, Dragon Age, and Plants vs. Zombies are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission.
About the FIA Formula E Championship:
The FIA Formula E Championship is the world's first fully-electric
single-seater racing series, competing on the streets against the
backdrop of some of the most iconic cities - including Hong Kong,
Marrakesh, Buenos Aires, Monaco, Paris, New York and Montreal. The
championship represents a vision for the future of the motor industry,
serving as a platform to showcase the latest innovations in electric
vehicle technology and alternative energy solutions. Future seasons will
see the regulations open up further allowing manufacturers to focus on
the development of motor and battery components, which in turn will
filter down to everyday contemporary electric road vehicles.
The 2016/17 FIA Formula E Championship pits 10 teams and 20 drivers in
wheel-to-wheel competition in 10 cities spanning five continents in the
fight to be crowned Formula E champion. The inaugural season of Formula
E sparked into life in September 2014 around the grounds of the Olympic
Park in Beijing. The third season of the electric street racing series
got underway on October 9 in Hong Kong, with the season finale
double-header in Montreal on July 29 & 30.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161213005342/en/
Electronic Arts Inc.
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Danica
Stanczak, 650-628-3722
Publicist
dstanczak@ea.com
Source: Electronic Arts Inc.
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