Join Yarny On A Journey To Mend A Broken Bond
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) and Coldwood Interactive today launched Unravel™
via digital download on Origin™
for PC, Xbox One®, and PlayStation®4. Unravel
is a unique physics-based puzzle platformer centered around a tiny,
endearing character named Yarny. Small in size, but big in heart, Yarny
is a positive force in a world filled with life's challenges.
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EA and Coldwood Interactive Launch Unravel Today (Photo: Business Wire)
"I wanted to make something more personal, something with more impact.
The game didn't have to change the world, or even try, but it had to be
genuine, it had to have a deeper meaning. It had to have heart." -
Martin Sahlin, Creative Director at Coldwood
Yarny begins tethered to something important at the start of the game
and goes on an adventure riddled with challenges, attempting to make it
to the end without unraveling. Some challenges are simple, like using
Yarny's thread to swing across a gap, or rappel down a tree. But others
are more complex, and players will need to use Yarny's thread in clever
and creative ways to find the path forward. Along the way, players will
unlock a heartfelt story about love and longing, and the ties that bind,
with Yarny as the red thread that runs through it all.
Unravel's stunning environments are inspired by the nature of
northern Sweden, where the game was created. The visuals showcase the
beauty in the ordinary - getting down on Yarny's eye level helps immerse
players in the splendor of even the most common things. The environment
is more than simply a backdrop though, with clues and hints about the
story entrenched throughout, for the player to uncover. In addition to
the landscape, players will experience the game's emotion and story come
to life through the original music score. Unravel's story is told
in very few words so music plays a critical role in setting the
atmosphere. Composed entirely by local Swedish musicians, Unravel's soundtrack
is inspired by local folk music and traditional instruments and
beautifully captures the tone of the game's environments.
What makes Yarny's journey and Unravel's story unique, is that it
isn't there to be told - it's there to be discovered. This allows for a
more personal player journey and a deeper connection instilled
throughout the game, because ultimately Unravel is all about
connection - physical and emotional. Unravel is a story of love
and mending broken bonds; a story of courage and persistence made only
more vivid through the perspective of Yarny's small size in a sometimes
big and overwhelming world.
Available worldwide on February 9, Unravel will capture your
imagination, test your cleverness, and steal your heart.
Unravel is developed in Umeå, Sweden by Coldwood Interactive and
is available as a digital download for $19.99 in North America. EA
Access and Origin Access members can save 10% when they buy the digital
version of Unravel on Xbox One and Origin, respectively*. This
title has been rated E for everyone by the ESRB.
To join the Unravel conversation, please follow us on Twitter® at www.twitter.com/unravel_game,
Facebook at www.facebook.com/unravel.game/
and Instagram at www.instagram.com/unravel_game/.
For more information, visit www.unravelgame.com.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission.
Xbox and Xbox 360 are trademarks of the Microsoft group of companies.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.
*Conditions, limitations and exclusions apply. See http://www.ea.com/eaaccess
and http://www.origin.com/store/origin-access
for details.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160209005499/en/
Electronic Arts
Melissa Ojeda, 650-628-7870
Manager, Public
Relations
mojeda@ea.com
or
Danica
Stanczak, 650-628-3722
Publicist
dstanczak@contractor.ea.com
Source: Electronic Arts Inc.
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