McIlroy Takes the Helm of Golf's Biggest Franchise
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic
Arts Inc. (NASDAQ: EA) today announced Rory
McIlroy as the cover athlete and namesake of its golf franchise,
officially making him the face of EA SPORTS™ Rory McIlroy PGA TOUR®,
releasing in June 2015. McIlroy, a 4-time Major champion and top-ranked
golfer in the world, represents a new generation of players for a new
generation of consoles.
"I'm very proud and humbled to see my face and name on EA SPORTS Rory
McIlroy PGA TOUR," said McIlroy. "This is a great honor, and
something I couldn't even dream of growing up playing the sport. I
really hope people enjoy the game and I'm very glad I can be a part of
it."
EA SPORTS Rory McIlroy PGA TOUR is the first EA SPORTS title to
be built using the Frostbite™ engine. This new toolset allows the
development team to create beautiful new environments, featuring the
most detailed courses in franchise history. Frostbite also renders the
entire course at once, eliminating load times between holes and allowing
users to play their shot from almost any location. It's truly Golf
Without Limits.
"Frostbite has allowed us to take this franchise to a whole new level,"
stated Brent Nielsen, Executive Producer of EA SPORTS Rory McIlroy
PGA TOUR. "The new engine drastically improves all facets of the
game, from core gameplay to opportunities for brand-new modes and
features. We're looking forward to sharing a lot of great news with our
fans throughout the rest of the spring."
EA
SPORTS Rory McIlroy PGA TOUR truly delivers Golf Without
Limits, opening up the experience like never before. Gorgeous real-world
courses and epic fantasy tracks provide players with not only the most
realistic representations of their favorite locales, but the opportunity
to explore brand-new locations. Full course loading offers limitless
options when attacking the green and zero wait times when moving from
one hole to the next. Experience the next generation of golf and play
where you want, when you want, how you want.
EA SPORTS Rory McIlroy PGA TOUR is developed in Orlando, Florida
by EA Tiburon and will be available for Xbox One, the all-in-one games
and entertainment system from Microsoft and PlayStation®4 computer
entertainment system in June 2015.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball,
PGA TOUR® golf, SSX™ and EA SPORTS UFC®.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies, Frostbite and
Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries.
The mark 'Rory McIlroy' is a trademark of Rory McIlroy and may not be
used, in whole or in part, without the prior written consent of Rory
McIlroy. The name, image, likeness, and other attributes of Rory McIlroy
reproduced in this product are trademarks, and/or other forms of
intellectual property of Rory McIlroy, used under license by Electronic
Arts Inc. PGA TOUR, TPC, and the Swinging Golfer Design are trademarks
of PGA TOUR, Inc. and are used under license by Electronic Arts Inc.
John Madden, NFL and FIFA are the property of their respective owners
and used with permission.
About PGA TOUR
The PGA TOUR is the world's premier membership organization for touring
professional golfers, co-sanctioning more than 130 tournaments on the
PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica, PGA TOUR
Canada and PGA TOUR China.
The PGA TOUR's mission is to entertain and inspire its fans, deliver
substantial value to its partners, create outlets for volunteers to give
back, generate significant charitable and economic impact in the
communities in which it plays, and provide financial opportunities for
TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion
households in 225 countries and territories in 32 languages. Virtually
all tournaments are organized as non-profit organizations in order to
maximize charitable giving. In 2014, tournaments across all Tours
generated a record $140.5 million for local and national charitable
organizations, after surpassing $2 billion in all-time charitable
contributions early in the year.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the
organization is headquartered in Ponte Vedra Beach, FL.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150316005972/en/
Electronic Arts Inc.
Julie Foster, 407-386-5184
Communications
Director
jfoster@ea.com
Brad
Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com
Source: Electronic Arts
News Provided by Acquire Media