Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) and Real Madrid C.F. today announced
that they have signed a three year partnership that will see EA SPORTS™
become the exclusive and official videogame partner of one of the
world's most popular football clubs.
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"We're honored to welcome Real Madrid as an official partner club and
the opportunity to bring fans even closer to the team through unique
experiences and authentic player likeness in the game," said Jamie
McKinlay, Vice President of Marketing, EA SPORTS. "Real Madrid is one of
the most popular clubs in the world and that's also true within our
game; we are looking forward to building a deeper connection with the
club in the coming years."
As part of the partnership, EA SPORTS FIFA 16 will include
updated 3D head scans of fourteen of Real Madrid's most popular players.
New player likeness for Cristiano Ronaldo, Sergio Ramos, James
Rodriguez, Luka Modrić, Karim Benzema, and others will enhance the
authenticity of the FIFA franchise. Fans will also find out which
of their favorite stars rules the virtual pitch when Real Madrid players
compete in an exclusive FIFA 16 video game tournament later this
season. Watch Real Madrid C.F. players during the 3D head scanning
session with EA SPORTS: video.
Emilio Butragueño, Director of Institutional Relations, Real Madrid C.F.
said, "We're delighted to be working with EA SPORTS as our official
videogame partner. They're the market leading brand in football
videogames and we can't wait to start working together to give both our
fans unforgettable experiences. Many of our players are big FIFA gamers
and I know they can't wait to play FIFA 16."
The partnership extends into the Bernabéu, Real Madrid's storied home
pitch, on game day as the stadium's big screen will occasionally display
player celebrations rendered with EA SPORTS FIFA after home team goals.
Those visiting the stadium will also have a chance to get a hands-on
experience with FIFA 16 in a new experiential area at the
Bernabéu. In addition, fans can expect to see EA SPORTS content in the
stadium and on Real Madrid's digital channels.
Real Madrid C.F. join other EA SPORTS partner clubs around the world
from top leagues including Spain's La Liga, the Barclays Premier League
in England, the Bundesliga in Germany, and Ligue 1 in France, among
others.
FIFA 16 will be available starting September 22, 2015 in North
America on Origin™
on PC, Xbox One, the all-in-one games and entertainment system from
Microsoft, Xbox 360® games and entertainment system from Microsoft,
PlayStation®4 and PlayStation®3 computer entertainment systems.
For more information about EA SPORTS FIFA 16 visit www.easports.com/fifa
or join the EA SPORTS community at http://www.facebook.com/easportsfifa.
Follow us on Twitter @easportsfifa
and use the hashtag #FIFA16.
The game is not yet rated by the ESRB.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball, Rory
McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, The Sims, Dragon Age, Origin, SSX, and Plants
vs. Zombies are trademarks of Electronic Arts Inc. and its
subsidiaries. John Madden, NFL, NHL, NBA, Rory McIlroy, PGA TOUR, UFC,
and FIFA are the property of their respective owners and used with
permission. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc.
About Real Madrid C.F.
In 1905 Real Madrid C.F. clinched its first title. Since then, this
Spanish football club has acquired more silverware in order to become
the most laureate club of all times. With over one hundred years of
history, Real Madrid C.F. was rated by FIFA as "The Best Football Club
of the Century", reaping victories and success both on and off the
playing fields.
The value of the brand and the eagerness of the club has ensured the
complete satisfaction of millions of supporters and motivated the
development of a wide variety of products, services and communication
channels tailor-designed to their followers.
As a result of the international recognition of its brand, the club is
sponsored by the most prestigious companies worldwide, leaders in their
respective fields and eager to link their brand with the values that are
associated to Real Madrid C.F.
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Electronic Arts Inc.
Colin Macrae, 604-456-3685
Sr. Director,
Communications
cmacrae@ea.com
Paul
Marr, 604-456-1753
Sr. Manager, Communications
pmarr@ea.com
Source: Electronic Arts Inc.
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