The Next Generation FIFA for Mobile Brings Console-Quality Gameplay
to Mobile and Tablet Devices
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) today announced that EA SPORTS™ FIFA
16 Ultimate Team™ is now available as a free download on the App
StoreSM and Google
PlayTM. Authentic, fun and visually stunning, the new
FIFA for mobile features console-quality gameplay, easy to learn hybrid
touch controls, and brand new ways for fans to build their Ultimate TeamTM.
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Gameplay is at the forefront of innovation in FIFA 16 Ultimate Team.
Powered by the third generation gameplay engine, the players now look,
move and behave more like their real world counterparts. The engine's
highly sophisticated A.I. ensures that the computer controlled players
make smarter decisions on both ends of the pitch, making it easier for
players to immerse themselves in the action. The improvements extend to
the player likenesses with updated 3D head scans and new character
models that bring players to life on mobile like never before. Fans can
now also fully express themselves with new skill moves and, for the
first time ever on mobile, player celebrations. Complementing the
innovation in gameplay are the new, fully hybrid, gesture and touch
controls which give players more options while keeping the game simple
and fun to play.
"In the past, bringing FIFA gameplay to mobile always involved some
level of compromise because the devices just didn't have the muscle to
handle what we wanted to do," said Alex Grimbley, Line Producer.
"However, with the increased processing power and advancements in
graphics on mobile devices today, we can now give fans console-quality
gameplay on their phone or tablet, more akin to what they would expect
to experience on Xbox 360 or PlayStation 3."
The innovation continues in Ultimate Team, the mode where fans earn, buy
and sell the world's top real players on their way to building their
dream team. Player Exchange, a brand new feature in FIFA 16 Ultimate
Team, offers fans a fun and exciting new way to get the players they
really want. Fans can now go to the Player Exchange hub and offer
players they already have in exchange for random new players. The higher
the quality of items offered by the player, the higher the chance of
getting great items in return. Also new to Ultimate Team on mobile is
Accomplishments, a feature that keeps fans engaged with limited time
challenges and offers great rewards for reaching game inspired
milestones. And now fans will be able to manage their squads easier than
ever before, thanks to the ability to buy consumables directly from the
Shop, and the removal of player contracts.
Today also marks the release of the New Season update for FIFA 15
Ultimate Team. The previous year's title now features new player
items and a redesigned user interface. FIFA 15 Ultimate Team New
Season is a great alternative for fans whose devices are not
powerful enough to run FIFA 16 Ultimate Team's new gameplay
engine.
A trailer showcasing FIFA 16 Ultimate Team mobile can be
viewed HERE.
For more information about EA SPORTS FIFA 16 Ultimate
Team for mobile visit www.easports.com/fifa_mobile
or join the EA SPORTS community at https://www.facebook.com/EASPORTSFIFAMobile.
Follow us on Twitter @eafifamobile
and use the hashtag #FIFAMobile.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball, Rory
McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, The Sims, Dragon Age, Origin,
SSX, and Plants vs. Zombies are trademarks of Electronic Arts Inc. and
its subsidiaries. John Madden, NFL, NHL, NBA, Rory McIlroy, PGA TOUR,
UFC, and FIFA are the property of their respective owners and used with
permission. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc.
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Electronic Arts
Brad Hilderbrand, 407-386-4246
Communications
Specialist
bhilderbrand@ea.com
Melissa
Ojeda, 650-628-7870
PR Manager
mojeda@ea.com
Kaitlin
Keith, 650-628-7073
Media and Events Specialist
kakeith@contractor.ea.com
Source: Electronic Arts Inc.
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