Sims with Big Personalities Create All-New Possibilities
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
It's time to create and control a new generation of Sims. Today,
Electronic Arts Inc. (NASDAQ:EA) announced that The Sims™ 4 is
now available on PC in North America. The Sims 4 gives players
the power to create Sims filled with personality and discover a new way
to play with life, where every decision opens up an ever-evolving world
of meaningful possibilities.
"Every Sim is unique in The Sims 4, your own individual creations
that come to life with big personalities and endless possibilities,"
said Rachel Franklin, Executive Producer for The Sims 4. "Who
they are on the inside changes the way you play. Your Sims embody the
traits and aspirations you give them in The Sims 4, and playing
out their charming, hilarious and crazy stories has never been more fun."
In The Sims 4, the Sims are smarter, more relatable and
emotionally aware. Every action is affected by who they are, what
they're thinking, and how they're feeling. Players control the mind,
body, and now the emotions of these new Sims, which brings their
stories to life with richness and texture that has never before been
possible in the franchise.
One of the fundamental tenets of The Sims experience is the
ability for players to express their personal creativity - in both the
Sims they create and the homes that they build for them. Create A Sim
and Build Mode have been completely rebuilt to be more powerful and
tactile than ever, featuring direct manipulation and drag and drop
functionality. Additionally, players can now share their creations with
other players directly in the game. In the all-new Gallery players can
upload or download Sims, houses and individual rooms, making it easier
than ever for players to populate their world.
New Sims with unique personalities and rich emotions, combined with
powerful creative tools and the ability to share via the in-game
Gallery, come together to provide an exciting new gameplay experience,
empowering a whole new era for The Sims.
The Sims 4 is rated T for Teen by the ESRB. Join the conversation
on Facebook
and on Twitter
using #TheSims4. For more information please visit www.thesims.com
and to download assets please go to info.ea.com.
About The Sims
For more than a decade, The Sims™ has entertained millions of
people across the globe and has made an indelible footprint on the
interactive world. A world-renowned interactive entertainment
phenomenon, The Sims has sold 175 million units to date and
continues to enhance its rich multi-platform portfolio with offerings
that inspire creativity and reach one of the broadest audiences in
gaming. The Sims evolves its magnetic appeal by delivering
gameplay experiences that are current, compelling and above all,
entertaining. A microcosm of society, The Sims gives players the
ability to play with life by creating and controlling virtual lives and
telling meaningful stories. For more information about The Sims, visit
www.TheSims.com.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission.
.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140902005310/en/
MEDIA:
Maxis/EA
Charlie Sinhaseni, 650-628-3705
Senior
Communications Manager
csinhaseni@ea.com
or
FleishmanHillard
Travis
Varner, 415-318-4102
travis.varner@fleishman.com
Source: Electronic Arts Inc.
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