USA Today Calls EA SPORTS UFC "A Stunning Next Generation Video Game"
Free Roster Updates Post-Launch Will Include New Fighters
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) today announced that EA SPORTS™ UFC®
is now available at retail stores throughout North America and will be
in stores June 20 in Europe for Xbox One, the all-in-one games and
entertainment system from Microsoft and PlayStation® 4
computer entertainment system. Heralded by USA Today as a "must buy" and
credited for "setting the standard for next generation fighting games"
by Sports Illustrated, EA SPORTS UFC is built from the ground up
exclusively for the new consoles and captures the human athleticism,
physiology and emotion of the athlete like nothing before it. To make
sure the game stays connected to the sport, post-launch, players will
receive free roster updates, which includes the addition of new and
upcoming fighters.
EA SPORTS UFC re-writes history by making Bruce Lee, the "Father
of Mixed Martial Arts," an unlockable fighter in the game. When fans
beat career mode on pro difficulty or higher, they will unlock the
legend and can test his legacy against the best of the best in the UFC
across four different weight classes.
"The UFC is the first new major sports league partnership for EA SPORTS
in over a decade and from day one, our team was committed to creating
the first next generation sports game," Dean Richards, General Manager, EA
SPORTS UFC. "We aimed to capture almost every detail of the sport,
from the way the fighters look to how they move to how they fight in the
Octagon. I couldn't be more proud of the final product and can't wait
for our fans to get their hands on it."
"It was a huge day for the UFC and for fight fans when we signed our
partnership with Electronic Arts two years ago," Dana White, President,
UFC. "Now people all around the world will be able to experience our
sport through a whole new generation of videogames. EA SPORTS UFC
looks incredible and we are extremely excited for people to see and play
the game."
Powered by EA SPORTS IGNITE technology, EA SPORTS UFC brings to
life the action, emotion and intensity inside the Octagon®.
The next-generation of True Player Motion not only showcases the
diverse, powerful and fluid of attacks of elite mixed martial artists
through Precision Movement, Dynamic Striking and Strategic Submission
Battles, but also brings the combatants to life with Full Body
Deformation and Real-Time Exertion. The simulation of Human Intelligence
takes leaps forward with the strategic and adaptive MMAi system and is
expressed through the most realistic characters ever created in a sports
game.
Assets:
To download the updated EA SPORTS UFC fact sheet and assets,
please visit the EA press site at http://info.ea.com.
EA SPORTS UFC is in development at EA Canada in Vancouver. The
game is rated T by the ESRB and PEGI 16; visit www.esrb.org
and www.pegi.info
for more information. Become a fan of EA SPORTS UFC on Facebook
at http://www.facebook.com/easportsufc
and follow us on Twitter via http://www.twitter.com/easportsufc.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball,
PGA TOUR® golf, SSX™ and SPORTS UFC®. For more information
about EA SPORTS, including news, video, blogs, forums and game apps,
please visit www.easports.com.
About the Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship®
(UFC®) is the premier mixed martial arts (MMA) organization
and largest pay-per-view event provider in the world. Headquartered in
Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao
Paulo, the UFC produces more than 40 live events annually that have sold
out some of the biggest arenas and stadiums across the globe. UFC
programming is broadcast in over 145 countries to 800+ million TV
households worldwide in 28 different languages. The UFC has a multi-year
broadcast agreement with FOX in the U.S. which includes four live events
broadcast on the FOX network annually, The Ultimate Fighter®
reality television show and thousands of hours of programming on FOX
Sports 1 and FOX Sports 2. In 2014, UFC launched UFC
FIGHT PASS, a digital subscription service with exclusive live
events, thousands of fights on-demand and original content. UFC also
owns over 100 UFC GYM® locations, UFC.TV
(offering live event broadcasts and video on-demand around the world),
UFC FIT™ (an in-home fitness and nutrition program), UFC 360 (the
internationally distributed magazine), a videogame franchise with EA
SPORTS, best-selling DVDs and Blu-rays, UFC Fight Club®, UFC
Fan Expo®, Octagon™ branded apparel and Topps Trading
Cards. For more information, visit www.UFC.com
and follow UFC at www.Facebook.com/UFC
and Twitter: @UFC.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.
In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, SSX, The Sims, Dragon Age, Plants vs. Zombies and Battlefield
are trademarks of Electronic Arts Inc. and its subsidiaries. John
Madden, NFL, NBA, NHL, PGA TOUR, UFC and FIFA are the property of their
respective owners and used with permission.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.
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Electronic Arts Inc.
Shirley Chu, 604-456-5267
Manager, Public
Relations
shirleyc@ea.com
Duke
Indrasigamany, 604-456-3150
Sr. Manager, Communications
dukei@ea.com
Source: Electronic Arts Inc.
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