Star-studded Event Headlines Exciting Super Bowl Week for Iconic
Sports Franchise
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
North America's longest-running sports video game franchise celebrated
its 25th anniversary in style as Electronic
Arts Inc. (NASDAQ: EA) hosted the 19th annual Madden Bowl
in New Orleans as a prelude to Super Bowl XLVII. The most anticipated
pre-Super Bowl event of the week saw former Florida State quarterback
E.J. Manuel, former Oregon running back Kenjon Barner and former
Michigan quarterback Denard Robinson become the first rookie team to win
Madden Bowl in its 19-year history. The event, which featured
performances by Big Boi and Lil' Wayne, saw the rookies take the title
with a 21-7 victory at the Bud Light Hotel. To watch highlights, click
here.
Earlier in the week, the Madden NFL 13 Super Bowl Prediction
Powered by Xbox 360® predicted the Baltimore Ravens as Super Bowl XLVII
champions, defeating the San Francisco 49ers 27—24. With the victory,
the Ravens would capture their second Lombardi Trophy and allow
linebacker Ray Lewis to end his illustrious NFL career as a Super Bowl
champion. To view the full prediction video, click
here.
Super Bowl week also saw the franchise officially announce Madden NFL
25, launching on August 27. This year's game will feature the Madden
NFL 25 name when it launches in August, plus a new fan Cover Vote
will pit NFL's greatest legends against today's hottest stars. The past
and the future will collide across ESPN platforms and SportsNation with
a bracket of 32 legends going head-to-head against one another, as will
32 current NFL superstars, with the winners of each bracket facing off
in the final round.
Embraced by fans and honored by critics for 25 years, Madden NFL is
known as the NFL's "33rd Franchise" due to its authentic
gameplay, the development team's unparalleled access to NFL resources
and its prominent place in NFL culture.
Madden NFL 25 is developed in Orlando, Florida by EA Tiburon and
will be available for the Xbox 360® video game and entertainment system
and PlayStation®3 computer entertainment system for $59.99. To learn
more about Madden NFL 25, visit http://www.easports.com/madden-nfl.
Fans are also invited to become
a Madden Insider for exclusive information on Facebook including the
latest news, original content and more for Madden NFL 25.
All player participation has been facilitated by National Football
League Players Incorporated, the licensing and marketing subsidiary of
the NFL Players Association (NFLPA).
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA Soccer, NHL® hockey, NBA LIVE basketball,
NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™
and Fight Night boxing.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 275 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield is a trademark of EA Digital Illusions CE AB. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission. All other trademarks are the property of their respective
owners.
Electronic Arts
Adam Tanielian, 312-485-0076
Sr.
Director of Communications
atanielian@ea.com
Brad
Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com
or
Fleishman-Hillard
Matt
Faust, 415-318-4073
Matt.Faust@fleishman.com
Source: Electronic Arts Inc.
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