Hernandez To First Appear On Cover Of FIFA 14 Launching Sept. 24 In
North America
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ has
signed one of Mexico's most popular and accomplished footballers, Javier
'Chicharito' Hernandez, to a multi-year endorsement contract that will
see him make his debut on the cover of FIFA 14 in Mexico, and on
one of two covers in the United States. Chicharito will appear wearing
the Mexican national team home kit alongside the world's top footballer,
Barcelona and Argentina superstar Lionel Messi. Fans in the United
States will also have the option to choose the global cover featuring an
iconic image of the world's No. 1 player, Messi.
Chicharito is a natural goal scorer beloved by fans in Mexico for his
exceptional performances and goal-scoring track record since he took the
world stage with the Mexican national team at the 2010 FIFA World Cup
South Africa™. The 25-year-old is already the fifth highest goal scorer
of all-time for the Mexican national team. In addition, Chicharito has
gained international admiration for three incredibly successful seasons
with Manchester United Football Club.
"We have long admired the flair and passion Chicharito brings to the
sport," said David Rutter, Executive Producer of FIFA 14. "With
Hernandez on our team we have Mexico's best and most exciting player to
help EA SPORTS make a deeper connection with our fans."
"For me it's a real honor to have been selected to appear on the cover
of FIFA 14, first of all because I declare myself a big fan of this
game, and second because I'm looking forward to sharing my passion for
football and EA SPORTS FIFA 14 with fans all over the world,"
said Hernandez.
The multi-faceted partnership will see Chicharito become an EA SPORTS
Football Ambassador. He will become the cornerstone of marketing and
advertising campaigns in Mexico and North America, featured on packaging
and utilized in social media activities. Chicharito will appear on the
cover of FIFA 14 on the Xbox 360® games and entertainment system
with Kinect™ from Microsoft, and the PlayStation®3 computer
entertainment system with PlayStation Move support.
Fans will experience the emotion of scoring great goals in FIFA 14*.
A new feature called Pure Shot and a Real Ball Physics system transform
shooting, making every shot attempt feel real and exhilarating. A new
feature called Protect The Ball inspires gamers to build play through
midfield and dictate the tempo of a match. Players will feel the tension
as chances are created and then unleash the perfect strike. Plus,
revolutionary new step-based locomotion technology delivers Precision
Movement, bringing the authentic motion of professional footballers to FIFA
14. Players now plant, pivot and cut, feel more agile and athletic,
and move with the explosiveness of elite athletes. With engaging online
features and live services that connect fans to the heartbeat of the
sport—and to each other— through EA SPORTS Football Club and Match Day, FIFA
14 is soccer's social network. Additional features will be revealed
in the months ahead.
FIFA
14 is available for pre-order** now on all available
platforms at http://www.origin.com
and other retailers. The game is developed at EA Canada and has not yet
been rated. Join the EA SPORTS community at http://www.facebook.com/easports.
Follow us on Twitter @easportsfifa
and use the hash tag #FIFA14. For information about FIFA 14 visit www.easports.com/fifa.
Assets are available at http://info.ea.com.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA®
Football, Tiger Woods PGA TOUR® golf, SSX™, and EA
SPORTS UFC®. For more information about EA SPORTS, including news,
video, blogs, forums and game apps, please visit www.easports.com.
*Not all features available on all gaming platforms.
**Offer
restrictions apply. Please see www.easportsfootball.com
for details.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 285 million registered players and operates in
75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, SSX, Need for Speed, Mass Effect and Battlefield
are trademarks of Electronic Arts Inc. and its subsidiaries. John
Madden, NFL, NBA, NCAA, NHL, Tiger Woods PGA TOUR, UFC and FIFA are the
property of their respective owners and used with permission.
"PlayStation" and "PSP" are registered trademarks of Sony Computer
Entertainment Inc. All other trademarks are the property of their
respective owners.
Electronic Arts
Steve Frost, 604-456-5067
Manager,
Communications
sfrost@ea.com
or
Colin
Macrae, 604-456-3685
Sr. Director, Communications
cmacrae@ea.com
or
David
Tinson, 650-628-5189
VP, Communications
dtinson@ea.com
Source: Electronic Arts
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