Award-Winning Franchise Celebrates 25th
Anniversary with the Greatest Game of a Generation
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today Electronic
Arts Inc. (NASDAQ: EA) officially launched Madden NFL 25 for
the Xbox 360® video game and entertainment system and PlayStation®3
computer entertainment system. Madden NFL 25 allows fans to Run
Free and unlock the power, precision and creativity of an NFL
ball-carrier with the brand-new precision modifier. Utilize an arsenal
of over 30 new moves to destroy the competition and leave the defense
grasping at thin air as you juke, spin and stiff-arm your way into the
end zone. The official Madden NFL 25 launch trailer can be viewed here.
This year also offers fans the opportunity to take full control of their
favorite NFL team with the new Owner mode within Connected Franchise.
Set prices on everything from concessions to merchandise; draft, sign
and trade players; upgrade and renovate your home stadium or even pack
up the team and move to a brand-new city. Owners retain full control
both on and off the field, and do everything from calling and running
plays on game day to managing all aspects of a team's day-to-day
operations.
On top of all this, Infinity Engine 2 brings even more polished physics
to the series, and the new Force Impact system enhances and improves
stiff-arms, truck moves, the Hit Stick and more. All of these additions,
enhancements and improvements result in the greatest Madden NFL experience
ever, a game 25 years in the making.
"We're giving the fans the most technologically advanced, fully-featured
football experience of a generation," said Cam Weber, General Manager of
American Football for EA SPORTS. "The precision modifier, combined with
Infinity Engine 2, creates the most realistic gameplay experience to
date, and Owner mode gives fans the level of control over their favorite
team they crave. Madden NFL 25 is the culmination of years of
hard work, and we hope fans love playing the game as much as we've loved
creating it."
Madden NFL 25 also introduces a new way to play Madden Ultimate
Team with Head-to-Head Seasons*, and the new Madden Share feature allows
fans to find all the best rosters, playbooks, sliders and more, all
created by the Madden NFL community.
Madden NFL 25 won't only be coming to consoles today, as it also
makes its debut on the App
Store℠. Fans will be able to build a dominant squad of NFL stars to
challenge their friends on iPhone® and iPad®. In
addition to exhibition games, fans can also take on several seasons of
Solo Challenges or participate in fast-paced Head-2-Head mode. With full
control on both sides of the ball, you run the show in Madden NFL 25
on mobile devices. Madden NFL 25 will also be coming to Google
Play this fall.
Embraced by fans and honored by critics for 25 years, Madden NFL is
known as the NFL's "33rd Franchise" due to its authentic
gameplay, the development team's unparalleled access to NFL resources
and its prominent place in NFL culture.
Madden NFL 25 is developed in Orlando, Florida by EA Tiburon is
now available for the Xbox 360, PlayStation 3, iPhone and iPad. Madden
NFL 25 will also be available for Xbox One, the all-in-one
entertainment system from Microsoft, and the PlayStation®4 at launch. To
learn more about Madden NFL 25, visit http://www.easports.com/madden-nfl.
Fans are also invited to become
a Madden Insider on Facebook for exclusive information including the
latest news, original content and more for Madden NFL 25.
All player participation has been facilitated by National Football
League Players Incorporated, the licensing and marketing subsidiary of
the NFL Players Association (NFLPA).
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA Soccer, NHL® hockey, NBA LIVE basketball,
NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™
and EA SPORTS UFC.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players and operates in
75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, SSX, Need for Speed, Mass Effect and Battlefield
are trademarks of Electronic Arts Inc. and its subsidiaries. Madden,
NFL, FIFA, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are the property of
their respective owners and used with permission. All other trademarks
are the property of their respective owners. Xbox is a trademark of the
Microsoft Corporation in the United States and/or other countries.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.
*ORIGIN ACCOUNT REGISTRATION REQUIRED TO ACCESS ONLINE FEATURES. YOU
MUST BE 13+ TO REGISTER. EA ONLINE PRIVACY POLICY AND TERMS OF SERVICE
CAN BE FOUND AT www.ea.com.
INCLUDES SOFTWARE THAT COLLECTS DATA ONLINE TO PROVIDE INGAME
ADVERTISING. EA MAY RETIRE ONLINE FEATURES AFTER 30 DAYS NOTICE POSTED
ON www.ea.com/1/service-updates.

Electronic Arts, Inc.
Adam Tanielian, 407-386-4824
Sr.
Director of Communications
atanielian@easports.com
Julie
Foster, 407-386-5184
Sr. Communications Manager
jfoster@ea.com
Brad
Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com
Source: Electronic Arts, Inc.
News Provided by Acquire Media