The Ultimate Fighter Coaches Ronda Rousey and Miesha Tate First
Female Fighters Revealed
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ UFC
will feature playable female fighters for the first time ever in a UFC
videogame. This groundbreaking moment is headlined by UFC Women's
Bantamweight champion Ronda Rousey and top bantamweight contender Miesha
Tate, the historic inaugural female coaches on the upcoming season of The
Ultimate Fighter.
Starting next Spring, players will "Feel the Fight" in the Octagon™ and
experience the crippling power of Rousey's signature armbar, the
ferocious intensity of Tate's grappling, and many other fighting styles
from an esteemed roster of female fighters in EA SPORTS UFC.
"This is a great moment for videogames and for Mixed Martial
Arts," said Dean Richards, General Manager, EA SPORTS UFC. "In
our commitment to delivering the most realistic fighting experience ever
achieved, we wanted to represent the full spectrum of talent and
diversity of all the fighters in the sport, including women who have
become an undeniable force to be reckoned with."
"Since we added the Women's Bantamweight division earlier this year, the
women have impressed everyone," said Dana White, UFC President. "The
fights are always exciting, Ronda Rousey is as talented as any champion
in the UFC and her rivalry with Miesha Tate is one of the most intense
in UFC history. The female division has become a huge part of the UFC
and fans will now be able to experience fighting with them in the game."
Watch
Ronda Rousey talk to EA SPORTS about her upcoming bout with Miesha Tate
Powered by EA SPORTS IGNITE technology, EA SPORTS UFC brings the
action, emotion and intensity inside the Octagon to life in ways that
were never before possible. The next-generation of True Player Motion
not only showcases the diverse, powerful and fluid attacks of elite
mixed martial artists through Precision Movement, Dynamic Striking and
Strategic Submission Battles, but also brings the combatants to life
with Full Body Deformation and Real-Time Exertion. The simulation of
Human Intelligence takes leaps forward with the strategic and adaptive
MMAi system and is expressed through the most realistic characters ever
created in a sports game.
Assets:
To download assets, please visit the EA press site at http://info.ea.com.
Visit the EA
SPORTS UFC website for more details.
EA SPORTS UFC is in development at EA Canada in Vancouver and
will be available for the Xbox One® and the PlayStation®
4. The game has not yet been rated the ESRB and PEGI; visit www.esrb.org
and www.pegi.info
for more information. Become a fan of EA SPORTS UFC on Facebook
at http://www.facebook.com/easportsufc
and follow us on Twitter via http://www.twitter.com/easportsufc.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA Soccer, NHL® hockey, NBA LIVE basketball,
NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™
and EA SPORTS UFC®. For more information about EA SPORTS, including
news, video, blogs, forums and game apps, please visit www.easports.com.
About the Ultimate Fighting Championship®
Universally recognized for its action-packed, can't-miss events that
have sold out some of the biggest arenas and stadiums across the globe,
the UFC® is the world's premier mixed martial arts (MMA)
organization. Owned and operated by Zuffa, LLC, headquartered in Las
Vegas and with offices in London, Toronto, Beijing and Sao Paulo, UFC
produces more than 35 live events annually. The UFC is the largest
pay-per-view event provider in the world. In 2012, the UFC burst into
the mainstream with a landmark seven-year broadcast agreement with FOX
Sports Media Group for live events and thousands of hours of programming
including the longest-running sports reality show on television, The
Ultimate Fighter®, moving to FOX Sports 1 in
September 2013.
In addition to its reach on FOX, UFC programming is broadcast in over
145 countries, to nearly 800 million TV households worldwide, in 28
different languages. UFC content is also distributed commercially in the
United States to bars and restaurants through Joe Hand Promotions, in
English throughout Canada via Premium Sports Broadcasting Inc. and
Australia via Main Event and in French throughout Quebec via Interbox.
The UFC also connects with tens of millions of fans through its website,
UFC.com, as well as social media sites Facebook and Twitter. UFC
President Dana White is considered one of the most accessible and
followed executives in sports, with nearly 2.5 million followers on
Twitter. UFC businesses also include over 90 UFC GYM® locations
in 28 US states and Australia, UFC FIT™, an in-home fitness
and nutrition program, UFC 360, the internationally distributed
magazine, UFC.TV offering live event broadcasts and video on demand
around the world, a new videogame franchise with EA Sports, best-selling
DVDs, UFC Fight Club®, UFC Fan Expo®, branded
apparel and trading cards.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players and operates in
75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.
EA SPORTS, SSX, The Sims, Need for Speed, Mass Effect and Battlefield
are trademarks of Electronic Arts Inc. and its subsidiaries. John
Madden, NFL, NBA, NCAA, NHL, Tiger Woods, PGA TOUR, UFC and FIFA are the
property of their respective owners and used with permission.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.
Electronic Arts Inc.
Shirley Chu, 604-456-5267
Manager, Public
Relations
shirleyc@ea.com
Duke
Indrasigamany, 604-456-3150
Sr. Manager, Communications
dukei@easports.com
Source: Electronic Arts Inc.
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