In-Game Racing Competition Gives Fans Chance to go from ‘Virtual to
Reality'
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
In a branded integration, Electronic Arts Inc. (NASDAQ: EA) is teaming
up with Hyundai (NASDAQ: HYMTF) to promote their return to the World
Rally Championship (WRC). Together with Hyundai, EA is hosting an
in-game competition for fans of Real Racing 3, the No. 1 mobile
racing game in the world, and giving players the chance to win a trip to
watch the WRC in person in January 2014. The new game update, which is
now live, features the Hyundai i20 WRC rally car that will be competing
at the real-world Monaco stage of the WRC race. To enter the
competition, fans will download Real Racing 3 on their mobile
devices and race in the Hyundai-specific Time Trial, setting a time to
qualify for entry. Upon completion, they will be prompted to provide
information to enter the competition with their recorded time.
Open to players across iPhone ®, iPad ® and iPod touch ®, as well as
Android™ devices, this in-game competition kicks off on November 21 and
lasts until December 11. Following the competition's theme of "Virtual
to Reality," the participant with the fastest time in Real Racing
3 will go from high definition simulated race tracks to seeing
first-hand the high-speed, thrilling actuality of the Rallye Monte Carlo
in January. The winner and a friend will be rewarded with a 4-day,
all-inclusive trip for two to see the Monaco WRC live.*
For three weeks, Hyundai will be promoting the competition at one of the
most popular tourist attractions in the world: Piccadilly Circus.
Members of the public will be given the opportunity to play Real
Racing 3 while it is being streamed to jumbo screen, along with a
live camera feed of the participant's reaction while racing.
"This is truly a once-in-a-lifetime opportunity for Real Racing 3
enthusiasts to compete head to head for an unforgettable trip. We've
never given our fans a chance to go from the virtual race track to the
real-world race track and are elated to do so now," said Kynan Woodman.
"We couldn't be more thrilled to launch this competition within our game
while supporting Hyundai's challenge in the WRC."
Real Racing 3 features an expanded 22-car grid across real world
tracks, over 70 meticulously detailed cars, and the reality-bending Time
Shifted Multiplayer™ (TSM) technology. To download Real Racing 3
for free from the App Store and Google Play, visit http://smarturl.it/rr3ea.
Assets including screen shots are available at http://info.ea.com.
*For full rules, please visit: http://worldwide.hyundai.com/WW/RealRacing/index.html
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players in over 200
countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Need for Speed™, Battlefield™
and Mass Effect™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, Need for Speed, Mass Effect and Battlefield are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden,
NFL and FIFA are the property of their respective owners and used with
permission.
Electronic Arts
Alexis McDowel, 650-628-7703
PR Director
amcdowel@ea.com
Lauren
Svensson, 650-628-3138
PR Manager
lsvensson@ea.com
Source: Electronic Arts
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