‘Breaking Bad' Star Aaron Paul Enters the World of Underground Racing
in a Quest for Revenge… and Redemption — Coming to Theaters March 14,
2014
LOS ANGELES--(BUSINESS WIRE)--
Electronic Entertainment Expo (E3)
Today Electronic Arts (NASDAQ: EA) and DreamWorks Studios debuted the
first behind the scenes footage from next Spring's theatrical release,
the action racing film Need for Speed, based on the best-selling
videogame franchise from EA. The film's star, Aaron Paul (Breaking Bad),
took center stage during "The
Download: EA 2013 Preview" to unveil the footage, alongside the
custom Ford Mustang he drives in the film. The car is part of an
exclusive partnership between DreamWorks and Ford Motor Company for the
movie. This one-of-a-kind vehicle will crossover from the big screen to
the highly anticipated videogame, Need for Speed Rivals, which
will be available this holiday, beginning November 19, 2013.
Need
for Speed Rivals is playable for E3 attendees on the show
floor at the EA Booth (South Hall #1601) this week, Tuesday June 11
through Thursday, June 13. You can watch the official E3 trailer for Need
for Speed Rivals, "Cops vs. Racers" here: Need
for Speed Rivals Trailer - Cops vs. Racers (Official E3 2013).
Need for Speed marks an exciting return to the great car culture
films of the 1960s and '70s, tapping into what makes the American myth
of the open road so appealing. The story chronicles a near-impossible
cross-country journey for our heroes—one that begins as a mission for
revenge, but proves to be one of redemption. Featuring the same exciting
elements that has made Need for Speed one of the best-selling
franchises in games — hot cars, epic chases and high-octane action, the
film stars Aaron Paul, Imogen Poots (V for Vendetta) and Dominic
Cooper (Captain America: The First Avenger). Need for Speed
is penned by George Gatins with writing partner and brother John Gatins (Flight)
and directed by Scott Waugh (Act of Valor). The film will open in
theaters worldwide beginning March 14, 2014.
"The Need for Speed movie will embody everything that fans of
action racing films want to see — hot cars, high stakes street racing
and mind-blowing stunts," said Scott Waugh, Director of Need for Speed
the movie. "The adrenaline fueled story across America will keep viewers
on the edge of their seats."
Need for Speed Rivals is the newest entry to EA's best-selling
racing franchise. A collaboration between Ghost
Games and Criterion Games, Need for Speed Rivals glorifies
the heat of competition in the legendary rivalry of cops and racers.
Gamers play as either a cop or racer, where each side of the law has its
own set of high stakes challenges, rewards and consequences. This time,
the stakes are at their highest as racers put their Speed Points on the
line and risk losing them all if busted. Developed on the advanced
Frostbite™ 3 engine, Need for Speed Rivals also introduces the
revolutionary All
Drive system that erases the line between single player and
multiplayer, automatically connecting gamers to their friend's racing
world. Paths will cross on the open road, creating a world where no two
moments will ever be the same.
Need for Speed Rivals will be available on November 19, 2013 for
the Xbox 360® games and entertainment system from Microsoft, the
PlayStation®3 computer entertainment system and PC. The game will launch
later this year on Xbox One®, the all-in-one games and entertainment
system from Microsoft and on PlayStation 4. For more information about
Need for Speed, please visit www.needforspeed.com.
To join the conversation on Need for Speed, please visit http://www.facebook.com/needforspeed,
follow us on Twitter® at www.twitter.com/needforspeed,
or sign up for the official Need for Speed newsletter at www.needforspeed.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 285 million registered players and operates in
75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.
Origin, Frostbite, The Sims and Need for Speed, Mass Effect,
Battlefield, Battlefield 4 and Frostbite are trademarks of Electronic
Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the
property of their respective owners and used with permission. All other
trademarks are the property of their respective owners.
About DreamWorks Studios
DreamWorks Studios is a motion picture company formed in 2009 and led by
Steven Spielberg and Stacey Snider in partnership with The Reliance Anil
Dhirubhai Ambani Group. The company's recent releases include
Spielberg's "Lincoln," starring Daniel Day-Lewis, Sally Field and Tommy
Lee Jones. The film has grossed over $270 million at the worldwide box
office and was nominated for twelve Academy Awards® with Daniel
Day-Lewis winning for Best Actor. Other releases include "Real Steel,"
starring Hugh Jackman and directed by Shawn Levy, Steven Spielberg's
"War Horse," based on Michael Morpurgo's award-winning book and
nominated for six Academy Awards® including Best Picture, and "The
Help," which resonated with audiences around the country and earned over
$200 million at the box office and received four Academy Award®
nominations with Octavia Spencer winning for Best Supporting Actress.
Upcoming films include the comedy "Delivery Man," starring Vince Vaughn,
the WikiLeaks drama "The Fifth Estate," and car racing actioner "Need
for Speed."
DreamWorks Studios can be found on Facebook at http://www.facebook.com/DreamWorksStudios and
on Twitter at http://twitter.com/dw_studios.

Electronic Arts
Melissa Ojeda, 650-628-7870
PR Manager
mojeda@ea.com
Tammy
Levine, 650-628-7223
VP of PR
tlevine@ea.com
or
DreamWorks
Studios
Kristin Stark, 818-733-9685
VP Publicity
Kristin_Stark@DreamWorksstudios.com
or
Fifteen
Minutes Public Relations
For Ford Motor Company
Bill Harrison,
213-712-8811
bill@fifteenminutes.com
Source: Electronic Arts Inc.
News Provided by Acquire Media