Cleveland Cavaliers All-Star Point Guard Ushers in Next Generation
for Franchise
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today Electronic
Arts Inc. (NASDAQ: EA) announced that Kyrie
Irving will be the official cover athlete of NBA LIVE 14 when
the game launches this fall on the Xbox One® console, and the
PlayStation®4 computer entertainment system. The first overall pick in
the 2011 NBA Draft, Irving was named the 2011-12 NBA Rookie of the Year
and was a unanimous choice to the 2012 NBA All-Rookie First Team. He was
also named an NBA All-Star in 2013 and is the reigning Foot Locker
Three-Point Shootout champion.
NBA LIVE 14 PS4 and Xbox One box art (Graphic: Business Wire)
"I'm so proud to be the face of this franchise as it makes its
much-anticipated return," Irving said. "I've been on the court with the
development team and I've seen first-hand some of the amazing things EA
SPORTS is doing with NBA LIVE 14. The fans are going to love it."
"We couldn't imagine a better cover athlete for our game than the
dynamic, explosive Kyrie Irving," added Daryl Holt, VP and GM of
Basketball for EA SPORTS. "Kyrie is one of the best ball handlers in the
league, and with our next-generation technology we can arm players with
the ability to replicate his impressive on-court feats, as well as the
amazing signature styles and abilities of other pros in NBA LIVE 14."
NBA LIVE 14 gives fans the chance to control the court with
revolutionary new bounceTek ball physics, providing a level of control
and precision never before seen in a basketball video game.
Additionally, with the power of EA SPORTS IGNITE, NBA LIVE 14 will
deliver True Player Motion, Human Intelligence and Living Worlds to the
hardwood. More details on NBA LIVE 14, including information on
game modes, features and more, will be coming soon.
NBA LIVE 14 is developed in Orlando, Florida by EA Tiburon and is
available for pre-order on the Xbox One and the PlayStation 4 at all
major retailers. To learn more about NBA LIVE 14, visit http://www.easports.com/nba-live,
and be sure to follow the NBA LIVE 14 Facebook
and Twitter
pages for breaking news and information.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA Soccer, NHL® hockey, NBA LIVE basketball,
NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™
and EA SPORTS UFC.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 285 million registered players and operates in
75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, SSX, Need for Speed, Mass Effect and Battlefield
are trademarks of Electronic Arts Inc. and its subsidiaries. Madden,
NFL, FIFA, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are the property of
their respective owners and used with permission. All other trademarks
are the property of their respective owners. Xbox is a trademark of the
Microsoft Corporation in the United States and/or other countries.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130725005964/en/
Electronic Arts
Michael Yaeger
Communications Director
407-386-4094
myaeger@ea.com
Brad
Hilderbrand
Communications Specialist
407-386-4246
bhilderbrand@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media