REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA) today announced a multi-year
endorsement deal with the captain of the US National Team, Clint
Dempsey. The partnership will see Dempsey become an EA SPORTS Football
Ambassador. He will become an important cornerstone of marketing and
advertising campaigns in North America. Dempsey, attacking midfielder
and member of the Seattle Sounders, will make his FIFA franchise
debut in the FIFA 14 GameStop commercial airing nationally
starting today. The full 30 second ad spot features Dempsey coaching a
fan through various post-goal celebration moves. Watch it here: http://youtu.be/s2DTEADGSpw.
Dempsey is considered one of the most successful American soccer players
in history, recently returned to Major League Soccer in the United
States after seven seasons in the Barclays Premier League. The
30-year-old forward scored seven Premier League goals in 29 games during
2012-2013. Dempsey has made 100 appearances for the U.S., and played in
the 2006 and 2010 FIFA World Cups. He ranks second on the Americans'
all-time scoring chart for international strikes with 36.
"Clint Dempsey is an incredible talent on the field who exudes a
palpable excitement and passion for the sport," said Randy Chase, Sr.
Director of North America Marketing for EA SPORTS. "His return to the
United States marks a tremendous leap forward for soccer in the country
and we are thrilled to partner with Clint on many projects that will
continue to drive the exploding popularity of the sport in America."
"Having been a longtime fan of the EA SPORTS FIFA franchise, I am
thrilled to join the FIFA team," said Dempsey. "The FIFA
games have played an important role in bringing many new fans to soccer
in the United States and it's awesome to partner with the team to
continue the great work they've already been doing."
Experience the emotion of scoring great goals in FIFA 14*.
Innovations to the award-winning gameplay make the game more authentic
and more fun. Dictate the tempo of a match, create chances through
midfield, and then unleash the perfect strike. A new feature called Pure
Shot and a brand-new ball physics system will transform shooting, making
every shot attempt feel real, and when players connect with the perfect
strike, feel exhilarating.
FIFA 14 will be available on the Xbox 360® games and
entertainment system from Microsoft, PlayStation®3 computer
entertainment system, PC and other platforms on September 24, 2013 in
North America and September 27 worldwide. FIFA 14 will also be
available later this year with the launch of the Xbox One®, the
all-in-one games and entertainment system from Microsoft, and
PlayStation®4. FIFA 14 is available for pre-order** now on
selected platforms at http://www.origin.com
and other retailers.
Join the FIFA 14 community at http://www.facebook.com/easportsfifa.
Follow us on Twitter @easportsfifa
and use the hash tag #FIFA14. For information about FIFA 14 visit www.easports.com/fifa.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA®
Football, Tiger Woods PGA TOUR® golf, SSX™, and EA
SPORTS UFC. For more information about EA SPORTS, including news,
video, blogs, forums and game apps, please visit www.easports.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players and operates in
75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.
EA SPORTS, The Sims, SSX, Need for Speed, Mass Effect and Battlefield
are trademarks of Electronic Arts Inc. and its subsidiaries. John
Madden, NFL, NBA, NCAA, NHL, Tiger Woods PGA TOUR, UFC and FIFA are the
property of their respective owners and used with permission.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. All other trademarks are the property of their respective owners.
Xbox is a registered trademark of the Microsoft group of companies and
is used under license from Microsoft.
Electronic Arts Inc.
Shirley Chu, 604-456-5267
Manager, Public
Relations
shirleyc@ea.com
or
Steve
Frost, 604-456-5067
Manager, Communications
sfrost@easports.com
Source: Electronic Arts Inc.
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