Powerhouse Videogame Brand Partners With Category Experts to Extend
to New Markets, New Demographics
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The Battlefield™ brand continues to demonstrate explosive growth
as DICE, an Electronic Arts Inc. (NASDAQ: EA) studio, today announced a
full slate of unique Battlefield-branded products for fans to
enjoy. In anticipation of the Battlefield 4™ launch on October
29, DICE has hand-selected strategic licensing partners that will bring
the beloved Battlefield brand to new retail sectors and new
demographics this holiday. These category leaders give gamers a chance
to engage with the Battlefield brand in new ways and further
develop the profile of Battlefield in pop culture.
With a range of Battlefield 4 items, players will be able to
create a deeper connection with this award-winning title. Licensed
products include a Battlefield 4 novel written by esteemed author
Peter Grimsdale that provides backstory about the game's heroic squad, a
high-end art book that dives deeper into the imagery of Battlefield 4 and
a range of Battlefield 4 gaming peripherals to help you feel the
intensity of the battlefield. The full list of products in the
officially licensed Battlefield 4 collection are:
1. Orion Publishing Group Battlefield 4 novel written by Peter
Grimsdale
2. Titan Books Battlefield 4 art book in Standard and Limited
Editions
3. Razer performance PC gaming peripherals and accessories, including
mice, keyboards, headsets, messengers bags, and iPhone® cases
4. PDP performance Xbox 360 and PS3 controllers
5. Qpad premium PC mouse mats
6. Jinx clothing apparel and accessories including t-shirts, hoodies,
hats, key chains and dog tags
7. Prima Games Standard and Collection Edition strategy guides
8. Cook & Becker Battlefield 4 artwork
9. Walls360 Battlefield 4 wall graphics
10. BigBen Interactive mobile device and tablet cases
Winner of more than 20 critic awards at E3 2013 including Best of Show
from GameSpot.com, Battlefield 4 offers players a glimpse into
the future of interactive entertainment. Powered by the advanced
technology of DICE's proprietary Frostbite™ 3 engine, Battlefield 4 will
deliver a new era of first-person action, from a cinematic single player
experience with dramatic, Hollywood acting performances to a multiplayer
offering that will usher in the next generation of online warfare. Battlefield
4 multiplayer introduces key innovations including Levolution, where
a dynamic environment reacts to the player's every move to ensure no two
games will ever be the same. Players will also see the return of
Commander Mode, a tug-of-war between two opposing players with a
birds-eye view of the battlefield as they provide critical intelligence
and powerful assets to their troops below. Battlefield 4 multiplayer
will also feature epic 64-player battles running at a smooth 60
frames-per-second on Xbox One®, the all-in-one games and
entertainment system from Microsoft, the PlayStation®4 and PC.
Battlefield 4 will be available October 29 for the Xbox 360®
videogame and entertainment system from Microsoft, PlayStation®3
computer entertainment system and PC. Battlefield 4 will also be
available for Xbox One® and the PlayStation 4.
To find out more about Battlefield 4 please visit www.battlefield.com.
To join the conversation on Battlefield 4, please visit http://www.facebook.com/battlefield,
follow us on Twitter® at www.twitter.com/battlefield
and #BF4, or sign up for the official Battlefield newsletter at www.battlefield.com. Press
assets for Battlefield 4 are available at http://info.ea.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 285 million registered players and operates in
75 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at www.ea.com/news.
The Sims, Need for Speed, Mass Effect, Battlefield, Battlefield 4 and
Frostbite are trademarks of Electronic Arts Inc. and its
subsidiaries. John Madden, NFL and FIFA are the property of their
respective owners and used with permission. iPhone is a trademark of
Apple Inc. PlayStation and PS3 are registered trademarks of Sony
Computer Entertainment Inc. Twitter is a registered trademark of Twitter
Inc.
EA Games Label
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
Devin
Bennett, 212-672-0716
PR Manager
devinb@ea.com
Pete
Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy
Levine, 650-628-7223
VP, PR
tlevine@ea.com
Source: Electronic Arts
News Provided by Acquire Media