First-Ever Freemium Tetris Title Puts a New Twist on Iconic Puzzle
Game
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA) and The Tetris Company, LLC announced
today the development of Tetris® Blitz, an innovative new twist
on the world famous puzzle game. This lightning-fast, "Blitz"-style game
challenges players to race against the clock and contains fresh new
features and stunning visuals for the ultimate Tetris experience.
Available for both Apple® and Android™ smartphones and tablets, Tetris
Blitz is EA's first-ever freemium Tetris game.
Tetris Blitz introduces all new strategies to the iconic Tetris
gameplay in a two-minute sprint to clear lines and rack up as many
points as possible before time runs out. Fans will get blown away by
stunning cascades by clearing multiple lines back-to-back, to trigger
the elusive Frenzy Mode for a huge score multiplier. Players can also
boost their score by choosing from the game's collection of explosive
power-ups---- and with new power-ups released every week, the
combinations are endless. Blitz also innovates on the fan
favorite One-Touch controls with the addition of the new "Drag and
Place" option, while also including the traditional "Swipe" option for
Tetris players who prefer the classic controls.
"Tetris Blitz wraps all of the best elements of the iconic Tetris
game inside a bite-sized, frenzied experience that is perfect for
smartphones and tablets," said Nick Earl, Senior Vice President and
General Manager for EA's All Play label. "The crisp graphics, innovative
new controls and social leaderboards are bound to make Tetris Blitz
a captivating gaming experience for longtime Tetris fans and newcomers
alike."
Additionally, Tetris Blitz will feature Facebook® Connect
integration, which will let players compete with friends in a weekly
competition, share high scores and brag as they fly past friends on the
leaderboards.
"Tetris Blitz is a re-imagined extension of the original Tetris
game for smartphone and tablet gamers," added Henk Rogers, Managing
Director of The Tetris Company. "New additions like the two-minute
countdown timer and Facebook Connect are welcome updates to the Tetris
legacy and will provide a fast-paced and fun on-the-go experience for
today's Tetris gamers."
Tetris Blitz will be available later this spring on the Apple App
Store SM, Google Play and Amazon App Store.
For the latest news on Tetris Blitz and to get a notification
when it launches, visit the game's Facebook page at www.facebook.com/TetrisBlitz.
For additional assets, please visit http://info.ea.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 275 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield is a trademark of EA Digital Illusions CE AB. Tetris is a
trademark of Tetris Holding. John Madden, NFL and FIFA are the property
of their respective owners and used with permission. iPhone, iPad, iPod
touch, and iTunes are registered trademarks of Apple Inc. App Store is a
service mark of Apple Inc. Android is a trademark of Google, Inc.
Facebook is a registered trademark of Facebook, Inc. All other
trademarks are the property of their respective owners.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game
brands and franchises in the world. In the game's 29 year history,
hundreds of millions of players have experienced the Tetris Effect.
Tetris branded games are played over one billion times per month. Loved
globally by people of all ages and all cultures, the Tetris game
continues to be one of the most widely recognized video games of all
time. Tetris Holding, LLC is the owner of Tetris rights worldwide and
The Tetris Company, LLC is its exclusive licensee. For the latest
information about the Tetris brand and Tetris products, please visit http://www.Tetris.com.
Follow Tetris
on Twitter (@Tetris_Official) and become a fan of Tetris
on Facebook (www.facebook.com/tetris)
Electronic Arts
Lauren Svensson, 650-628-3138
Senior Publicist
lsvensson@ea.com
or
Blue
Planet Software, Inc
Danny Han, 808-954-6130
danny@blueplanetsoftware.com
Source: Electronic Arts Inc.
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