Battlefield 4 to Deliver Human, Dramatic and Believable Action,
Powered by Best-in-Class Frostbite 3 Technology
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Only in Battlefield™ can players go through a building instead of
around it or eject from a jet and take out the enemy mid-free fall.
Those incredible gameplay moments that blur the line between game and
glory can only be created by players, and occur only in Battlefield.
DICE, a studio of Electronic Arts Inc. (NASDAQ: EA), today announced Battlefield
4™, a genre-defining action blockbuster
launching in Fall 2013. Powered by the advanced technology
of DICE's proprietary Frostbite™ 3 engine, Battlefield 4 offers
players a glimpse into the future of interactive entertainment — a
future that is more human, dramatic and believable than anything before
it. With more than 65 million players worldwide, the Battlefield series
has consistently been praised by critics for its world-class multiplayer
gameplay, and is recognized as the only game that allows players to own
land, sea and air.
Battlefield 4 is a seminal moment for the Battlefield
series as more award-winning, multiplayer game design elements are
incorporated into the single-player campaign. In single-player, gamers
will experience huge environments, a playground of destruction, access
to an arsenal of vehicles and the ability to direct squad mates. Taking
a page from the social aspect of multiplayer gaming, the single-player
mode will now track players' progress, adding an element of persistence
and friendly competition to the campaign.
The game made its world debut today with a staggering 17-minute gameplay
demo, available for view at Battlefield.com.
The demo begins as the player — Recker — opens his eyes to discover that
he is trapped in a rapidly sinking car with three of his squad mates.
Shooting the window is the only way out. Panic and fear are pushed aside
as Recker makes a difficult decision — take the shot and recover the
intel but risk that not everyone will survive. The emotional demo
features a cast of characters unrivaled in interactive entertainment.
Players will learn how to work together in both the Campaign and
Multiplayer, issuing squad orders and comparing achievements in both
experiences. Adventure and Competition will unfold through a series of
beautifully crafted locations constructed with some of the best art and
sound design in modern shooters. All of this is only possible with
Frostbite 3 — a new standard for interactive entertainment in 2013.
"We are so humbled and proud to debut Battlefield 4 on a global
stage with simultaneous events in San Francisco and Stockholm. To be
this early in development, and to already be so polished is a huge
achievement for the DICE team and reflection of their passion and
commitment to driving the franchise forward. Today's demo was just the
beginning -- we have so much more in store," said Patrick Soderlund,
Executive Vice President, EA Games Label. "It is thrilling to witness
peoples' reaction when seeing the game for the first time. It really
makes you realize that we are at the beginning of a whole new era for
gaming. As artists and craftspeople, we are focused on creating a
dynamic, open design that brings people together with amazing,
surprising unscripted moments that they'll talk about for days. That's
the beauty of Battlefield."
By pre-ordering
Battlefield 4 at any participating retail outlet, gamers will
receive a Premium expansion pack at no additional cost*. DICE
also announced today Battlefield 4 Digital Deluxe, an
Origin™ exclusive special edition that includes the base game and bonus
in-game digital items. Players that pre-order Battlefield 4 Digital
Deluxe* on Origin will also receive the Premium expansion
pack as well as access to the exclusive Battlefield 4 multiplayer
beta.
To view the first Battlefield
4 single player gameplay footage, please visit www.battlefield.com.
To join the conversation on Battlefield 4, please visit http://www.facebook.com/battlefield,
follow us on Twitter® at www.twitter.com/battlefield
and #BF4, or sign up for the official Battlefield newsletter at www.battlefield.com. Press
assets for Battlefield 4 are available at http://info.ea.com.
* Conditions and restrictions apply. See http://store.origin.com/promo?promoID=88022500&linkid=BF4_CLP
for details.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 275 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
Origin, The Sims and Need for Speed are trademarks of Electronic Arts
Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield, Battlefield 4 and Frostbite are trademarks
of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the
property of their respective owners and used with permission. All other
trademarks are the property of their respective owners.

EA Games Label
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
EA
Games Label
Devin Bennett, 212-672-0716
PR Manager
devinb@ea.com
or
EA
Games Label
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
or
EA
Games Label
Tammy Levine, 650-628-7223
VP of PR
tlevine@ea.com
Source: Electronic Arts
News Provided by Acquire Media