Madden NFL 25 to Unlock the Power, Precision, and Creativity of the
NFL Ball Carrier
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Yesterday Electronic
Arts Inc. (NASDAQ: EA) and ESPN announced that after six rounds and
a record-breaking 40 million votes, Barry Sanders stands triumphant as
the cover athlete for Madden NFL 25. The results were revealed
during a 1 hour primetime special on SportsNation on ESPN 2 last
night, when Old School bracket champion Barry Sanders defeated New
School bracket winner Adrian Peterson by taking 58% of the final vote.
Last night also marked the debut of the Madden NFL 25 Run
Free trailer.
During his run to the cover, Sanders triumphed over a who's who of NFL
legends, including Ray Lewis, Marcus Allen, Joe Montana and Jerry Rice.
Sanders' win is historic in many ways, as not only will he be appearing
on the cover of the 25th anniversary of the Madden NFL franchise,
but he is the first athlete ever to appear on back-to-back covers after
sharing the NCAA Football 13 box with Robert Griffin III last
year. This also marks the first time players from the same team have
secured consecutive covers as Detroit Lions wide receiver Calvin
Johnson, Jr. appeared on the cover of Madden NFL 13.
"The Madden NFL franchise has such a rich tradition and history,
and there's no better way to celebrate our 25th Anniversary
than by having one of the best players of all-time on the cover," said
Anthony Stevenson, Senior Director of Marketing for EA SPORTS. "Barry
Sanders has long been a fan favorite, so we're proud to have him as the
face of Madden NFL 25."
Following the cover reveal, the first two playbooks in the Madden
NFL 25 Playbook series were revealed: "Run
Free" and "Infinity
Engine 2." This year's game celebrates 25 years of innovation and
unlocks the power, precision, and creativity of the NFL ball carrier.
Whether you're a slashing running back, dual-threat QB, or ball-hawking
safety, fans will be able unleash 30 new moves and string together
devastating combos with the all-new precision modifier.
Year two of the award-winning Infinity Engine brings both a more
polished physics simulation and introduces the all-new Force Impact
System. Power moves including the Hit Stick, Truck, dive tackle and
stiff-arm have been completely redesigned to harness the full potential
of Infinity Engine 2, giving you more control over the outcome of a play
than ever before.
Infinity Engine 2 also introduces a suite of new features and
improvements, including hard run cutting for more natural changes of
direction, user-controlled stumble recovery, improved run blocking, new
post-play logic and more.
On defense, new tackle pursuit angles and "breakdown" behavior create a
more authentic defensive experience. Defenders can now utilize hard cuts
to recover quickly when caught out of position to get back into the
play, and the introduction heat-seeker tackling, special lunge tackles
and more accurate dive tackles create the ultimate game of cat-and-mouse
between the offense and defense.
Additional Madden NFL 25 details will be released in the
following playbooks on the following dates:
-
Playbook #3: Connected Franchise Part 1 (to be
released 5/6) —Cement your legacy as one of the all-time great NFL
players or coaches in the new and improved Connected Franchise.
-
Playbook #4: Connected Franchise Part 2 (to be
released 5/20) — Take ultimate control of your franchise.
-
Playbook #5: Madden Share (to be released 6/24) —
The best content from around the Madden NFL universe, right at
your fingertips.
-
Playbook #6: Madden Ultimate Team (to be released 7/1)
—Enjoy new ways to play and build your team in this year's
edition of Ultimate Team.
-
Playbook #7: All-25 (to be released 7/8) - Your
voice. Your choice. Celebrating 25 years of Madden NFL's best
of the best.
Embraced by fans and honored by critics for 25 years, Madden NFL is
known as the NFL's "33rd Franchise" due to its authentic
gameplay, the development team's unparalleled access to NFL resources
and its prominent place in NFL culture.
Madden NFL 25 is developed in Orlando, Florida by EA Tiburon and
will be available for the Xbox 360® video game and entertainment system
and PlayStation®3 computer entertainment system for $59.99. Fans can
pre-order at GameStop
to receive the exclusive San Francisco 49ers Franchise Pack: Eddie
DeBartolo Jr.*, Bill Walsh and Joe Montana for use in Connected
Franchise and Madden Ultimate Team (*Eddie DeBartolo Jr. is only
available for use in Connected Franchise.). To learn more about Madden
NFL 25, visit http://www.easports.com/madden-nfl.
Fans are also invited to become
a Madden Insider for exclusive information on Facebook including the
latest news, original content and more for Madden NFL 25.
All player participation has been facilitated by National Football
League Players Incorporated (NFL PLAYERS), the licensing and marketing
subsidiary of the NFL Players Association (NFLPA).
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA Soccer, NHL® hockey, NBA LIVE basketball,
NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™
and Fight Night boxing.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 275 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield is a trademark of EA Digital Illusions CE AB. John Madden,
NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, and PGA TOUR are the property of
their respective owners and used with permission. All other trademarks
are the property of their respective owners.

Electronic Arts Inc.
Adam Tanielian
Sr. Director of
Communications
Ph: 407-386-5824
atanielian@ea.com
or
Julie
Foster
Sr. Communications Manager
Ph: 407-386-5184
jfoster@ea.com
or
Brad
Hilderbrand
Communications Specialist
Ph: 407-386-4246
bhilderbrand@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media