BEIJING--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) today announced the launch of The
Sims Social™ open beta on Tencent open platform Qzone in China.
Players in China are invited to log on to Tencent Qzone to test the game
and discover the innovative gameplay experience of The Sims. The
Chinese name of the game is Mo Ni Shi Guang.
The ‘no data wipe' open beta for Mo Ni Shi Guang will save players'
in-game data and records to ensure that their progressions are
maintained and up to date after the testing phase, when the game goes
live.
Mo Ni Shi Guang is in development at Playfish™ Beijing, a studio of
Electronic Arts. The online game service builds on the franchise history
of innovative game design and the fun of creating and living a simulated
life, combined with new social play elements designed specifically for
Chinese players.
Players can create their own Sims, design a dream house or pursue
different professions, all with aesthetics adapted for Chinese
consumers. The game offers localized images, furniture, clothing and
skills designed specifically for Tencent open platform Qzone. The social
interaction within Mo Ni Shi Guang give players a chance to invite their
QQ friends to join the game, develop friendships and relationships, and
play together for good or for mischief. Players can also share their
game through the Tencent Qzone social network for a broad and true
social gaming experience.
The game's closed beta period received an enthusiastic welcome from the
user community, with ratings as a high as 8.9 points out of 10.
The Sims™ franchise is the groundbreaking game series that allows
players to create and live a virtual, simulated life. The series has
become a global gaming and cultural phenomenon, with more than 150
million units sold across 20 languages and 60 countries. The Sims
Social, a browser-based game, launched on Facebook® in August 2011
and saw 50 million monthly active users in its first month, and has won
numerous awards including Top Recommended Games on Facebook in 2011.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA, Playfish, The Sims, The Sims Social and Need for Speed are
trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA
International (Studio and Publishing) Ltd. Battlefield is a trademark of
EA Digital Illusions CE AB. John Madden, NFL and FIFA are properties of
their respective owners and used with permission. Facebook is a
registered trademark of Facebook, Inc. All other trademarks are the
property of their respective owners.
EA Corporate Communications
Tiffany Steckler, +41 2231 61322
tsteckler@europe.ea.com
or
Tencent
Open Platform
Kuo Yang
Kuoyang@tencent.com
Source: Electronic Arts Inc.
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