BEIJING--(BUSINESS WIRE)--
The universally popular life simulation franchise, The Sims™, is coming
to China's leading social network, Tencent Open Platform. The Sims
Social™ is in development at Playfish™ in Beijing, a studio of
Electronic Arts Inc. (NASDAQ:EA), and will be available to Chinese
players on Tencent's social gaming network QZone. The Chinese name of
the game is Mo Ni Shi Guang.
The new offering from EA and Tencent now brings the fun and humor of
playing with life and interacting with friends to Chinese players. Mo
Ni Shi Guang combines the best of The Sims gameplay from its
creators at The Sims Studio with innovative social gaming features
developed by Playfish for Tencent's social game platform. Mo Ni
Shi Guang expands the award winning Sims universe to China, and
leverages the techniques and service resources from Tencent's
open platform to localize the game both in its art and game design.
The Tencent Open Platform is capable of providing high quality products
and services to its users, and has now become China's leading open
platform. With Mo Ni Shi Guang, Tencent Open Platform is set to
provide a greater experience to users. Closed Beta testing of The
Sims Social is underway, and Open Beta is expected to begin in the
coming months.
The Sims franchise is the groundbreaking game series that allows players
to create and live a virtual, simulated life. The series has become a
global gaming and cultural phenomenon, with more than 150 million units
sold across 20 languages and 60 countries. The Sims Social, a
browser-based game, launched on Facebook® in August 2011 and saw 50
million monthly active users in its first month. In The Sims Social,
players can not only enjoy the fun of building a home and a life, but
are also able to play with friends and play with life.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com
EA, Playfish, The Sims, The Sims Social and Need for Speed are
trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA
International (Studio and Publishing) Ltd. John Madden, NFL and FIFA are
properties of their respective owners. Facebook is a registered
trademark of Facebook, Inc. All other trademarks are the property of
their respective owners.
EA Corporate Communications
Tiffany Steckler, +41 2231 61322
tsteckler@europe.ea.com
or
Tencent
Open Platform
Kuo Yang
Kuoyang@tencent.com
Source: Electronic Arts Inc.
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