Maxis Announces the Reimagining of the City-Building Simulation That
Launched a Genre
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The franchise that laid the foundations of the city building simulation
genre is back, empowering players to create the world of their
imagination! Electronic Arts Inc. (NASDAQ:EA) today announced that SimCity™
is breaking new ground in 2013. SimCity for PC, a brand new
entry in the franchise is currently in development at Maxis Emeryville,
and was revealed today during Game Changers @ GDC, a symposium that
featured inspirational speeches from Academy Award-winning director
Davis Guggenheim, Twitter co-founder Biz Stone, and charity: water CEO
and founder Scott Harrison.
"We'd like to thank the millions of fans who have helped make SimCity
synonymous with the city-building genre. This is a franchise that means
the world to us at Maxis and we're happy to be bringing it back home
where we are reimagining it for an entirely new generation of players,"
said Lucy Bradshaw, Senior Vice President of EA's Maxis Label. "Using
our proprietary GlassBox Engine, SimCity for PC will equip
players with the tools to play the most sophisticated simulation of its
kind. We are dedicated to making sure the experience — no matter the
platform — has the fun, flavor and playability that has been intrinsic
to the franchise since its birth."
SimCity, slated for release in calendar year 2013 for PC, is a
true rebirth of the franchise that brings the depth of simulation that
has been the series hallmark for more than two decades and marries it
with next generation accessibility and a robust multiplayer mode, giving
players the power to change a world together. Fans can catch their first
glimpse of the rebirth of SimCity by viewing the extended trailer
at www.SimCity.com
and can pre-order SimCity today on Origin™ to receive SimCity
Heroes & Villains content* featuring a battle between Maxis Man
and his longtime nemesis Evil Dr. Vu.
For more than two decades, the king of city-building simulators has
sworn in millions of virtual mayors from around the world. With its
return in 2013, SimCity will engage an entirely new generation of PC
gamers as they take charge of their own customized cities and build a
world that co-exists alongside friends. For the first time in SimCity
franchise history, players' decisions will have long-lasting
repercussions that will extend beyond their city limits. Together,
players will address real global challenges such as climate change, the
search for renewable resources and natural disasters. It's up to the
players to decide whether to compete or collaborate to shape the world
of tomorrow — for better or for worse.
Powered by the GlassBox Engine, Maxis' proprietary engine, the
simulation comes to life in a way never before possible. Everything you
see in the world we sim - Sims in each city will have jobs or can lose
them, buy homes, be prosperous or be an economic drain on the city. SimCity
is the city builder in which every choice powers real change that
affects the character of your city, the state of your region and fellow
players within the entire SimCity world. Original fans and
newcomers alike will relish the opportunity to build visually and
functionally unique cities that take on the character of their choices.
Combining fun, addictive gameplay elements with an interface that
encourages anyone to jump in and begin playing, SimCity will
usher forth a new era of city-building simulation as players work to
change a world together.
With its first release in 1989, SimCity is the premier city-building
franchise that has captivated more than 30 million players worldwide.
Since then, several award-winning entries such as SimCity 2000™, SimCity
3000™ and SimCity 4 have been produced by the critically
acclaimed Maxis studio. Players step into the role of a mayor as they
break ground on the foundations of the next big city. The franchise
gives players the means to create highly detailed recreations that are
populated with real-world issues and real-world problems. With a
powerful toolset at their fingertips, players have the ability to create
uniquely specialized cities, everything from a bustling financial haven
to an oil-guzzling industrial complex; SimCity compels players to
create the world of their imagination.
SimCity for PC is in development at the world-renowned
Maxis studio in Emeryville, California and has not yet been rated by the
ESRB. To stay up-to-date on the latest regarding SimCity please
visit www.SimCity.com.
To pre-order and secure the SimCity Heroes & Villains Pack
please visit http://store.origin.com/SimCity.
Press assets for SimCity are available at www.info.ea.com.
* Conditions and restrictions apply. See http://store.origin.com/SimCity
for details.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
Maxis, SimCity, SimCity 2000, SimCity 3000, The Sims and Need for Speed
are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA
International (Studio and Publishing) Ltd. John Madden, NFL and FIFA are
the property of their respective owners and used with permission. All
other trademarks are the property of their respective owners.
EA
Charlie Sinhaseni, 650-628-3705
PR Manager,
csinhaseni@ea.com
or
EA
Rachel
Steinberg, 650-628-5183
PR Specialist,
rsteinberg@ea.com
Source: Electronic Arts
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