The Critically-Acclaimed Simulation Franchise That Launched The
City-Building Genre Stakes Claim On Facebook
LOS ANGELES--(BUSINESS WIRE)--
There's a new mayor in town with SimCity™ Social! Electronic Arts
Inc. (NASDAQ:EA) today announced that SimCity, the world-renowned
city-building simulator from Maxis that pioneered the genre, is coming
to the largest social network in the world. A close collaboration
between many talented people at Maxis and Playfish, SimCity Social brings
the real city-building simulation to the masses, giving players
the freedom to create sprawling cities that come to life as a result of
player-driven choice. Launching globally on Facebook soon and currently
in closed beta, SimCity Social is introducing groundbreaking
innovations that change the landscape for social city-building.
"Facebook gamers have been waiting a long time for the original and best
city-building game to come to the platform," said Jami Laes, Vice
President of Global Studios for Playfish. "This isn't your typical drag
and drop city-building game. Players don't just build a city — they
choose the kind of city they want and watch its soul come to life as it
grows and reacts to their decisions. With SimCity Social, we've
taken the best in social gaming design and married it with unprecedented
depth to create an all-new deeply social experience."
"Over the years EA has continued to bring major brands such as The
Sims to Facebook," said Sean Ryan, Director of Games Partnerships,
Facebook. "SimCity Social is a great addition, and we look
forward to another high quality game becoming available to the hundreds
of millions of people who play games on Facebook each month."
In SimCity Social, there are no set linear paths to follow;
cities evolve as a direct result of player-driven choice allowing for
more creative freedom. As mayor, players will deal with unforeseen
issues like fires, crime and pollution, and will make crucial decisions
that will help them discover how their cities take shape. Social
interactions in SimCity Social go far beyond just visiting
friends' cities or using them as resources to complete tasks. Players
can choose to build friendly relationships with other cities or form an
intense rivalry through a dynamic and ever-evolving friend and foe
system. With multiple options for city growth, unexpected gameplay
events that shape the destiny of the city, and city-to-city
relationships, players will see recognizable changes that bring forth
aesthetic and gameplay alterations based on the decisions made in the
game — for better or for worse.
SimCity fans can visit www.facebook.com/simcitysocial
to view trailers and sneak a peek at content. "Like" us on Facebook to
get in-game items at launch.
Press assets for SimCity Social are also available at info.ea.com.
About SimCity Franchise
SimCity Social arrives on the heels of the announcement of SimCity
for PC which is currently in development at the world-renowned Maxis
studio in Emeryville, Calif. For more than two decades, the king of
city-building simulators has sworn in millions of virtual mayors from
around the world. With its return in February 2013, SimCity will
engage an entirely new generation of PC gamers as they take charge of
their own customized cities and build a world that co-exists alongside
friends. For the first time in SimCity franchise history,
players' decisions will have long-lasting repercussions that will extend
beyond their city limits. Together, players will address real global
challenges such as climate change, the search for renewable resources
and natural disasters. It's up to the players to decide whether to
compete or collaborate to shape the world of tomorrow — for better or
for worse.
SimCity for PC has not yet been rated by the ESRB. To stay
up-to-date on the latest regarding SimCity please visit www.SimCity.com.
Press assets for SimCity are available at www.info.ea.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
SimCity, Maxis, The Sims and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE
AB. John Madden, NFL and FIFA are the property of their respective
owners and used with permission. Facebook is a registered trademark of
Facebook, Inc. All other trademarks are the property of their respective
owners.
Electronic Arts Inc.
Charlie Sinhaseni, 650-628-3705
PR
Manager, EA
csinhaseni@ea.com
Rachel
Steinberg, 650-628-5183
PR Specialist, EA
rsteinberg@ea.com
Source: Electronic Arts Inc.
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