New Partners Expand Origin Roster to 35 Game Publishers and Developers
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts (EA) Inc. (NASDAQ: EA) announced today that SEGA®
will bring its most popular PC game titles to Origin™, EA's
direct-to-consumer gaming platform. SEGA's Total War™ Shogun 2: Fall
of the Samurai is now available for pre-order to PC gamers on Origin.
In addition to SEGA, other new publishers joining Origin today include
Team 17 Software Limited, Rebellion, Kalypso Media Digital Ltd. and
more, bringing the number of game publishers and developers on Origin to
35 partners. PC downloadable titles from each of these partners will be
available on Origin in the coming months.
"By partnering with publishers like SEGA, we're able to bring even more
of the industry's best games to players on Origin," said Craig
Rechenmacher, Vice President of Business Development and Marketing for
Origin at EA. "With 11 million registered users around the world, Origin
is fast becoming the destination for consumers looking for fresh new
content to play with their friends."
"We're delighted to be partnering with Origin. The PC Market is
continuing to grow and the prospect of offering the Total War franchise
and the SEGA range of PC titles to the Origin audience is
very exciting," commented John Clark, UK Managing Director and PC
Digital Distribution Director at SEGA.
Origin offers fast and safe game downloads for many of the industry's
most popular PC titles, including Mass Effect™3, Battlefield 3™, Star
Wars®: The Old Republic™, FIFA 12, Batman: Arkham City, Saints
Row: The Third and Rift™. In addition, Origin features
provide a more dynamic and convenient play experience for the gamer.
Beyond the fast download capability, automatic log-in and built-in
customer service, Origin in-game overlay and chat features make for a
more lively social experience, and cloud saves let gamers save and
continue games from any computer, anytime, anywhere. Live streaming
demos on Origin also allow gamers to try some games before they buy.
For more information about Origin, please visit http://www.origin.com.
For more information on EA and assets including images, please visit http://info.ea.com.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™,
and Mass Effect™. More information about EA is available at http://info.ea.com.
EA, the Origin, The Sims and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE
AB. STAR WARS and related properties are trademarks in the United
States and/or in other countries of Lucasfilm Ltd. and/or its affiliates.
John Madden, NFL and FIFA are the property of their respective owners
and used with permission. All other trademarks are the property of their
respective owners.

Electronic Arts
John Reseburg, 650-628-3601
jreseburg@ea.com
Source: Electronic Arts Inc.
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