New Packs, New Rewards and a Whole New Way to Play Madden Ultimate
Team
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic
Arts Inc. (NASDAQ: EA) today announced Madden
Ultimate Team Draft Duels, a brand new way to play Madden
NFL 13. With players opening over 16 million player packs and
spending nearly 8 million online hours playing games, Madden Ultimate
Team — a fan-favorite mode — marries player profile collection with
authentic Madden NFL gameplay. Players earn, buy, auction, and
trade players to build an ultimate team of NFL legends past and present
and make a run for an NFL title. Draft Duels offers a unique flavor,
allowing fans to engage in a competitive drafting experience — using
special Draft Duels packs — to create the supreme dream team. Big
rewards await those who accept the challenge and prove themselves the
ultimate draft experts. Over 1.3 million teams have already been created
in Madden NFL 13, nearly double the number made in Madden NFL
12 over the same time period, and these numbers will only get bigger
as Draft Duels brings a fun new wrinkle into one of the most beloved
modes in Madden NFL.
"We're excited to continue delivering fresh, engaging content to Madden
NFL 13, most recently with the new Draft Duels competition in
Madden Ultimate Team," said Cam Weber, GM of American Football at EA
SPORTS. "With the season in full swing we're pleased to provide yet
another way for football fans to interact with their favorite sport
24/7."
Draft Duels brings a unique twist to Madden Ultimate Team, as fans will
take turns selecting players not only from their own special Draft Duels
packs, but their opponent's Draft Duels packs as well. Each round,
players choose one NFL star to add to their team, and then swap packs.
This back-and-forth challenge continues until all players have been
claimed, at which point a head-to-head game begins. Strategy plays an
important role, as not only must fans try and craft the best team
possible, but they also have to keep their opponent from claiming too
many highly-rated players.
Madden Ultimate Team Draft Duels are chock full of rewards, as every
match offers the opportunity to claim coins and/or player profile packs
based on who drafted the best team and who wins the head-to-head
matchup. The bigger the match the better the prizes, with the biggest
competitions offering huge coin payouts or exclusive player profile
packs. Best of all, no one goes home empty-handed after a Draft Duel, as
each fan gets to keep all the players they selected for their team.
Madden Ultimate Team Draft Duels create exciting, unpredictable matches
that test not only on-field skills, but strategic prowess as well. This
rewarding new mode gives fans an intriguing new way to enjoy Madden
NFL 13.
Madden NFL 13 is rated "E" for Everyone by the ESRB and is
available for $59.99 on the Xbox 360® video game system and
PlayStation®3 computer entertainment system. Madden NFL 13 is
developed in Orlando, Florida by EA Tiburon. To learn more about Madden
NFL 13, visit http://www.easports.com/madden-nfl.
For Madden NFL 13 assets, visit: http://maddennfl13.newslinevine.com/
or http://info.ea.com/.
All player participation has been facilitated by National Football
League Players Incorporated, the licensing and marketing subsidiary of
the NFL Players Association (NFLPA).
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA Soccer, NHL® hockey, NBA LIVE basketball,
NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™
and Fight Night boxing.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 250 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, The Sims, SSX and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE
AB. Official FIFA licensed product. "© The FIFA name and OLP Logo are
copyright or trademark protected by FIFA. All rights reserved."
Manufactured under license by Electronic Arts Inc. John Madden, NFL,
NHL, NBA, NCAA, Tiger Woods and PGA TOUR are the property of their
respective owners and used with permission. All other trademarks are the
property of their respective owners. Xbox 360 is a trademark of
Microsoft Corporation in the United States and/or other countries.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.
Electronic Arts, Inc.
Julie Foster, 407-386-5184
Sr.
Communciations Manager
jfoster@ea.com
Brad
Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com
Source: Electronic Arts Inc.
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