All-New Free-to-Play Game Allows Football Fans to Get Their Fix in
Minutes Anytime, Anywhere
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic
Arts Inc. (NASDAQ: EA) announced today that Madden
NFL 13 Social is now available on iPhone,
iPad and Facebook®.
The all-new game delivers an exciting free-to-play mobile experience for
NFL fans on the go, allowing players to get their football fix in
minutes as they compete with friends in the ultimate offensive shootout
from their iPhone or iPad, plus Facebook online. Madden NFL 13
Social marks the first time EA SPORTS has offered a full game
experience across mobile and Facebook, connecting gamers like never
before. Easy to pick up and play, players can create and manage their
ideal NFL team and face-off with friends on the virtual gridiron
anytime, anywhere.
Madden NFL 13 Social is a game for all skill levels, providing
straightforward play calling for the master strategist and on-field
action for those who want direct control of their team. The game combines
elements of the fan-favorite Madden Ultimate Team with unique mobile
gameplay to create a brand-new experience. Fans can open card packs, set
their lineups and buy and sell cards in the auction house to assemble an
unbeatable roster. Every offensive drive earns coins, allowing fans to
jump into the shop and buy new card packs, further improving their squad.
Madden NFL 13 Social features explosive offensive action with
true cross-platform play, a first for the franchise. The asynchronous
gameplay allows football devotees the opportunity to challenge friends
to a game on their iPad, play a few drives on Facebook, then continue
the action on the iPhone. Playing the game on Facebook is as simple as
selecting an offensive play and then watching the results produced by
the authentic Madden NFL sim engine. iPhone and iPad users can
take matters into their own hands by swiping the touchscreen for spins
and jukes, as well as tapping open receivers downfield to deliver the
perfect strike over the defense.
Madden NFL 13 Social is developed in Orlando, Florida by EA
Tiburon and is now available for free on iPhone, iPad and Facebook. To
learn more about Madden NFL 13 Social, visit http://www.easports.com/madden-nfl/feature/mobile.
All player participation has been facilitated by NFL PLAYERS INC., the
licensing and marketing subsidiary of the NFL Players Association.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA Soccer, NHL® hockey, NBA LIVE basketball,
NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™
and Fight Night boxing.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, SSX, The Sims and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE
AB. Officially Licensed Product of NFL PLAYERS Incorporated. John
Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, and PGA TOUR are
trademarks of their respective owners and used with permission. iPad and
iPhone are trademarks of Apple Inc. Facebook is a registered trademark
of Facebook, Inc. All other trademarks are the property of their
respective owners.

Electronic Arts Inc.
Julie Foster, 407-386-5184
Sr.
Communciations Manager
jfoster@ea.com
Brad
Hilderbrand, 407-386-4246
Communications Specialist
bhilderbrand@ea.com
Source: Electronic Arts Inc.
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