Writers of The Simpsons and EA Introduce America's Favorite Comic
Cast of Characters to Mobile for the First Time, Enabling Players to
Build Their Own Springfield
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Simpsons fans, get ready! EA Mobile™, a division of Electronic Arts
Inc., (NASDAQ:EA) and the world's leading mobile games publisher, today
announced the launch of The Simpsons: Tapped Out for iPad, iPhone
and iPod touch. For the first time, fans of TV's longest-running comedy
will be able to recreate Springfield and customize the city any way they
want—anywhere they want—with a free app*. To quote Homer from the game:
"It's life-ruiningly fun."
Written and brought to life by The Simpsons' award-winning TV writers
and animators, the game starts when Homer accidentally causes a meltdown
that wipes out Springfield — "D'oh!" It's up to players to rebuild it
and help him find his family and friends.
Players complete a variety of quests to earn virtual money, experience
points and even donuts which they can use to customize and expand their
Springfields with new buildings, decorations and characters from the
show. Players will also enjoy exclusive, never-before-seen animated
scenes that are sure to please fans of the show.
"The Simpsons is a beloved entertainment franchise that has continually
broken new ground in the new media space, and we are proud to see that
level of innovation continue with The Simpsons: Tapped Out," said
Peter Levinsohn, President of New Media and Digital Distribution for
20th Century Fox. "Thanks to the ground-breaking work of the creative
team at Gracie Films and the top-notch game developers at EA, The
Simpsons: Tapped Out brings all the unique comedy that fans have
come to expect from The Simpsons to iPad, iPhone and iPod touch users
everywhere."
In the process of creating their own living, breathing Springfield,
players interact with their favorite characters in hilarious new ways,
including:
-
Help Homer find Marge, Bart and the rest of his family and friends!
(Ned Flanders, too.)
-
Grow and harvest Tomacco on Cletus's Farm.
-
Party down with Duffman at Duff Brewery.
-
See how your Indolence, Consumerism, and Gluttony stack up on the
Conform-o-meter.
-
Visit friends' Springfields, play pranks and collect "cash."
"The Simpsons is the ideal brand to bring laugh-out-loud entertainment
to mobile devices," said Nick Earl, Senior Vice President of Global
Social and Mobile Studios, Electronic Arts. "We worked closely with
Gracie Films to create a freemium game experience that The Simpsons fans
will enjoy playing every day complete with irreverent humor and their
favorite characters."
The Simpsons: Tapped Out is now available for free from the App
Store on iPad, iPhone and iPod touch or at www.itunes.com/appstore.
For more information, visit http://www.facebook.com/TheSimpsons
or http://on.fb.me/TheSimpsonsTappedOut-LikeUs.
For more information about EA Mobile, please visit www.EAMobile.com,
join us on Facebook at www.facebook.com/EAMobile
or follow us on Twitter at www.twitter.com/EAMobile.
*Internet connection required to play. Wireless fees may apply.
About THE SIMPSONS:
The longest running scripted show in television history, THE SIMPSONS
exploded into a cultural phenomenon in 1990 and has remained one of the
most groundbreaking and innovative entertainment franchises,
recognizable throughout the world. Matt Groening created the iconic
family: Homer, Marge, Bart, Lisa and Maggie. Currently in its
record-annihilating 23nd season, THE SIMPSONS celebrated their historic
500th episode in February 2012. The series has won 27 Emmy Awards, been
the subject of a hit feature film, created "Krustyland" and a
revolutionary virtual coaster — The Simpsons Ride — at Universal
Studios, received a Star on The Hollywood Walk of Fame, been honored
with five U.S. postal stamps personally designed by Matt Groening, and
named the "Best Show of the 20th Century" by Time Magazine.
THE SIMPSONS is a Gracie Films Production in association with 20th
Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are
the Executive Producers. The Gracie Films Worldwide Brand Division
develops and produces the licensed content for the series. Film Roman is
the animation house.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
The Simpsons TM & © 2012 Twentieth Century Fox Film Corporation. John
Madden, NFL and FIFA are the property of their respective owners and
used with permission. iPad, iPhone and iPod touch are trademarks of
Apple Inc., registered in the U.S. and other countries. All other
trademarks are the property of their respective owner.
Media Contacts:
Chris Alexander
SVP,
Corporate Communications & Publicity
20th Century
Fox Television
chris.alexander@fox.com
310-369-2733
or
Alexa
Waltz
Fleishman-Hillard for EA Mobile
alexa.waltz@fleishman.com
415-318-4110
Source: Electronic Arts Inc.
News Provided by Acquire Media