Exclusive Collaboration Kicks Off with Katy Perry-themed Collector's
Edition for The Sims 3 Showtime Expansion Pack* Available for
Pre-order** Today
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:EA) today announced the beginning of an
extensive and exclusive creative collaboration between Katy Perry, one
of today's biggest superstars, and The Sims™, one of the most
popular gaming series of all-time***. In collaboration with Perry, the
world-renowned The Sims Studio plans to develop multiple
games within The Sims franchise featuring special Katy Perry
themed in-game content and virtual goods. The relationship kicks off
with a special Collector's Edition for The Sims™ 3 Showtime,
launching in March 2012. Katy Perry will also be featured in all-new
advertising and marketing campaigns for the brand.
Katy Perry joins creative forces with EA's The Sims (Photo: Business Wire)
"Today marks the start of the most integrated and exciting collaboration
with any artist in the history of The Sims," said Steve Schnur,
Worldwide Executive of Music for EA. "Katy Perry has been a fan of The
Sims for several years, and her Simlish recording of her hit ‘Hot
and Cold' featured in The Sims™ 2 series quickly became
the most popular Simlish music video to date. We couldn't be more
excited to work with Katy and bring her distinctive talents, style and
personality to the franchise's global fan base. No performer could
better represent the humor and fun of The Sims brand."
"I love how you're able to play out different stories through your Sims
characters - giving them different careers and watching them succeed,"
said Perry. "It's cool to see the Sims' stage performances in The
Sims 3 Showtime decked out just like my California Dreams Tour —
even my cotton candy video screens are in there! I always like to think
of myself as a cartoon, and now I'm a Sim!"
Katy Perry became the first artist in history to spend 52 consecutive
weeks in the top 10 of the Billboard Hot 100. Perry's Teenage Dream
produced five #1 hits, an accomplishment equal only to Michael Jackson's Bad
album and making her the only female artist in history to achieve this
feat.
Katy Perry will work closely with The Sims Studio to create
accessories, clothing, hairstyles, furniture and props in The Sims
games that truly celebrate the imagination that she brings to her
performances, music videos and life. Katy Perry will also be featured
throughout The Sims television advertising campaigns, online
communications and retail marketing around the world.
Available for pre-order** today, players can make their rise to fame in The
Sims™ 3 Showtime Katy Perry Collector's Edition. This
Collector's Edition includes The Sims 3 Showtime Expansion pack,
plus downloadable content including an Ultimate Stage bonus venue,
iconic Katy Perry themed items, and an exclusive poster. This iconic
content includes fashions, a guitar, a hairstyle and various Katy Perry
themed stage props.
In The Sims 3 Showtime, the latest expansion pack to the
critically-acclaimed The Sims 3, players can venture into a new
world and play out a rags-to-riches story with their Sims as they become
superstar singers, acrobats and magicians, or even moonlight as a DJ.
Players can watch their Sims rise to fame — or go down in flames — as
they perform on stage in front of cheering crowds in all new venues. On
the way to the top, players will have more tools to tell their Sims'
stories the way they want to including the ability to customize stages,
create Sims with all-new clothing options, traits, skills and lifetime
wishes and interact with objects like the new pool table, karaoke
machine and mechanical bull. New connected features allow players the
opportunity to share their big moments and connect with friends and fans
of The Sims like never before. Using the all-new optional SimPort
feature, players can send their Sim on tour to perform in their friend's
world. Along the way, players can earn achievements for accomplishing
special challenges that will be rewarded with new badges and that can be
viewed and shared on the new in-game player profile and wall.
In addition to the Katy Perry themed Collector's Edition, a Limited
Edition version of The Sims 3 Showtime is also available for
pre-order** while supplies last. When pre-ordered, these products
feature the Ultimate Stage bonus venue. Players can place this fully
customizable venue in their world and will be able to use it as an
additional stage for their Sims to perform on, complete with in-game
props, backgrounds, lights and special effects.
For more information, please visit http://thesims.com/katyperry
or http://thesims.com/showtime,
like the game on Facebook
and follow us on Twitter®.
For more information on The Sims 3, please visit http://www.thesims3.com/.
*Requires The Sims 3 for PC/Mac to play.
**While supplies
last. Conditions and restrictions apply. See http://store.origin.com/store/ea/en_US/pd/productID.241940500?sourceid=ea5068
for details.
***In North America and Europe according to NPD data,
Chart-track, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal
estimate.
About The Sims
The Sims™ franchise, the groundbreaking game series that allows
players to create and live a virtual, simulated life on a variety of
gaming platforms, celebrated its 10-year anniversary in 2010 and has
sold more than 140 million units since its launch in February 2000. Now
translated into 20 different languages and available in 60 different
countries, The Sims series has quickly become a universal gaming
and cultural phenomenon. Since its June 2009 launch, The Sims 3
has sold more than 10 million copies worldwide across multiple platforms
and was the #1 best-selling PC title for 2009 in North America and
Europe. Fan intensity is evidenced through more than 300 million
downloads of player-created content including: The Sims
characters, houses, stories and more. The Sims 3 community site, www.thesims3.com,
welcomes more than five million unique visitors monthly, handles more
than 100 content downloads every minute and more than 3.5 million
uploads to date. In addition, The Sims 3 has a broad range of
community channels reaching millions of fans daily. The Sims 3
YouTube Channel videos have been viewed more than 70 million times and The
Sims 3 Facebook and Twitter pages have a combined fan base of more
than 10 million. Visit The Sims 3 official website to see
what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
Join The Sims 3 Facebook and Twitter communities to see what fans
have to say about the game at www.facebook.com/thesims3
and www.twitter.com/thesims3.
The Sims 3 is available for PC, Mac, iPhone®, iPod touch®, mobile
devices, PlayStation®3 computer entertainment system, Xbox 360®
videogame and entertainment system, Nintendo DS™, Wii™ and Nintendo
3DS™. In August, 2011, The Sims Social browser-based game
launched on Facebook and within one month garnered an impressive 50M
monthly active users and secured the #2 position on Appdata's chart of
top Facebook games. To play The Sims Social, visit www.facebook.com/TheSimsSocial.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
The Sims, The Sims Social and Need for Speed are trademarks of
Electronic Arts Inc. Mass Effect is a trademark of EA International
(Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property
of their respective owners and used with permission. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox
360 are trademarks of the Microsoft group of companies and are used
under license from Microsoft. Wii, Nintendo DS and Nintendo 3DS are
trademarks of Nintendo. iPhone and iPod touch are trademarks of Apple
Inc., registered in the U.S. and other countries. All other trademarks
are the property of their respective owner.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50134755&lang=en
EA
Brooke Bauguess, 310-754-7312
PR Director
bbauguess@ea.com
Cindy
Lum, 650-628-3835
PR Manager
clum@ea.com
Nicole
Morrison, 650-628-5295
PR Specialist
nmorrison@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media