REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The digital gaming revolution is in full effect and EA is leading the
charge. Electronic Arts Inc. (NASDAQ:EA) announced today that it
continues to break new ground in the free-to-play gaming market with a
community of active players that has reached 25 million worldwide.
Pioneering the fast-growing freemium gaming category is a centerpiece in
EA's strategy to reinvent itself as a leader in digital gaming. Two
flagship titles, Battlefield Heroes™ and Need
for Speed™ World, each reached 10 million registered players
earlier this month. In addition, Battlefield™ Play4Free, Dragon
Age™ Legends, Battleforge™ and Lord of Ultima™
bring the total community across the 25 million mark, with a combined 5
million players.
To celebrate this milestone, EA is thanking the community with the
release of several special edition virtual items. Battlefield Heroes
players can redeem the following promo code, EQ9M-TYYT-TXR3-5GU3, for
300 Battlefunds* from today until January 17th, 2012; which can be used
to purchase powerful in-game weapons, vanity items, widgets, and more.
In Need for Speed World, from today until January 17th, 2012,
players can redeem promo code, EWPD-3KGA-VBVF-9HYS, for 750 SpeedBoost*
that can be used towards the purchase of cool licensed cars, performance
upgrades and a wide variety of aftermarket parts.
"Developing a community of 25 million players is a remarkable
achievement. It is a testament to the explosive growth of the
free-to-play market and a reflection of EA's commitment to spearheading
the digital transformation. We plan to continue to innovate in the
category, introduce new gameplay that delights players and keeps them
coming back for more," said Sean Decker, Play4Free, Vice President. "For
our teams, this is an incredibly exciting time to be making games as the
audience continues to grow and diversify."
With regular content updates, rewards and giveaways, EA's Play4Free
titles boast vibrant and active communities. Since the launch of Battlefield
Heroes, over 8 billion bullets have been fired, with nearly 532
million in-game kills. In Need for Speed World, over 15 million
races and 22 million pursuits are logged every month with gamers from
237 countries playing**.
This month, EA's Play4Free portfolio continues to buzz with activity and
updates. Need for Speed World is releasing a series of new cars,
starting with the 2012 Porsche 911 Carrera S that went live on January 10th.
The month will continue to see an impressive rollout of vehicles from
exotics to muscles to beloved classics. Battlefield Heroes has a
fresh slate of clothing items and weapons launching in the coming weeks
as well. In December, the Play4Free Studio, Phenomic, also announced
their new, upcoming browser based MMO strategy title, Command &
ConquerTM Tiberium Alliances,
which is now available in Closed Beta. Sign up for a chance to access
the beta today at http://alliances.commandandconquer.com.
For more information on EA's Play4Free titles, visit http://play4free.com.
*Code expires January 17, 2012 at 12:00 AM GMT. One-time use code
can be redeemed at www.battlefieldheroes.com/store/redeem.
Requires access to Battlefield Heroes ("Product"), Internet connection,
EA account and registration of Product. Code may not be substituted,
exchanged, sold or redeemed for cash or other goods or services. May not
be combined with any other offer, gift card, rebate or discount coupon.
Retailers, distributors and employees of Electronic Arts Inc. and their
agencies/affiliates are not eligible. Void where prohibited, taxed or
restricted by law. Limit one code per person.
*Code expires January 17, 2012 at 12:00 AM GMT. One-time use code can be
redeemed towards any item offered in the Need for Speed World Web Store,
Boost Store and Safehouse. Requires access to Need for Speed World
("Product"), Internet connection, EA account and registration of
Product. Code may not be substituted, exchanged, sold or redeemed for
cash or other goods or services. May not be combined with any other
offer, gift card, rebate or discount coupon. Retailers, distributors and
employees of Electronic Arts Inc. and their agencies/affiliates are not
eligible. Void where prohibited, taxed or restricted by law. Limit one
code per person.
**According to Google Analytics: Countries as of January 10, 2012
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
About Play4Free
Electronic Arts is committed to driving the industry with its digital
transformation. Offering a diverse portfolio of premium games, EA's
Play4Free titles are developed by Easy studios in Stockholm, Sweden;
Phenomic Studios in Ingelheim, Germany; and the Vancouver-based
Play4Free team. With a low barrier to entry and over 25 million players
around the globe, EA's world-class Play4Free titles allow gamers to play
in the universe of existing and new franchises. Play4Free games are
distributed worldwide in a wide selection of languages. For more
information, please visit www.play4free.com.
Ultima, Battleforge, Command & Conquer, The Sims and Need for Speed are
trademarks of Electronic Arts Inc. Battlefield Heroes is a trademark of
EA Digital Illusions CE AB. Dragon Age and Mass Effect are trademarks of
EA International (Studio and Publishing) Ltd. All other trademarks are
the property of their respective owners.
EA Games Label
Evan Dexter, 514-664-8206
PR Coordinator
edexter@ea.com
or
EA
Games Label
Shirley Chu, 514-664-8207
PR Manager
shirleyc@ea.com
or
EA
Games Label
Kelly Ekins
SR PR Manager, 514-664-8143
kekins@ea.com
or
EA
Games Label
Tammy Levine, 650-628-7223
VP of PR
tlevine@ea.com
Source: Electronic Arts Inc.
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