EA to Donate $1 Million Minimum to Charities Benefiting the Nation's
Armed Services and Their Families
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts (NASDAQ: EA) and Sony Pictures Entertainment announced
today a unique, philanthropic-directed, cross-promotional partnership in
North America that will result in a $1 million minimum donation to
charities benefiting the nation's veterans. In anticipation of the
release of the Columbia Pictures and Annapurna Pictures' Zero Dark
Thirty, directed by Academy Award® winner Kathryn Bigelow and
written by Mark Boal, and the EA game Medal of Honor™ Warfighter,
players can help give back to the nation's real warfighters with the
Medal of Honor Warfighter Zero Dark Thirty Map Pack. EA will donate
a portion of map pack sales* as part of its commitment to give back at
least $1 million through its Project HONOR campaign, a program created
to drive charitable contributions to nonprofit veterans organizations.
The pack will be available for sale** in North America the week of
December 17, in conjunction with the theatrical debut of Zero
Dark Thirty, for $9.99.
"Working with Project HONOR is a meaningful way for us to continue our
support for combat veterans throughout the armed services," said Mark
Boal, writer-producer of Zero Dark Thirty. "We are thrilled to be
a part of this effort, and we're humbled that EA is stepping up to the
plate with such a significant contribution."
The Medal of Honor Warfighter Zero Dark Thirty Map Pack includes
two new multiplayer maps inspired by real world locations. Set in one of
the most dangerous hotspots in the world, the first map is Darra Gun
Market, Pakistan's flourishing arms bazaar. Darra, the largest illegal
arms market in the world, is a tribal land based on two principles —
hospitality and revenge. No police are allowed to enter the area and the
laws are made by the tribal leader. The second location is Chitral,
which sits in the far north of Pakistan, bounded by Afghanistan to the
west and China to the north. It is a remote, rugged area governed by
tribes that will not allow even the Pakistani army to operate there.
"Medal of Honor Warfighter is inspired by real world events, real
operations, and real warriors," said Peter Moore, Chief Operating
Officer at EA. "We've teamed up with Sony Pictures Entertainment
to give back to the Special Operations community in honor of the
sacrifices they and their families have made for their country and to
connect people to the story of the greatest manhunt our world has seen."
Written by actual U.S. Tier 1 Operators while deployed overseas, Medal
of Honor Warfighter puts players in the boots of today's most highly
trained and skilled warriors to experience missions that have an intense
sensory connection to real world terrorist threats. From rescuing
hostages in Abu Sayyaf's stronghold in the Philippines to assaulting
Al-Shabaab's "Pirate Town" on the Somali Coast, Medal of Honor
Warfighter features international hotspots in the single player
campaign and introduces international Tier 1 Operators in multiplayer
allowing gamers to show their national pride online.
Medal of Honor Warfighter will be available in North America on
October 23 and in Europe on October 26 for the Xbox 360®
video game and entertainment system, PlayStation®3 computer
entertainment system and PC. In Europe, the Pakistan maps and SEAL team
6 inspired weapon loadouts will be included in the Medal of Honor
Warfighter The Hunt Map Pack, also available the week of December 17
for £7.99.
For a decade, an elite team of intelligence and military operatives,
working in secret across the globe, devoted themselves to a single goal:
to find and eliminate Osama bin Laden. Columbia Pictures and Annapurna
Pictures' Zero Dark Thirty reunites the Oscar® winning team of
director-producer Kathryn Bigelow and writer-producer Mark Boal (The
Hurt Locker) for the story of history's greatest manhunt for
the world's most dangerous man. Gamers will be able to view the film
trailer in the Medal of Honor Warfighter Limited Edition game
disc when the game launches in October. For more information on the
film, please visit www.zerodarkthirty-movie.com.
Zero Dark Thirty will be released in theaters nationwide on
December 19, 2012.
For more information on Medal of Honor Warfighter be sure to
visit www.medalofhonor.com,
and www.facebook.com/medalofhonor,
or follow on Twitter® at www.twitter.com/medalofhonor.
Press assets are available at www.info.ea.com.
* For each Medal of Honor Warfighter Zero Dark Thirty Map Pack sold,
EA will donate $1, with donations split among participating nonprofits.
** The Medal of Honor Warfighter Limited Edition includes the Medal
of Honor Warfighter Zero Dark Thirty Map Pack in North America and Medal
of Honor Warfighter The Hunt Map Pack in Europe at no extra charge.
Players that pre-order Medal of Honor Warfighter before the game
launches on October 23 are ensured a copy of the Limited Edition.
Conditions and restrictions apply. See www.medalofhonor.com/zdt.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
Medal of Honor, The Sims and Need for Speed are trademarks of Electronic
Arts Inc. Battlefield is a trademark of EA Digital Illusions CE AB. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
John Madden, NFL, and FIFA are the property of their respective owners
and used under license. PlayStation is a registered trademark of Sony
Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the
Microsoft group of companies. All other trademarks are the property of
their respective owners.
About Sony Pictures:
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of
America, a subsidiary of Tokyo-based Sony Corporation. SPE's global
operations encompass motion picture production and distribution;
television production and distribution; home entertainment acquisition
and distribution; a global channel network; digital content creation and
distribution; operation of studio facilities; development of new
entertainment products, services and technologies; and distribution of
entertainment in 159 countries. For additional information, go to http://www.sonypictures.com/.
EA Games Label
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
EA
Games Label
Devin Bennett, 212-672-0716
PR Manager
devinb@ea.com
or
EA
Games Label
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
or
Columbia
TriStar Motion Picture Group
Steve Elzer, 310-244-7142
Senior
Vice President, Media Relations
Steve_elzer@spe.sony.com
Source: Electronic Arts
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