#1 Mobile Gaming Publisher to Optimize Key Titles for iPhone 5
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA) today gave the first live demo of Real
Racing 3, its forthcoming title for iOS. Real Racing 3, which
is developed by the EA Firemonkeys studio, will bring the ultimate
racing experience to iPhone 5 later this year, taking full advantage of
its brilliant 4" Retina display and enhanced graphics capabilities and
processing power, making it one of the sharpest, most exciting ways to
experience the premier racing game.
Boasting console quality graphics, Real Racing 3 features
dynamic reflections, plus an all-new rearview mirror that will give
players important cues about their competitors, as well as time shifted
multiplayer, a brand new feature that leverages Game Center iOS 6
challenges.
"Apple technology continues to evolve the mobile games experience, and
we believe games like Real Racing 3 best highlight what consumers
have to look forward to with these advancements," said Rob Murray,
Executive Producer at the EA Firemonkeys studio. "The game's dynamic
reflections, sharp track shadows and other beautifully detailed assets
will take full advantage of iPhone 5's new visual capabilities and
greater performance to deliver a mobile gaming experience that rivals
many console games."
In addition to Real Racing 3, EA also plans to optimize key
titles for iPhone 5 that will launch this fall. As the leading publisher
of mobile games worldwide, EA has delivered quality content for iPhone
since the App StoreSM launched in 2008, and has more than 500
games currently available for iPhone across the EA Mobile™, Chillingo
and PopCap™ portfolios.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
John Madden, NFL and FIFA are the property of their respective owners
and used with permission. iPhone is a trademark of Apple Inc. All other
trademarks are the property of their respective owners.
Electronic Arts
Alexis McDowel, 650-628-7703
PR Director
amcdowel@ea.com
Source: Electronic Arts Inc.
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