Week One Worldwide Sell Through Up 9% Over 350 Online Games of NHL 13
Played Every Minute
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc., (NASDAQ:EA) announced today a record-setting
launch for EA
SPORTSTM NHL®13.
EA estimates that worldwide sell through for NHL 13 in its first
week is up 9 percent* globally over last year's previous franchise high,
and fans are deeply engaged with the game's new connected experiences.
EA Sports NHL 13 Skates to New Franchise High in First Week (Photo: Business Wire)
Headlined by all-new True Performance Skating and EA SPORTS
Hockey I.Q., NHL 13 offers an innovative new gameplay experience
that definitively captures the speed, creativity and strategy of NHL®
hockey. NHL 13 also delivers brand new experiences that connect
hockey fans to their friends and the real world of hockey with the
all-new GM Connected and NHL Moments Live modes. Game Informer calls NHL
13 "the best playing NHL of this generation," and it's now available
in retail stores across North America and Europe.
"NHL 13 has incredible new gameplay innovation, and it's the most
connected NHL title we've ever created," said Andrew Wilson, Executive
Vice President of EA SPORTS. "We're proud of this year's game, and we're
extremely happy to see our fans worldwide embracing it in record
numbers."
How fans are playing NHL 13*:
-
Since the launch of NHL 13, fans have created just under 50,000
of their own alternate versions of the NHL through the new GM
Connected feature in NHL 13.
-
During the first week, the New York Rangers, Philadelphia Flyers
and Pittsburgh Penguins were the most popular teams used across
all game modes in NHL 13.
-
Fans have played over 3.7 million online games, or the
equivalent of over 350 games a minute.
-
Fans have scored just under 5 million goals in the first week,
dwarfing the 244 goals scored during the first week of the real
2011-2012 NHL regular season.
*Based on internal EA estimates
Assets:
To download assets, please visit the EA press site at http://info.ea.com.
NHL 13 was developed at EA Canada in Vancouver and is rated E10+
by the ESRB and PEGI 12; visit www.esrb.org
and www.pegi.info
for more information. Become a fan of EA
SPORTS NHL on Facebook at http://www.facebook.com/easportsnhl
and follow us on Twitter via http://www.twitter.com/easportsnhl.
For more information about EA SPORTS, including news, video, blogs,
forums and game communities, please visit www.easports.com
to connect, share and compete.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA Soccer, NHL® hockey, NBA
LIVE basketball, NCAA® Football, Tiger
Woods PGA TOUR® golf, SSXTM,
and Fight Night boxing. For more information about EA SPORTS,
including news, video, blogs, forums and game apps, please visit www.easports.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts
Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE
AB. John Madden, NFL, NBA, NCAA, Tiger Woods, PGA TOUR and FIFA are the
property of their respective owners and used with permission.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. Xbox 360 is a trademark of the Microsoft group of companies and is
used under license from Microsoft. All other trademarks are the property
of their respective owners.
NHL® 13 is an Officially Licensed Product of the NHL and the
NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA
logo are trademarks of the NHLPA. © NHLPA.
NHL and the NHL Shield are registered trademarks of the National Hockey
League. NHL and NHL team marks are the property of the NHL and its
teams. © NHL 2012. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50414760&lang=en
Electronic Arts Inc.
David Tinson, 650-628-5189
VP,
Communications
dtinson@ea.com
or
Duke
Indrasigamany, 604-456-3150
Communications Manager
dukei@ea.com
or
Justin
Del Giudice, 604-456-4199
Communications Specialist
JDelGiudice@ea.com
Source: Electronic Arts Inc.
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