FIFA 13 Innovations To Include New In-Game Rewards Program And
New App For iPhone & iPod Touch
LOS ANGELES--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA) announced today that EA SPORTS™ is
bringing innovations to EA SPORTS Football Club that will elevate its
role as football's social network, and drive a deeper connection for
millions of fans to the world's sport, their friends and their favorite
club when FIFA 13 launches this fall. A new rewards program
introduced into FIFA 13 will enhance the experience for members
of EA SPORTS Football Club, and a new EA SPORTS Football Club app for
iPhone® and iPod® touch will keep the fans connected to
their FIFA experiences and to their friends. Plus, the forthcoming FIFA
13 for iPhone, iPad®, iPod touch and later this year on Android,
will now also be connected to EA SPORTS Football Club.
"We connect fans to the heartbeat of the sport—and to each other—through
EA SPORTS Football Club," said Matt Bilbey, General Manager and Vice
President of Football, EA SPORTS. "We've had a transformative year
operating as a live service, connecting players to real-world football
events with fresh, new content, enabling them to support their favourite
club, and allowing them to connect and compete with their friends. This
year with the launch of FIFA 13, we are going to reward our fans
for their support, offer in-game incentives to keep them playing longer
and all season long, and provide new ways for fans to stay connected to
our game across multiple devices and platforms."
This year within EA SPORTS Football Club, returning FIFA 12
players will carry their Football Club Level and XP into FIFA 13
so their season starts as strong as it finishes. They'll also receive a
special bonus in the new EA SPORTS Football Club Catalogue. Everything
within FIFA 13, and against friends, is measured in a meaningful
way. Every match matters, all season long, and fans can earn rewards for
their achievements. Fans will now be earning Football Club Credits to
unlock items such as kits, special celebrations, virtual pro attribute
boosts, Career Mode super scout credits, FIFA 13 Ultimate Team coin
boosts, and extra matches in Head-to-Head Seasons mode from the
Catalogue. Plus, fans can build their status among the massive FIFA
online community as they climb 100 levels.
For the first time, players will be able to directly share their FIFA
experience with their friends on Facebook through EA SPORTS Football
Club. Fans will be able to share custom messages with friends and
publish their recent news, including games won, players signed, or items
redeemed in the Catalogue, directly from their console.
The new EA SPORTS Football Club app will keep fans connected to FIFA
anywhere, anytime. At launch, fans will have access to their EA SPORTS
Football Club identity and friends, and the app will extend the FIFA
13 Ultimate Team console experience. Through the app, fans will be
able to search the live auctions and bid to win new players for building
their ultimate team of the world's best players in FIFA 13.
For the millions of fans who play FIFA on the go, FIFA 13
on iPad and iPhone will enable players to earn rewards, level up, enjoy
live challenges, and connect with friends through one common Football
Club identity. The same Football Club features will be coming to Android
later in the year.
FIFA 13 captures all the drama and unpredictability of real-world
football. The game creates a true battle for possession across the
entire pitch and delivers freedom and creativity in attack. FIFA 13
features five breakthrough gameplay innovations which revolutionize
artificial intelligence, dribbling, ball control and physical play, as
well as engaging online features and live services. This year marks the
largest and deepest game in FIFA franchise history. A FIFA 13
trailer, screenshots and fact sheet are available at http://info.ea.com.
FIFA 13 will be available in stores world-wide this fall for the
PlayStation®3 computer entertainment system with PlayStation Move
support, Xbox 360® videogame and entertainment system with Kinect™,
PlayStation®Vita handheld entertainment system, Wii™, PC, PlayStation®2
computer entertainment system, Nintendo 3DS™, and PSP®
(PlayStation®Portable) system, as well as on the App Store for iPhone,
iPad, iPod touch, and Android. The game has not yet been rated.
Join more than nine million fans in the EA SPORTS football community at http://www.facebook.com/easportsfifa
or follow us on Twitter at www.twitter.com/easportsfifa.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA®
Football, Tiger Woods PGA TOUR® golf, SSX™, and Fight
Night boxing. For more information about EA SPORTS, including news,
video, blogs, forums and game apps, please visit www.easports.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, The Sims, SSX and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE
AB. Official FIFA licensed product. "© The FIFA name and OLP Logo are
copyright or trademark protected by FIFA. All rights reserved."
Manufactured under license by Electronic Arts Inc. John Madden, NFL,
NBA, NCAA, Tiger Woods and PGA TOUR and FIFA are the property of their
respective owners and used with permission. "PlayStation" and "PSP" are
registered trademarks of Sony Computer Entertainment Inc. KINECT and
Xbox 360 are trademarks of the Microsoft group of companies and are used
under license from Microsoft. Wii and Nintendo 3DS are trademarks of
Nintendo. iPad, iPod and iPhone are trademarks of Apple Inc., registered
in the U.S. and other countries.
Electronic Arts Inc.
Steve Frost
Manager, Communications
604-456-5067
sfrost@ea.com
Colin
Macrae
Sr. Director, Communications
604-456-3685
cmacrae@ea.com
David
Tinson
VP, Communications
650-628-5189
dtinson@ea.com
Source: Electronic Arts Inc.
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