Anticipation Peaks With 4.6 Million Fans Playing Demo And Over 1
Million Pre-Orders Worldwide
Dedicated U.S. Advertising Features Andrew Luck, Snoop Lion, And A$AP
Rocky
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA) announced today that EA SPORTS™ FIFA
Soccer 13 is available in retail stores now throughout North
America, and as a digital download through Origin™. The videogame will
be available in the rest of the world beginning Sept. 28.
EA SPORTS FIFA Soccer 13 Poised for Historic Opening as Game Launches in North America (Photo: Business Wire)
Anticipation for FIFA Soccer 13 points to a historic opening
expected to be the biggest sports videogame launch ever. More than 1
million* games (and counting) have been pre-ordered worldwide, while
over 4.6 million** fans—the most ever for an EA SPORTS game—in 123
countries have played the demo for the PlayStation®3 computer
entertainment system, Xbox 360® videogame and entertainment system, and
PC. This represents a 42 percent increase year-over-year in demo users
worldwide. In North America, over 875,000 fans have played the demo,
driven largely by 294,000 first-time FIFA Soccer fans in the
United States.
Social media indicators are revealing massive interest and momentum in
the game. The EA SPORTS football community on Facebook at http://www.facebook.com/easportsfifa
has surpassed 10 million Likes, and according to Brandwatch, FIFA
Soccer 13 was mentioned every 1.3 seconds^^ on Twitter, YouTube and
other social media platforms in the three days after the demo launched.
FIFA Soccer 13 is already a critical success with 32 review
scores of 90 out of 100 or higher. In Spain, Eurogamer awarded FIFA
Soccer 13 a perfect 100 score, while Vandal.net (94/100) described
the action as "close to perfection." In Italy, FIFA Soccer 13
earned 95/100 from Multiplayer, who called the game the "best FIFA
ever." In France, JeuxVideo Magazine (90/100) said "FIFA 13
approaches a form of perfection," while UK magazine GamesMaster (91/100)
called it "football perfection."
FIFA Soccer 13 will once again give players all over the world
the opportunity to compete to become a true FIFA World Champion by
competing in the FIFA Interactive World Cup, one of the in-game modes.
The tournament broke its own competitor record last year with more than
1.3 million registered players all over the world.
FIFA Soccer 13 in North America is launching with a dedicated
broadcast and digital advertising creative campaign with an all-star
cast of sports and celebrity icons. Created by Wieden + Kennedy, ‘Join
The Club' campaign features Barcelona and Argentina superstar Lionel
Messi, Indianapolis Colts quarterback Andrew Luck, entertainer Snoop
Lion, rapper A$AP Rocky, and ESPN host Monica Gonzalez. The video can be
viewed here: http://www.youtube.com/watch?v=EhzSM_m-QZQ&feature=plcp
Today also marks the official start of the "The Soccer & Speed Tour" in
the United States, a 65-city, nine-week long program that showcases Need
for Speed: Most Wanted, winner of 18 Best Racing Game awards, and FIFA
Soccer 13, chosen Best Sports Game by E3 Game Critics the last two
years in a row. Throughout nine weeks, three vehicles, each outfitted
with 15 Xbox 360 consoles, an HD projector, and a full-time crew, will
travel throughout the United States. At each Tour stop, fans will have
the opportunity to play FIFA Soccer 13 and Need for Speed:
Most Wanted. For more information about The Soccer & Speed Tour,
including specific Tour stop details, visit the Tour's Twitter Feed at http://twitter.com/EAFIFA13Tour
or the FIFA Facebook page: http://on.fb.me/QIiHCa
FIFA Soccer 13 trailers, screenshots and fact sheet are available
at http://info.ea.com.
FIFA Soccer 13 will be available for the PlayStation 3 with
PlayStation Move support, Xbox 360 with Kinect™, PlayStation®Vita
handheld entertainment system, Nintendo Wii™ console, PC, PlayStation®2
computer entertainment system, Nintendo 3DS™, and PSP®
(PlayStation®Portable) system and November 18 on Nintendo Wii U™ system.
The game is available on the App Store for iPhone®, iPad®, and iPod
touch®. FIFA Soccer 13 is rated E for everyone by the ESRB and
Pegi 3+.
Join more 10 million fans in the EA SPORTS football community at http://www.facebook.com/easportsfifa
or follow us on Twitter at www.twitter.com/easportsfifa.
The FIFA Soccer 13 website is http://www.ea.com/ca/fifa-soccer-13
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through industry-leading sports videogames, including Madden NFL
football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA®
Football, Tiger Woods PGA TOUR® golf, SSX™, and Fight
Night boxing. For more information about EA SPORTS, including news,
video, blogs, forums and game apps, please visit www.easports.com.
* according to internal sales data as of September 15, 2012 in NA, and
Sept. 19 in EU
**According to internal data
^^ According to Brandwatch between Sept. 10-12, 2012
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, Origin, The Sims, SSX and Need for Speed are trademarks of
Electronic Arts Inc. Mass Effect is a trademark of EA International
(Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital
Illusions CE AB. Official FIFA licensed product. "© The FIFA name and
OLP Logo are copyright or trademark protected by FIFA. All rights
reserved." Manufactured under license by Electronic Arts Inc. John
Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are the property
of their respective owners and used with permission. "PlayStation" and
"PSP" are registered trademarks of Sony Computer Entertainment Inc.
KINECT and Xbox 360 are trademarks of the Microsoft group of companies
and are used under license from Microsoft. Nintendo Wii U and Nintendo
3DS are trademarks of Nintendo. iPad, iPod and iPhone are trademarks of
Apple Inc., registered in the U.S. and other countries. All other
trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50420416&lang=en
Electronic Arts Inc.
Steve Frost
Manager, Communications
604-456-5067
sfrost@ea.com
or
Colin
Macrae
Sr. Director, Communications
604-456-3685
cmacrae@ea.com
or
David
Tinson
VP, Communications
650-628-5189
dtinson@ea.com
Source: Electronic Arts Inc.
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