Packed with the Award-Winning Battlefield 3, All Battlefield 3
Premium Content Including Five Digital Expansions and More for $69.99
COLOGNE, Germany--(BUSINESS WIRE)--
The battle continues as DICE, an Electronic Arts Inc. (NASDAQ: EA)
studio, today announced the ultimate Battlefield 3™ game pack: Battlefield
3 Premium Edition. This all-encompassing offer combines the
original Battlefield 3 game, all Battlefield 3 Premium
content including five themed digital expansion packs, and a Battlefield
3 Multiplayer Head-Start Kit that is custom-designed to help
jump start players who are new to multiplayer by automatically unlocking
15 different weapons, gadgets and vehicle upgrades. Battlefield 3
Premium Edition delivers more than 25 maps, over 70 weapons and
vehicles and dozens of unlocks and upgrades, making it the perfect entry
point into one of the top shooter games of this generation. Priced at
$69.99, the value that the Battlefield 3 Premium Edition provides
is unbeatable when compared to purchasing all this great content
individually at a cost of well over $100.
"Since launch, over 15 million people worldwide have enjoyed the thrill
of Battlefield, and with the release of Battlefield 3 Premium
Edition the community is set to surge once again. Packing a ton of
gameplay at an incredible price, there has never been a better time to
jump in and see what all the fun is about. We look forward to seeing
some new faces on the battlefield," said Patrick Bach, Executive
Producer, Battlefield 3.
The Battlefield 3 Premium Edition includes:
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Battlefield 3: Among the
fastest selling titles in EA's history, Battlefield 3 has sold
more than 15M units since release. Lauded by game critics worldwide
for its compelling single player campaign, intense co-op missions and
its addictive and world-class multiplayer, Battlefield 3 has
won more than 130 awards globally.
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Battlefield 3 Premium membership: Battlefield
3 Premium is an innovative offering that includes early access to
five digital expansion packs including Battlefield 3: Back to
Karkand, Battlefield 3: Close Quarters, Battlefield 3: Armored Kill,
Battlefield 3: End Game and the newly announced Battlefield 3:
Aftermath. These themed digital expansion packs introduce a
massive amount of content including 20 new maps and weapons, four new
game modes and more. Players will also receive new soldier and weapon
camos, deeper personalization options, and advanced features making
for the ultimate Battlefield 3 experience.
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Battlefield 3 Multiplayer Head-Start Kit:
This kit will automatically unlock 15 different weapons, gadgets
and vehicle upgrades so new players can immediately jump in.
Battlefield 3 Premium Edition will be available in North America
on September 11 and in Europe on September 13 for the Xbox 360®
videogame and entertainment system, PlayStation®3 computer entertainment
system and PC. PlayStation 3 players will also receive an additional
week of early access to all remaining digital expansion packs. For the
latest news on Battlefield please visit http://www.facebook.com/battlefield,
follow us on Twitter at www.twitter.com/battlefield
or sign up for the official Battlefield newsletter at www.battlefield.com. Press
assets for Battlefield 3 are available at http://info.ea.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield and Battlefield 3 are trademarks of EA Digital Illusions CE
AB. John Madden, NFL and FIFA are the property of their respective
owners and used with permission. PlayStation is a registered trademark
of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of
the Microsoft group of companies and used with permission. All other
trademarks are the property of their respective owners.

EA Games Label
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
Devin
Bennett, 212-672-0716
PR Manager
devinb@ea.com
Peter
Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Source: Electronic Arts Inc.
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