BioWare Gives Everybody Something to Embrace this Valentine's Day
with the Release of the Single-and-Multi-Player Demo for 2012's Most
Anticipated Game
EDMONTON, Alberta--(BUSINESS WIRE)--
Award-winning developer BioWare, a label of Electronic Arts Inc.
(NASDAQ:EA), announced today that the demo for 2012's first blockbuster
game, Mass Effect™ 3 will be available beginning February 14,
2012. The extensive demo will allow players to experience the all-out
galactic war against an ancient alien race known as the Reapers from
multiple fronts, including the mind-blowing opening attack on Earth that
kicks off the single-player campaign. Players will go deeper into the
campaign and also get a taste of the franchise's new co-operative
multiplayer mode as they preview the epic story, adrenaline-pumping
action and deep customization options that lie ahead when Mass Effect
3 launches on March 6, 2012. The Mass Effect 3 demo will be
available for the Xbox 360® videogame and entertainment system,
PlayStation®3 computer entertainment system and PC. Mass Effect 3
will also be one of the first pre-launch demos to support full voice
recognition functionality on Kinect™ for Xbox 360.
"We are excited to be able to give gamers an expansive demo that will
put them right on the front lines of this all-out galactic war," said
Casey Hudson, Executive Producer of the Mass Effect series. "The
entire scale of the game is bigger than anything we've ever done. With
its intense action, deep customization and raw emotional power, Mass
Effect 3 will deliver a spectacular action RPG experience to fans of
the series and newcomers alike."
In Mass Effect 3, players will be thrust into an all-out galactic
war to take Earth back and save the entire galaxy, assuming the role of
Commander Shepard, a war-torn veteran who's willing to do whatever it
takes to eliminate this nearly unstoppable foe. With a team of elite,
battle-hardened soldiers at your side, each player decides how they will
take Earth back, from the weapons and abilities they utilize to the
relationships they forge or break. Mass Effect 3 also features a
new co-operative gameplay mode that allows fans to experience the war
from a different perspective. Players who want to try this new mode will
be able to do so on February 17, or by qualifying for early access to
the co-op portion of the demo which begins February 14. Gamers qualify
for early access if they have activated their Battlefield 3™
online pass* or though other opportunities that will be announced in the
near future www.masseffect.com.
Recently named by over 100 outlets around the world as one of the most
anticipated games of 2012, including winning the fan-voted Most
Anticipated Game of 2012 award at the Spike TV VGAs, Mass Effect 3
is available for pre-order now at participating retailers. Fans who
pre-order** have the opportunity to arm themselves with cutting-edge
in-game weapons and armor to prepare for the all-out galactic war.
Mass Effect 3 arrives on the Xbox 360, PlayStation 3 and PC in North
America on March 6, 2012 and in Europe on March 9, 2012. For more
information on Mass Effect 3, please visit http://masseffect.com,
follow the game on Twitter at http://twitter.com/masseffect
or "like" the game on Facebook at http://facebook.com/masseffect.
* Conditions and restrictions apply. Early access requirement and
availability may differ by platform and/or region. See www.masseffect.com
for more details.
** Conditions and restrictions apply. See http://masseffect.bioware.com/me3/game/preorderbonus/
for more details.
About BioWare
The BioWare Label is a division of EA which crafts high quality
multiplatform role-playing, MMO, social, play-for-free and strategy
games, focused on emotionally engaging, rich stories with unforgettable
characters and vast worlds to discover. Since 1995, BioWare has created
some of the world's most critically acclaimed titles and franchises,
including Baldur's Gate™, Neverwinter Nights™, Star Wars®:
Knights of the Old Republic™, Jade Empire™, Mass Effect™
and Dragon Age™. BioWare currently operates in eight locations
across the world, including Edmonton (Alberta, Canada), Montreal
(Quebec, Canada), Austin (Texas), Fairfax (Virginia), San Francisco
(California), Los Angeles (California), Sacramento (California) and
Galway (Ireland).
In 2008, BioWare was acquired by Electronic Arts, a leading global
interactive entertainment publisher. In 2011 EA created the BioWare
Label, alongside EA Games, EA SPORTS™ and EA Play. For more information
on BioWare, visit www.bioware.com,
or follow us on Twitter at www.twitter.com/bioware.
To join the millions of fans already registered with the BioWare
community, go to http://social.bioware.com.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
BioWare, Mass Effect, Jade Empire, and Dragon Age are trademarks of EA
International (Studio and Publishing) Ltd. Battlefield 3 is a trademark
of EA Digital Illusions CE AB. EA SPORTS, The Sims and Need for Speed
are trademarks of Electronic Arts Inc. John Madden, NFL and FIFA are the
property of their respective owners and used with permission.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of
companies and are used under license from Microsoft. All other
trademarks are the property of their respective owners.
EA's BioWare Label
Lisa Chan, 650-628-2748
Senior Publicist
lisachan@ea.com
or
Stephanie
Driscoll, 650-628-7890
PR Coordinator
sdriscoll@ea.com
or
Andrew
Wong, 650-628-2781
Director of PR
anwong@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media