"Take Earth Back" CG Trailer to Debut Sunday, February 19 During
AMC's "The Walking Dead"
EDMONTON, Alberta, Canada--(BUSINESS WIRE)--
Commander Shepard -- a battle hardened, no-nonsense leader -- wants you
to join the fight to take Earth back! Today BioWare, a label of
Electronic Arts Inc. (NASDAQ:EA), released the demo for Mass Effect™
3 on the Xbox 360® videogame and entertainment system, PlayStation®3
computer entertainment system and PC. Mass Effect 3 is the most
anticipated game of 2012, blending world class combat, deep
customization options, cinematic storytelling and blockbuster action on
a huge scale. The demo delivers a preview of this powerful combination,
whether you are an N7 veteran or the galaxy's newest recruit. BioWare
has designed Mass Effect 3 to deliver the satisfying payoffs
veterans have been waiting for while also making sure it is the best
entry point into the franchise for new players.
In continuing the lead up to launch, BioWare also revealed today that an
all-new CG trailer for Mass Effect 3, "Take Earth Back," will
make a worldwide debut on Sunday's episode of "The Walking Dead," AMC's
critically-acclaimed, post-apocalyptic horror series*.
"I'm incredibly proud of what the team has accomplished with Mass Effect
3, and am very excited for fans around the world to experience something
really special when they play the demo today," said Casey Hudson,
Executive Producer of the Mass Effect series.
The Mass Effect 3 demo kicks off with the devastating, all-out
attack on Earth by an ancient alien race known as the Reapers. It also
includes another thrilling single player mission from later in the game.
Players will be able to choose the name, gender and appearance of their
Commander Shepard. These initial choices along with choosing Shepard's
background cause the game to re-write itself, ensuring the player knows
everything that happened in previous games, and can hit the ground
running. Additionally, Mass Effect 3 allows players three
different ways to experience the epic battle for Earth: "Action" allows
players to focus mainly on combat, giving them the opportunity to
pre-set the tone of decisions made during the interactive cinematic
scenes; "Story" focuses more on the conversations and scales down the
difficulty of the action; and "Role Playing" presents the classic Mass
Effect experience which blends both challenging, intense action with
rich, interactive storytelling where the choices lie with each player.
All settings can be adjusted throughout the game, and all are available
in the demo. Mass Effect 3 will also be one of the first
pre-launch demos to support full voice recognition functionality on
Kinect™ for Xbox 360.
Also included in the demo is a sample of the new multiplayer mode in Mass
Effect 3. For the first time in the franchise, Mass Effect 3
will feature a fun, addictive co-operative gameplay as part of the
Galaxy at War System**, which gives players an opportunity to link
progress made in multiplayer or other applications directly back to the
player's main campaign to save the galaxy. The co-op portion of the demo
will unlock on February 17, 2012. Gamers who have activated their Battlefield
3™ online pass will be able to unlock the co-op portion of the demo
beginning today***.
Mass Effect 3 thrusts players into an all-out war to save the
galaxy from an ancient alien race known as the Reapers. Players will
assume the role of Commander Shepard, a war-torn veteran who's willing
to do whatever it takes to eliminate this nearly unstoppable foe. With a
team of elite, battle-hardened soldiers at your side, each player
decides how they will take Earth back, from the weapons and abilities
they utilize to the relationships they forge or break.
Recently named by over 100 outlets around the world as one of the most
anticipated games of 2012, including winning the fan-voted Most
Anticipated Game of 2012 award at the Spike TV VGAs, Mass Effect
3 is available for pre-order now at participating retailers. Fans
who pre-order**** have the opportunity to arm themselves with
cutting-edge in-game weapons and armor to prepare for the all-out
galactic war. The game arrives on the Xbox 360® videogame and
entertainment system, PlayStation®3 computer entertainment system and PC
in North America on March 6, 2012 and in Europe on March 9, 2012. For
more information on Mass Effect 3, please visit http://masseffect.com,
follow the game on Twitter at http://twitter.com/masseffect
or "like" the game on Facebook at http://facebook.com/masseffect
* Check your local listings for airtime in your market and with your
cable provider.
** The Mass Effect 3: Galaxy at War feature can be activated via the
Online Pass code found in every new copy of Mass Effect 3. The Mass
Effect 3 Online Pass can also be purchased separately on the Xbox 360
and PlayStation 3.
*** Conditions and restrictions apply. Early access requirement and
availability may differ by platform and/or region. See www.masseffect.com
for more details.
**** Conditions and restrictions apply. See http://masseffect.bioware.com/me3/game/preorderbonus/
for more details.
About BioWare
The BioWare Label is a division of EA which crafts high quality
multiplatform role-playing, MMO and strategy games, focused on
emotionally engaging, rich stories with unforgettable characters and
vast worlds to discover. Since 1995, BioWare has created some of the
world's most critically acclaimed titles and franchises, including Baldur's
Gate™, Neverwinter Nights™, Star Wars®: Knights of
the Old Republic™, Jade Empire™, Mass Effect™ and Dragon
Age™. BioWare currently operates in seven locations across the
world, including Edmonton (Alberta, Canada), Montreal (Quebec, Canada),
Austin (Texas), Fairfax (Virginia), San Francisco (California), Los
Angeles (California) and Galway (Ireland).
In 2008, BioWare was acquired by Electronic Arts, a leading global
interactive entertainment publisher. In 2011 EA created the BioWare
Label, alongside EA Games, EA SPORTS™ and EA Play. For more information
on BioWare, visit www.bioware.com,
or follow us on Twitter at www.twitter.com/biofeed.
To join the millions of fans already registered with the BioWare
community, go to http://social.bioware.com.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
BioWare, Mass Effect, Jade Empire, and Dragon Age are trademarks
of EA International (Studio and Publishing) Ltd. Battlefield 3 is a
trademark of EA Digital Illusions CE AB. EA SPORTS, The Sims and Need
for Speed are trademarks of Electronic Arts Inc. John Madden, NFL and
FIFA are the property of their respective owners and used with
permission. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft
group of companies and are used under license from Microsoft. All other
trademarks are the property of their respective owners.
EA's BioWare Label (Media)
Lisa Chan, Senior Publicist, 650-628-2748
lisachan@ea.com
Stephanie
Driscoll, PR Coordinator, 650-628-7890
sdriscoll@ea.com
Andrew
Wong, Director of PR, 650-628-2781
anwong@ea.com
Source: Electronic Arts
News Provided by Acquire Media