Cross-Promotion Rewards Mass Effect 3 Fans with Exclusive Items
Designed by Todd McFarlane and Reckoning Fans with Items Inspired by
Mass Effect
REDWOOD SHORES, Calif.--(BUSINESS WIRE)--
The massive world of Amalur will finally break open when Electronic Arts
Inc. (NASDAQ:EA) and 38 Studios, LLC release a demo for Kingdoms of
Amalur: Reckoning™ on January 17, 2012. Available for the Xbox 360®
videogame and entertainment system, PlayStation®3 computer entertainment
system and PC, the demo will give players a taste of the rich, diverse,
action-packed world of Amalur, and will also unlock special items in the
final game.
In addition to the demo, 38 Studios has teamed up with BioWare to create
a cross promotion to reward fans of both Reckoning and Mass
Effect 3*. By playing the upcoming demos for both Reckoning
and Mass Effect 3, gamers will receive special in-game
items, including Mass Effect inspired, Omni-blade daggers in Reckoning
and special Reckoning-themed armor and assault rifle in Mass
Effect 3 designed by award-winning artist Todd McFarlane.
"We are thrilled to have the opportunity to deliver this massive one-two
punch with Kingdoms of Amalur: Reckoning and Mass Effect 3.
We wanted to provide fans of the Mass Effect franchise with a
unique set of rewards for diving into the expansive universe of Reckoning,"
said Curt Schilling, Chairman and Founder of 38 Studios.
"We are excited to be collaborating with 38 Studios to bring pieces
inspired by the Mass Effect universe into the world of Reckoning
and to have items designed by Todd McFarlane in Mass Effect 3,"
said Dr. Ray Muzyka, General Manager of EA's BioWare Label and
Co-Founder of BioWare. "This is an awesome way to reward our fans with
unique content that not only looks cool, but also delivers some great
in-game benefits."
By playing the Kingdoms of Amalur: Reckoning demo, gamers
will receive two unlocks for Mass Effect 3 when the highly
anticipated game releases on March 6, 2012, both designed by the
renowned creator of Spawn, Todd McFarlane:
-
Reckoner Knight Armor: This armor will maximize damage done in
close-quarters combat while a beefed—up power cell feeds energy into
weapon systems to increase projectile velocity.
-
The Chakram Launcher: This weapon uses a fabricator to
manufacture lightweight, explosive ammunition discs. This weapon is
earned after completing the Reckoning demo and watching the
trailer at the end.
By playing the upcoming Mass Effect 3 demo, fans will unlock the
following items for Reckoning when the game launches on February
7, inspired by Mass Effect:
-
N7 Armor: Players can unlock special armor inspired by
Commander Shepard's iconic N7 battle armor including Helm, Cuirass,
Gauntlets, Chausses and Greaves.
-
Onmiblade Daggers: A holographic blade stemming from
Commander Shepard's Omni-Tool, the Omni-blade allows players to stab
enemies in close combat. Once players install and play the Mass
Effect 3 demo, they will unlock the daggers.
The Kingdoms of Amalur: Reckoning demo features the introduction
to the game, allowing players to experience the game's Tutorial Mode and
a portion of its large, open world. Players will create and customize
their hero and drop right into the action. Once players master the
basics, they will have 45 minutes to explore the vast world of Amalur
and begin to embark upon a quest that could redefine their character's
destiny forever.
In addition to the Mass Effect items above, players who play the Reckoning
demo will also unlock:
-
Twist of Fate Card: This card boosts the player's ice
resistance and is immediately unlocked when he or she activates the Reckoning
demo using his or her Origin account.
-
Twinned Souls Chakram: A unique weapon that damages enemies
while boosting player health and mana in Reckoning.
-
The Infernal Helm: Unlocked after completing the Reckoning
Tutorial Mode, this protective helmet increases players' fire damage
throughout Amalur.
Set in an entirely new universe crafted by New York Times
best-selling author R. A. Salvatore, Kingdoms of Amalur: Reckoning
is brought to life visually through the trademark visceral style of
renowned artist and Spawn creator Todd McFarlane. With a
sprawling explorable world and deep RPG gameplay at its core, Kingdoms
of Amalur: Reckoning adds a new level of intense action combat to
the genre and a one-of-a-kind advancement system as players unfold and
evolve their destiny through constant character customization. Kingdoms
of Amalur: Reckoning is being developed under the creative
leadership of Ken Rolston, lead designer of the critically acclaimed
open-world RPGs Elder Scrolls III: Morrowind and Elder Scrolls
IV: Oblivion.
Developed by 38 Studios subsidiary Big Huge Games in Baltimore, Maryland
and 38 Studios in Providence, Rhode Island: Kingdoms of Amalur:
Reckoning will be available on February 7, 2012 in North America and
on February 10, 2012 in Europe on the Xbox 360® video game and
entertainment system, PlayStation®3 computer entertainment system and
PC. Learn more about Kingdoms of Amalur: Reckoning by visiting www.reckoning.com
or follow us on Facebook (http://facebook.com/ReckoningTheGame)
and on Twitter (http://twitter.com/ReckoningGame).
*Demos may not be available in all countries.
About 38 Studios
38 Studios, LLC, an entertainment and IP creation company founded in
2006 by Curt Schilling, is developing an original fantasy IP driven by
the creative and artistic visions of pop-culture icons R. A. Salvatore
and Todd McFarlane. Entertainment products will include a massively
multiplayer online game, novels, comics, toys, console games, movies,
TV, and more. For more information, visit www.38studios.com.
About BioWare
The BioWare Label is a division of EA which crafts high quality
multiplatform role-playing, MMO, social, play-for-free and strategy
games, focused on emotionally engaging, rich stories with unforgettable
characters and vast worlds to discover. Since 1995, BioWare has created
some of the world's most critically acclaimed titles and franchises,
including Baldur's Gate™, Neverwinter Nights™, Star Wars®:
Knights of the Old Republic™, Jade Empire™, Mass Effect™
and Dragon Age™. BioWare currently operates in eight locations
across the world, including Edmonton (Alberta, Canada), Montreal
(Quebec, Canada), Austin (Texas), Fairfax (Virginia), San Francisco
(California), Los Angeles (California), Sacramento (California) and
Galway (Ireland).
In 2008, BioWare was acquired by Electronic Arts, a leading global
interactive entertainment publisher. In 2011 EA created the BioWare
Label, alongside EA Games, EA SPORTS™ and EA Play. For more information
on BioWare, visit www.bioware.com,
or follow us on Twitter at www.twitter.com/bioware.
To join the millions of fans already registered with the BioWare
community, go to http://social.bioware.com.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA, The Sims and Need for Speed are trademarks of Electronic Arts Inc.
Mass Effect is a trademark of EA International (Studio and Publishing)
Ltd. John Madden, NFL and FIFA are the property of their respective
owners and used with permission. Xbox 360 is a trademark of the
Microsoft group of companies. PlayStation is a registered trademark of
Sony Computer Entertainment Inc. All other trademarks are the property
of their respective owners.
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Electronic Arts
Melissa Ojeda
Publicist
Ph: 650-628-7870
mojeda@ea.com
or
Electronic
Arts
Amanda Taggart
PR Director
Ph: 650-628-2974
ataggart@ea.com
or
BioWare
Lisa
Chan
Senior Publicist
Ph: 650-628-2748
lisachan@ea.com
or
38
Studios
Adam Kahn
PR Director
Ph: 401-243-8373
akahn@38studios.com
Source: Electronic Arts Inc.
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