More than 1.4 Million Copies Sold Through in Week One;
Up
10 Percent Year Over Year
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic
Arts Inc., (NASDAQ:ERTS) announced today that EA
SPORTS Madden
NFL 12 has sold through more than 1.4 million copies
across all consoles in its first week at retail (Aug. 30 - Sept. 5), up
10 percent over last year's opening week of sales. Based on internal
estimates, digital gross revenue, driven largely by the Madden
Ultimate Team mode, is up 78 percent over last year.
"Madden NFL 12 is off to a great start, and we've seen a
tremendous amount of excitement and demand this first week," said Chris
Homeister, senior vice president and general manager of the home
entertainment group at Best Buy. "Fans lined up at Best Buy stores
around the country for midnight launch events to be the first to bring Madden
NFL 12 home and get a jump on their rivals."
Among the additional notable accomplishments for Madden NFL 12 in
its first week at retail:
-
Madden NFL 12 fans have played more than 5.4 million online
connected game sessions since launch; the equivalent of more than
10,000 regular NFL seasons.
-
Madden Ultimate Team has been a big hit, with fans having
purchased nearly 200,000 Madden Ultimate Team card and coin
packs in the first seven days.
-
EA SPORTS Season Ticket subscribers got a jump on the
competition, with early full-game digital access to Madden NFL 12
beginning on August 26. Fans logged more than four million total
gameplay minutes in the early access period.
-
Within its first week on the market, Madden NFL 12 reached the
number one top paid spot on the Android market and ranked in the top
10 grossing on the App Store for iOS platforms.
"With the start of the NFL season only days away, fans are thrilled to
get back to football and they're doing so in record numbers through Madden
NFL 12," says Andrew Wilson, executive vice president of EA SPORTS.
"The growth across console and digital shows that the appetite for the Madden
NFL franchise has never been bigger."
Madden NFL 12 sets a new benchmark for the franchise by
delivering the most authentic NFL gameplay experience to date. USA
Today says, "Madden NFL 12 is a delightful pro football
simulation and perhaps the series' best entry in the PlayStation 3/Xbox
360 era" and, according to Planet Xbox 360, "This is the Madden
NFL that the hardcore football fans thought only existed in their
dreams."
Madden NFL 12 continues the rich tradition of the storied
franchise by bringing fans closer to the NFL than ever before, featuring
all 32 teams, stadiums, and favorite players in the league. Madden
NFL 12 transforms on-field action and core gameplay modes, driving
innovation in six key areas: Playbooks and Gameplay; Presentation;
Franchise and Superstar modes; Dynamic Player Performance; Madden
Ultimate Team; and Online Communities.
Madden NFL 12 is now available and retails for $59.99 on the Xbox
360® video game system from Microsoft and the PlayStation®3 computer
entertainment system, $49.99 on Wii™, and $39.99 on PlayStation 2 and
PSP (PlayStation Portable) handheld entertainment system as well as
Android devices, iOS devices and feature phones. The free-to-play Madden
NFL Superstars 12 game is now available on Facebook. Madden
NFL 12 is developed in Orlando, Florida by EA Tiburon and has been
rated "E" for Everyone by the ESRB.
For more information, please visit http://www.ea.com/madden-nfl.
All player participation has been facilitated by National Football
League Players Incorporated, the licensing and marketing subsidiary of
the NFL Players Association.
EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers experiences that ignite the emotions of
sport through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA ELITE
basketball, NCAA® Football and NCAA Basketball, Fight
Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR®
golf, and EA SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™, and POGO™. In fiscal
2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that
sold more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Active, EA Mobile, and POGO are trademarks of
Electronic Arts Inc. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger
Woods, and PGA TOUR are trademarks of their respective owners and used
with permission. Xbox 360 is a trademark of the Microsoft group of
companies and is used under license from Microsoft. "PlayStation" and
"PSP" are registered trademarks of Sony Computer Entertainment Inc. Wii
is a trademark of Nintendo. All other trademarks are the property of
their respective owners.
© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of
the teams indicated. All other NFL-related trademarks are trademarks of
the National Football League.
Officially Licensed Product of National Football League Players
Incorporated.
Electronic Arts Inc.
Julie Foster, 407-386-5184
Communications
Manager
jfoster@ea.com
or
Rob
Semsey, 407-386-5337
Communications Director
rsemsey@ea.com
Source: Electronic Arts Inc.
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